Experience

Cogent

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Strategy Director

  • Mar 2015 - Present

  I’ve been in the Marketing and Advertising industry for over 20 years, I’m currently with Cogent where I’m the Strategy Director. Over the last 20 years I have won, led and developed accounts and strategies for household names such as Jaguar, Lucozade, Miele, Maplin, JCB, Denplan and Pirelli. I have now been with Cogent for 5 years, I head up the strategy team, where we champion all things customer and lead on brand strategy, account planning, channel strategy and insight. I also manage our research and media partnerships with a particular interest in behavioural science. We’re a part of a collection of talented individuals, who truly create and deliver awe-inspiring work. What makes us different? We create beliefBeliefs are the guiding principles that provide direction and guide our behaviour.In order to act on something, we need to believe it. To change behaviourThe fundamental objective of marketing is to affect the behaviour of your audience in a way that’s good for your brand. Change the belief, change the behaviour Through a cogent narrativeAs humans, we’re hardwired to seek patterns and meaning to make sense of the world around us. In other words, we’re instinctively drawn to narratives. And in order for a narrative to be believable, it must be cogent – clear, persuasive and rooted in evidence. This is what a few of our clients have said about us: Joanne Davies, Princess"Our experience with Cogent has been nothing but positive. We engaged them initially to help us create and develop a new brand, but have since given them the vast majority of our creative work. They have a great team throughout. I couldn't recommend them highly enough." Rosie Harper, Marston's"Our extended work family" As we move into 2021 we hope Covid-19 eases and again we operate our open door policy, we love meeting new people, however. If you have a project you’d like to discuss we’re always happy to jump on a Zoom call.



Digital Sanity

• Director

  • Nov 2014 - Present



WAA Chosen

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Director

  • Jan 2013 - Nov 2014

  Leading the development of the digital team within the agency and bringing it's skills to bear for the end benefit of our clients - Vaillant, City and Guilds, Scrivens Opticians, Searcys, St Gobain and Bowlplex to name but a few... Leading the development of the digital team within the agency and bringing it's skills to bear for the end benefit of our clients - Vaillant, City and Guilds, Scrivens Opticians, Searcys, St Gobain and Bowlplex to name but a few...



Big Communications

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Director

  • Nov 2010 - Dec 2012

  Board Director responsible for strengthening and growing the agencies digital capability and P&L. Brought in a number of new digital clients during this period including JCB, Pirelli, Boots No7, Denplan, Allen and Overy, and Thorpe Park, whilst growing digital business with incumbent integrated clients such as WKD, Domino's Pizza, Samsung and Police. Built and managed a diverse and talented team of 20+ digital professionals, who with me helped deliver significant year on year revenue and profitability growth.



Fuse Digital

• United Kingdom
• Advertising Services

• Digital Strategy Director

  • Jan 2008 - Nov 2010

  Moved from a client services role with primary responsibility for managing the agencies GSK portfolio, to a planning role where I worked and advised on digital strategy across the whole of the agency client base, as well as for clients of our sister agency at Big Communications.

• Account Director

  • Aug 2005 - Dec 2007

  Agency client services lead for GSK portfolio of clients - Lucozade Energy, Lucozade Sport, Sensodyne and Poligrip. Provided senior strategic input and guidance across a range of additional clients including Miele and Grant Thornton.



Global Beach

• Account Director

  • Jun 2001 - Jun 2005

  Working alongside Jaguar’s Global CRM managers I led the development and implementation of JLR’s first ever digital contact strategy. During my tenure I also managed the launch and localisation of the new X-TYPE & S-TYPE sites across 17 countries and in 14 languages. Both sites were rolled out globally within aggressive 6 month deployment periods. On a day to day basis I was the account lead for all markets, outside of the UK and US. Working alongside Jaguar’s Global CRM managers I led the development and implementation of JLR’s first ever digital contact strategy. During my tenure I also managed the launch and localisation of the new X-TYPE & S-TYPE sites across 17 countries and in 14 languages. Both sites were rolled out globally within aggressive 6 month deployment periods. On a day to day basis I was the account lead for all markets, outside of the UK and US.



Grey Interactive Agency

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Aug 2000 - May 2001

  GI was a full service interactive agency and part of the Grey Worldwide Communications Group. My key clients were Fiat, Alfa Romeo and Mediacom. GI was a full service interactive agency and part of the Grey Worldwide Communications Group. My key clients were Fiat, Alfa Romeo and Mediacom.