Fei Liu

Head of Business Operations at Webflow
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us****@****om
(386) 825-5501

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Experience

    • United States
    • Software Development
    • 500 - 600 Employee
    • Head of Business Operations
      • Dec 2022 - 1 year 1 month

      San Francisco Bay Area Reporting to the President & COO, I lead the Business Operations Team serving as the trusted advisor and thought partner for the Executive Team and GTM (Marketing, Sales), EPD (Engineering, Product, and Design), and G&A (People, Finance, Customer Support, Data, Legal, Security, IT, etc.) functions.

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Director, GTM Strategy & Planning
      • Aug 2020 - Dec 2022

      Reporting to the CRO, I built and led a talented team of 10+ phenomenal members in GTM strategy, planning and analytics. We served as the trusted strategic advisor to sales, marketing and customer success leadership teams, and partnered closely with Finance, HR and Product functions. Planning - Annual and long-range planning, capacity/productivity plan, quota setting, HC investment - Pipeline target setting Strategy - Data-driven insights to uncover high growth… Show more Reporting to the CRO, I built and led a talented team of 10+ phenomenal members in GTM strategy, planning and analytics. We served as the trusted strategic advisor to sales, marketing and customer success leadership teams, and partnered closely with Finance, HR and Product functions. Planning - Annual and long-range planning, capacity/productivity plan, quota setting, HC investment - Pipeline target setting Strategy - Data-driven insights to uncover high growth opportunities and offer strategic and actionable recommendations - Special projects / strategic initiatives to drive sustainable sources of revenue growth Forecasting & Business Reviews - Top-down new business, upsell & churn forecasting - QBR, MBR and BoD content Analytics - Key metrics (leading and lagging indicators) development and tracking to determine the current and future health of the business (revenue growth, pipeline management, sales productivity, key strategic initiatives, etc.) - Dashboard and visualization

    • Director, Head of Sales Development (Intrim)
      • Jun 2020 - Jul 2020

      San Francisco Bay Area

    • Director, Head of Strategy & Business Operations
      • Jun 2019 - Jul 2020

      San Francisco Bay Area The Gong Revenue Intelligence Platform empowers customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. Over 2,000 innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer… Show more The Gong Revenue Intelligence Platform empowers customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. Over 2,000 innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer reality. Gong is an award winning company and was recognized on the Deloitte Technology Fast 500, Forbes Cloud 100, LinkedIn Top Start Ups, and Great Places to Work in 2021 and 2022.

    • United States
    • Software Development
    • 700 & Above Employee
    • Head of Sales Strategy and Operations, LinkedIn Sales Solutions Americas, Sales Development
      • May 2017 - May 2019

      San Francisco Bay Area Led strategy, analytics and operations for LSS Sales Development teams in North and South America, covering inbound and outbound businesses across both acquisition and customer sales teams. • Annual Planning. Led annual planning process, partnering with marketing, business operations, sales executives, FP&A and other cross-functional teams on aligned targets, quotas and headcount plan • Strategic Projects. Designed and helped implement pilot projects with clearly defined KPIs… Show more Led strategy, analytics and operations for LSS Sales Development teams in North and South America, covering inbound and outbound businesses across both acquisition and customer sales teams. • Annual Planning. Led annual planning process, partnering with marketing, business operations, sales executives, FP&A and other cross-functional teams on aligned targets, quotas and headcount plan • Strategic Projects. Designed and helped implement pilot projects with clearly defined KPIs and performance tracking mechanism to explore innovative models on sales productivity improvement • Analytics and Operations. Managed forecasting and reporting process; coached Managers on forecasting accuracy and stakeholder communications; and provided regular trainings to reps on sales process and tools Show less

    • Co-Founder & COO
      • Aug 2015 - 2016

      Taskou is a business simulation platform that fosters task-oriented learning and enables companies’ access to talent on campus. • Oversaw daily operations and directed all aspects of operational policies, objectives and initiatives. • Partnered with CEO in building and strengthening partnerships with investors, partners and customers.

    • United Kingdom
    • Beverage Manufacturing
    • 700 & Above Employee
    • Director, Strategy
      • Oct 2012 - Aug 2015

      Diageo is the world’s largest premium spirits company. Its key brands include Johnnie Walker, Smirnoff, Baileys and Guinness. Strategic Planning • Headed Diageo strategy practice across Mainland China, HK, Macau and Taiwan. Worked directly with top executives on annual strategy development and long range planning Cross-Functional Leadership • Led cross-functional teams on developing and implementing key business initiatives across BUs Market Insight & Investor… Show more Diageo is the world’s largest premium spirits company. Its key brands include Johnnie Walker, Smirnoff, Baileys and Guinness. Strategic Planning • Headed Diageo strategy practice across Mainland China, HK, Macau and Taiwan. Worked directly with top executives on annual strategy development and long range planning Cross-Functional Leadership • Led cross-functional teams on developing and implementing key business initiatives across BUs Market Insight & Investor Relations • Headed Investor Relations in Greater China. Works closely with global HQ, regional office and local teams on delivering a concise and coherent set of messages about business performances Show less

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Project Leader
      • Sep 2005 - Oct 2012

    • France
    • Investment Banking
    • 1 - 100 Employee
    • MBA Intern
      • Aug 2009 - Sep 2009

      Paris Area, France Michel Dyens & Co. is a Paris/New York headquartered investment bank focusing on M&A in luxury goods, spirits, and other premium branded consumer goods • Conducted in-depth industry analysis and evaluated M&A opportunities

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • MBA Intern, Brand Marketing
      • Jun 2009 - Aug 2009

      Columbus, OH • Developed the long term digital strategy plan for Glucerna brand in both institutional and retail lines • Engaged multiple marketing agencies, potential external business partners and various internal parties on strategy refinement and execution

Education

  • Stanford University Graduate School of Business
    MBA
    2008 - 2010
  • Fudan University
    Master's degree
    2002 - 2005
  • Fudan University
    Bachelor's degree
    1998 - 2002

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