Jackie They
Head of Strategic Operations & New Business at Toaster- Claim this Profile
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English Full professional proficiency
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Chinese Limited working proficiency
Topline Score
Bio
James Keady
I have had the opportunity to work with Jackie as both an agency partner lead and within the team at Citi, testament to her agility to adapt to different business environments and solve for diverse problems. We worked closely together on the content strategy and production for a number of high profile projects and it is accurate to say that Jackie over delivered in high pressure environments. Jackie has a strong breadth of knowledge in digital/innovation/tech which comes from genuine passion and would be an asset to any team.
Chris Willingham
Jackie is an exceptional producer. She possesses remarkable resilience and tenacity and is skilled at achieving great outcomes under pressure and with a limited budget. Her work at BBDO with the likes of Visa, SKII and Hewlett Packard is testament to this. She's ambitious and she sets very high standards, which means she places demands on herself and those around her to deliver great work. Another great quality she has is her desire to try new things. She embraces change and is always open to new ways of working. This is where her inherent creativity really comes to the fore, as she enthusiastically finds fresh ways to solve the problems put in front of her.
James Keady
I have had the opportunity to work with Jackie as both an agency partner lead and within the team at Citi, testament to her agility to adapt to different business environments and solve for diverse problems. We worked closely together on the content strategy and production for a number of high profile projects and it is accurate to say that Jackie over delivered in high pressure environments. Jackie has a strong breadth of knowledge in digital/innovation/tech which comes from genuine passion and would be an asset to any team.
Chris Willingham
Jackie is an exceptional producer. She possesses remarkable resilience and tenacity and is skilled at achieving great outcomes under pressure and with a limited budget. Her work at BBDO with the likes of Visa, SKII and Hewlett Packard is testament to this. She's ambitious and she sets very high standards, which means she places demands on herself and those around her to deliver great work. Another great quality she has is her desire to try new things. She embraces change and is always open to new ways of working. This is where her inherent creativity really comes to the fore, as she enthusiastically finds fresh ways to solve the problems put in front of her.
James Keady
I have had the opportunity to work with Jackie as both an agency partner lead and within the team at Citi, testament to her agility to adapt to different business environments and solve for diverse problems. We worked closely together on the content strategy and production for a number of high profile projects and it is accurate to say that Jackie over delivered in high pressure environments. Jackie has a strong breadth of knowledge in digital/innovation/tech which comes from genuine passion and would be an asset to any team.
Chris Willingham
Jackie is an exceptional producer. She possesses remarkable resilience and tenacity and is skilled at achieving great outcomes under pressure and with a limited budget. Her work at BBDO with the likes of Visa, SKII and Hewlett Packard is testament to this. She's ambitious and she sets very high standards, which means she places demands on herself and those around her to deliver great work. Another great quality she has is her desire to try new things. She embraces change and is always open to new ways of working. This is where her inherent creativity really comes to the fore, as she enthusiastically finds fresh ways to solve the problems put in front of her.
James Keady
I have had the opportunity to work with Jackie as both an agency partner lead and within the team at Citi, testament to her agility to adapt to different business environments and solve for diverse problems. We worked closely together on the content strategy and production for a number of high profile projects and it is accurate to say that Jackie over delivered in high pressure environments. Jackie has a strong breadth of knowledge in digital/innovation/tech which comes from genuine passion and would be an asset to any team.
Chris Willingham
Jackie is an exceptional producer. She possesses remarkable resilience and tenacity and is skilled at achieving great outcomes under pressure and with a limited budget. Her work at BBDO with the likes of Visa, SKII and Hewlett Packard is testament to this. She's ambitious and she sets very high standards, which means she places demands on herself and those around her to deliver great work. Another great quality she has is her desire to try new things. She embraces change and is always open to new ways of working. This is where her inherent creativity really comes to the fore, as she enthusiastically finds fresh ways to solve the problems put in front of her.
Credentials
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Introduction to Generative AI
GoogleNov, 2023- Nov, 2024 -
edX Verified Certificate for Measuring Sustainable Development
edXNov, 2023- Nov, 2024 -
RISE GREEN ECONOMY - SUSTAINABILITY FOR SENIOR LEADERS
RISE by BCG UJan, 2023- Nov, 2024 -
WSQ Advanced Certificate in Learning and Performance (ACLP)
Institute for Adult Learning SingaporeNov, 2020- Nov, 2024 -
Digital Transformation Course
Boston Consulting Group (BCG)Aug, 2020- Nov, 2024 -
Advanced Certificate in Digital Business: Leading with Data Driven Strategy
SMU AcademyMar, 2020- Nov, 2024 -
Certification, Content Strategy for Professionals
Northwestern UniversityJan, 2018- Nov, 2024 -
Squared Online
Squared OnlineAug, 2017- Nov, 2024
Experience
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Toaster
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Strategic Operations & New Business
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Mar 2023 - Present
Leading strategic operations and new business for the APAC business. Providing operations strategies and solutions to drive new operations models to achieve business advantage, efficiency, profitability, and talent development. Taking an insight and data-driven approach to drive business value and campaign success to our clients both existing and new. Building people, process and tools to creative operations with a strong growth mindset, learning agenda, and a test-and-learn… Show more Leading strategic operations and new business for the APAC business. Providing operations strategies and solutions to drive new operations models to achieve business advantage, efficiency, profitability, and talent development. Taking an insight and data-driven approach to drive business value and campaign success to our clients both existing and new. Building people, process and tools to creative operations with a strong growth mindset, learning agenda, and a test-and-learn culture. Client management and project lead for marketing campaigns (Brand, product, social, influencer, and B2B). Clients: Google, Samsung
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Content & Creative Operations Consultant
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Nov 2022 - Mar 2023
Account management and project lead for regional campaigns (product, B2B, social, influencer campaigns) Taking a data-driven approach to track and optimise campaign success. Redesigning and leading project management that is adaptive to different creative project types (campaign, tactical, always-on, performance) across channels, customer journeys and touch points.
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LinkedIn
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United States
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Software Development
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700 & Above Employee
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Content Solutions Consultant
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Nov 2021 - Aug 2022
As part of the SEA Marketing Solutions team, I developed and delivered customised client-facing workshops and consultancy to advise and guide enterprise clients on their marketing and content strategies to drive business results. Partnering with the sales and cross functional teams on projects that drive impact to the Linkedin Marketing Solutions business. Working with cross-functional (insights, tech, learning solutions) and cross-geographical teams on a global initiative to… Show more As part of the SEA Marketing Solutions team, I developed and delivered customised client-facing workshops and consultancy to advise and guide enterprise clients on their marketing and content strategies to drive business results. Partnering with the sales and cross functional teams on projects that drive impact to the Linkedin Marketing Solutions business. Working with cross-functional (insights, tech, learning solutions) and cross-geographical teams on a global initiative to develop the LinkedIn Customer Science Organisation Learning Hub. Show less As part of the SEA Marketing Solutions team, I developed and delivered customised client-facing workshops and consultancy to advise and guide enterprise clients on their marketing and content strategies to drive business results. Partnering with the sales and cross functional teams on projects that drive impact to the Linkedin Marketing Solutions business. Working with cross-functional (insights, tech, learning solutions) and cross-geographical teams on a global initiative to… Show more As part of the SEA Marketing Solutions team, I developed and delivered customised client-facing workshops and consultancy to advise and guide enterprise clients on their marketing and content strategies to drive business results. Partnering with the sales and cross functional teams on projects that drive impact to the Linkedin Marketing Solutions business. Working with cross-functional (insights, tech, learning solutions) and cross-geographical teams on a global initiative to develop the LinkedIn Customer Science Organisation Learning Hub. Show less
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Independent
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Singapore
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Digital and Content Marketing Consultant and Trainer
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Feb 2020 - Nov 2021
Content development and training for content strategy, digital and content marketing, social commerce, at the Singapore Institute of Retail Studies, Nanyang Polytechnic and accredited training organisations. Branding and digital marketing consultancy and mentoring to SME clients (B2B and Retail) Founded an Edutech solution, Noobable, an intuitive all-in-one tool that helps trainers create quick, effective beautiful digital courseware for instructor-led and blended learning… Show more Content development and training for content strategy, digital and content marketing, social commerce, at the Singapore Institute of Retail Studies, Nanyang Polytechnic and accredited training organisations. Branding and digital marketing consultancy and mentoring to SME clients (B2B and Retail) Founded an Edutech solution, Noobable, an intuitive all-in-one tool that helps trainers create quick, effective beautiful digital courseware for instructor-led and blended learning. Winner of the 2020 InnovJam, a hackathon organised by the Institute of Adult Learning. Regional Senior Campaign Producer - Freelance Show less Content development and training for content strategy, digital and content marketing, social commerce, at the Singapore Institute of Retail Studies, Nanyang Polytechnic and accredited training organisations. Branding and digital marketing consultancy and mentoring to SME clients (B2B and Retail) Founded an Edutech solution, Noobable, an intuitive all-in-one tool that helps trainers create quick, effective beautiful digital courseware for instructor-led and blended learning… Show more Content development and training for content strategy, digital and content marketing, social commerce, at the Singapore Institute of Retail Studies, Nanyang Polytechnic and accredited training organisations. Branding and digital marketing consultancy and mentoring to SME clients (B2B and Retail) Founded an Edutech solution, Noobable, an intuitive all-in-one tool that helps trainers create quick, effective beautiful digital courseware for instructor-led and blended learning. Winner of the 2020 InnovJam, a hackathon organised by the Institute of Adult Learning. Regional Senior Campaign Producer - Freelance Show less
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Citi
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United States
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Financial Services
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700 & Above Employee
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SVP, Head of Creative Production - Asia & EMEA
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Jan 2019 - Mar 2020
Lead for campaign production and optimisation across the regions to achieve digital sales and business objectives. The role included the development of strategies, building production optimisation (offshoring/ spoke and hub model) and automation frameworks as part of the centre of excellence, redesigning internal and agency engagement models, workflows, reporting and templates, as well as working with procurement to drive efficiencies in spends, payments and contracts. Partnered… Show more Lead for campaign production and optimisation across the regions to achieve digital sales and business objectives. The role included the development of strategies, building production optimisation (offshoring/ spoke and hub model) and automation frameworks as part of the centre of excellence, redesigning internal and agency engagement models, workflows, reporting and templates, as well as working with procurement to drive efficiencies in spends, payments and contracts. Partnered internal stakeholders and external partners to support the digital transformation in the digital sales and marketing team, some of the projects included digital sales and marketing strategies, data dashboard design (Tableau), workflow digitalisation and automation, training and governance for the pilot and roll out platforms like Salesforce (CRM) and Drupal (CMS). Worked closely with product and market leads on the planning, project management and execution for regional marketing campaigns. Some key campaigns include the global brand campaign, the Lazada co-brand credit card launch, the regional lending rebranding, the Citi Mobile App launch and the Citi virtual banking launch. Show less Lead for campaign production and optimisation across the regions to achieve digital sales and business objectives. The role included the development of strategies, building production optimisation (offshoring/ spoke and hub model) and automation frameworks as part of the centre of excellence, redesigning internal and agency engagement models, workflows, reporting and templates, as well as working with procurement to drive efficiencies in spends, payments and contracts. Partnered… Show more Lead for campaign production and optimisation across the regions to achieve digital sales and business objectives. The role included the development of strategies, building production optimisation (offshoring/ spoke and hub model) and automation frameworks as part of the centre of excellence, redesigning internal and agency engagement models, workflows, reporting and templates, as well as working with procurement to drive efficiencies in spends, payments and contracts. Partnered internal stakeholders and external partners to support the digital transformation in the digital sales and marketing team, some of the projects included digital sales and marketing strategies, data dashboard design (Tableau), workflow digitalisation and automation, training and governance for the pilot and roll out platforms like Salesforce (CRM) and Drupal (CMS). Worked closely with product and market leads on the planning, project management and execution for regional marketing campaigns. Some key campaigns include the global brand campaign, the Lazada co-brand credit card launch, the regional lending rebranding, the Citi Mobile App launch and the Citi virtual banking launch. Show less
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Genero
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United States
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Media Production
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1 - 100 Employee
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Client Director - Asia
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Jul 2017 - Jan 2019
Led business development and client management of key clients in Asia including Unilever, Citibank, Ferrero, IHG, Citibank, Lazada and Google for the global creative production platfrom. A key part of the role was supporting clients in adopting a disruptive approach to scale their digital and social content creation across different markets via the Genero platform. Developed content creation training and solutions to meet clients' content requirements and challenges. Worked… Show more Led business development and client management of key clients in Asia including Unilever, Citibank, Ferrero, IHG, Citibank, Lazada and Google for the global creative production platfrom. A key part of the role was supporting clients in adopting a disruptive approach to scale their digital and social content creation across different markets via the Genero platform. Developed content creation training and solutions to meet clients' content requirements and challenges. Worked with different platform partners, including Facebook and Instagram, to provide creative and production solutions for result-driven social content to their clients. Genero is a global video production marketplace that helps brands scale their video content production, via our global community of 350,000 production companies, directors, editors, animators and other creatives. We have a leading edge software platform that enables efficiency, speed and collaboration across the end-to-end process from a creative brief through the delivery of finished content. Show less Led business development and client management of key clients in Asia including Unilever, Citibank, Ferrero, IHG, Citibank, Lazada and Google for the global creative production platfrom. A key part of the role was supporting clients in adopting a disruptive approach to scale their digital and social content creation across different markets via the Genero platform. Developed content creation training and solutions to meet clients' content requirements and challenges. Worked… Show more Led business development and client management of key clients in Asia including Unilever, Citibank, Ferrero, IHG, Citibank, Lazada and Google for the global creative production platfrom. A key part of the role was supporting clients in adopting a disruptive approach to scale their digital and social content creation across different markets via the Genero platform. Developed content creation training and solutions to meet clients' content requirements and challenges. Worked with different platform partners, including Facebook and Instagram, to provide creative and production solutions for result-driven social content to their clients. Genero is a global video production marketplace that helps brands scale their video content production, via our global community of 350,000 production companies, directors, editors, animators and other creatives. We have a leading edge software platform that enables efficiency, speed and collaboration across the end-to-end process from a creative brief through the delivery of finished content. Show less
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BBDO Singapore
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Singapore
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Advertising Services
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1 - 100 Employee
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Head of Content
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Jul 2013 - Sep 2016
Leading and managing content creation for all of the Agency’s accounts. Active involvement from the strategy, concept and ideation, production planning, execution and delivery of creative content across different channels and platforms. Setting up an in-house production arm, SHOOT to produce content that maintains creative integrity at competitive value to meet the challenging media landscape. Putting a hybrid team that is nimble and agile, implementing a new fast track workflow,… Show more Leading and managing content creation for all of the Agency’s accounts. Active involvement from the strategy, concept and ideation, production planning, execution and delivery of creative content across different channels and platforms. Setting up an in-house production arm, SHOOT to produce content that maintains creative integrity at competitive value to meet the challenging media landscape. Putting a hybrid team that is nimble and agile, implementing a new fast track workflow, SHOOT has shown impressive growth and profitability within 6 months from launch. Project highlights: Kult x GE magazine Visa #NotATourist Regional digital and social campaigns SKII Mother’s Day online film (Regional) HP LatAm TVC and online video campaigns Micro-content production for Visa and Anlene Digital platforms Show less Leading and managing content creation for all of the Agency’s accounts. Active involvement from the strategy, concept and ideation, production planning, execution and delivery of creative content across different channels and platforms. Setting up an in-house production arm, SHOOT to produce content that maintains creative integrity at competitive value to meet the challenging media landscape. Putting a hybrid team that is nimble and agile, implementing a new fast track workflow,… Show more Leading and managing content creation for all of the Agency’s accounts. Active involvement from the strategy, concept and ideation, production planning, execution and delivery of creative content across different channels and platforms. Setting up an in-house production arm, SHOOT to produce content that maintains creative integrity at competitive value to meet the challenging media landscape. Putting a hybrid team that is nimble and agile, implementing a new fast track workflow, SHOOT has shown impressive growth and profitability within 6 months from launch. Project highlights: Kult x GE magazine Visa #NotATourist Regional digital and social campaigns SKII Mother’s Day online film (Regional) HP LatAm TVC and online video campaigns Micro-content production for Visa and Anlene Digital platforms Show less
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DDB
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United States
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Advertising Services
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700 & Above Employee
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Head of Broadcast & Content Production
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Nov 2010 - Jun 2013
Heading a team of producers and responsible for all broadcast and content production needs for DDB, Tribal DDB and Rapp Collins Singapore. Some key campaigns: Cisco "Flip Your Profile" - Awarded Cannes shortlist, D&AD in-book, Spikes Bronze StarHub "Love Tails" - Singapore's first interactive TV commercial Wall's "Scoops of Happiness" YouTube Channel launch Heading a team of producers and responsible for all broadcast and content production needs for DDB, Tribal DDB and Rapp Collins Singapore. Some key campaigns: Cisco "Flip Your Profile" - Awarded Cannes shortlist, D&AD in-book, Spikes Bronze StarHub "Love Tails" - Singapore's first interactive TV commercial Wall's "Scoops of Happiness" YouTube Channel launch
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Freelance
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SG & NYC
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Freelance Senior Producer/ Social Media Manager
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May 2009 - Dec 2010
Project highlights: - Gillette global TV campaign, working with creatives, account management teams, production and post houses across New York, Mexico, Sydney, Melbourne, Manila and Singapore. - Anlene Regional TVC - Social Media Management for a start fashion site - Social media lead for Nourishing USA - Video lead for Girls In Tech (NYC Chapter) Project highlights: - Gillette global TV campaign, working with creatives, account management teams, production and post houses across New York, Mexico, Sydney, Melbourne, Manila and Singapore. - Anlene Regional TVC - Social Media Management for a start fashion site - Social media lead for Nourishing USA - Video lead for Girls In Tech (NYC Chapter)
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BBDO Singapore
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Singapore
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Advertising Services
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1 - 100 Employee
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Senior producer
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Sep 2006 - May 2009
- Heading the broadcast department managing all AV resources, processes and budgeting of the department. - Broadcast production in various medium including TV, radio, web and others. - Supervision of all production by freelance producers. - Project highlights include Global Visa TV campaign shooting in 7 countries in 18 days, and produced more than 10 regional Gillette spots running in more than 10 countries and 15 languages. - Other clients include Panasonic, Fonterra, Singtel… Show more - Heading the broadcast department managing all AV resources, processes and budgeting of the department. - Broadcast production in various medium including TV, radio, web and others. - Supervision of all production by freelance producers. - Project highlights include Global Visa TV campaign shooting in 7 countries in 18 days, and produced more than 10 regional Gillette spots running in more than 10 countries and 15 languages. - Other clients include Panasonic, Fonterra, Singtel, ICI, Mercedes, KFC & Pizza Hut. Show less - Heading the broadcast department managing all AV resources, processes and budgeting of the department. - Broadcast production in various medium including TV, radio, web and others. - Supervision of all production by freelance producers. - Project highlights include Global Visa TV campaign shooting in 7 countries in 18 days, and produced more than 10 regional Gillette spots running in more than 10 countries and 15 languages. - Other clients include Panasonic, Fonterra, Singtel… Show more - Heading the broadcast department managing all AV resources, processes and budgeting of the department. - Broadcast production in various medium including TV, radio, web and others. - Supervision of all production by freelance producers. - Project highlights include Global Visa TV campaign shooting in 7 countries in 18 days, and produced more than 10 regional Gillette spots running in more than 10 countries and 15 languages. - Other clients include Panasonic, Fonterra, Singtel, ICI, Mercedes, KFC & Pizza Hut. Show less
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Education
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University of London
Bachelor’s Degree, Economics -
2009 - 2010
New York University
SCPS courses, Digital Media
Community
