Experience

PRovoke Media

• United States
• Internet Publishing
• 1 - 100 Employee

• Head of Content Partnerships

  • Jan 2022 - Present



Atlas Obscura

• United States
• Media and Telecommunications
• 1 - 100 Employee

• Director of Branded Content

  • Jan 2020 - Dec 2021

  I oversee post-sale creative production, distribution, social media promotion, and media buying on all campaigns, working within a cross-functional team and across departments to create campaigns that engage audiences, while inspiring the Atlas Obscura brand values of wonder and curiosity. In my role, I lead the execution and development of creative branded content programs, including influencer, written, video, audio, events and experiential activations, multimedia, and promotional social content. In addition to serving as a pre- and post-sale creative director, I also manage all branded-content production processes and timelines. My day-to-day responsibilities include producing video in studio and on location, commissioning work, client management, overseeing our network of writers, photographers, video professionals, and talent, developing detailed media plans and budgets, hiring campaign-specific creative teams, creating video treatments, and managing vendors, while leading systems of cross-team collaboration to ensure timely, high-quality delivery of all campaign elements.

• Senior Manager, Partnership Content

  • May 2019 - Jan 2020



Gannett | USA TODAY NETWORK

• United States
• Media Production
• 700 & Above Employee

• Senior Manager, Content Strategy

  • May 2018 - May 2019

  Oversee content conceptualization and execution on our national and local content strategy teams at USA TODAY NETWORK's GET Creative Studios.Bring together content strategy, content creation, design, development, and production to create cross-platform storytelling experiences for advertisers to engage audiences in unique and unexpected ways through articles, interactive experiences, video, and virtual reality.Work closely with partners in sales to illustrate advertisers' brand stories and their objectives. -Oversee conceptualization and execution of branded content for national, regional and local content strategy teams-Manage internal and external content creators to ensure content reaches goals, incorporates client's brand and follows USA Today Network style, all while being engaging content to reach users across platform (desktop, mobile, app, social, etc.)-Optimize and track performance across campaign flights-Lead ideations and proposal development for RFP and proactive pitches-Work closely with the sales team to optimize proposals and present ideas to clients-Manage multiple campaigns, projects and deadlines, while prioritizing workflow -Influence internal stakeholders with well-crafted content strategies and ideas, backed by data



Altstream Media LLC

• Director of Marketing & Audience Engagement

  • May 2017 - Feb 2018

  In this role, I focused on developing the voice of Verily Magazine, building brand awareness, developing and executing our revenue strategy, shaping how we communicate our value proposition to our readers (and beyond), and drive lifecycle marketing strategies. In this role, I focused on developing the voice of Verily Magazine, building brand awareness, developing and executing our revenue strategy, shaping how we communicate our value proposition to our readers (and beyond), and drive lifecycle marketing strategies.



Pay Your Selfie (PayYourSelfie, Inc.)

• Director of Content

  • Sep 2015 - Feb 2017

  Pay Your Selfie is a mobile marketing company that generates consumer insights through selfies. The company incentivizes everyday consumers to take scavenger-hunt selfies (no social share required) and they data mine the selfies for lifestyle trends and brand preferences. For CPGs, retailers and brands, Pay Your Selfie delivers visual insights for a fraction of the cost and time that ethnographic studies or focus groups require.• As employee number one, hired to establish PYS editorial voice and lead content strategy •Lead consumer-facing content development and editorial calendars for app, web and social media content • Create brand-facing holistic campaigns on a new mobile marketing platform garnering visual consumer insights • Responsible for project leadership on brand-sponsored selfie campaigns across various industries including CPG, food and beverage, retail and pharmaceutical• Create and deliver campaign performance reports to clients such as: General Mills, Johnson & Johnson, Crest, Freshii, and the Yale Center for Consumer Insights• Beyond content leadership, instrumental in sales, operations, customer service, and intern program strategy



Chicago Sun-Times

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Head of Sponsored Content

  • Apr 2013 - Sep 2015

  At STM Custom Studios, we help our clients humanize their brands and engage their target audiences with content-driven marketing opportunities. At every stage of the process, we use audience analytics and consumer insights to optimize the reach and relevance of our clients' programs, enabling them to build lasting relationships with the consumers that matter most to them.• Create sponsored content that reaches both influential and targeted audiences along a spectrum of industries including: Health care, technology, finance, food, retail, politics and public affairs• Oversee all aspects of editorial production including: Audience insight, editorial strategy, editorial calendars, idea generation, research, assignments, writing, editing, invoicing, client management• Manage STM Custom Studios editorial team and freelance writers, assigning content that achieves the unique voice of each client to reach targeted demographics• Optimize all content through SEO and A/B headline testing, while measuring impact • Work in tandem with Business Development to develop integrated sponsorship programs for clients and pricing of products • Interview high profile public figures • Work face-to-face with clients to understand marketing goals and appropriate audience• Implement editorial concepts to strengthen audience growth and reader engagement • Research and edit branded content that adheres to Chicago Sun-Times editorial standards• Work across departments to collaborate with members of the business development, digital and design teams to develop innovative products • Engage a customer-centric sales strategy, and provide educational support to sales teams• Develop and foster new business partnerships



Medill News Service

• Public affairs reporter

  • Jan 2012 - Mar 2012

  •Public health beat: Special interest in medical advancements, community health, patient stories, awareness campaigns, health disparities and information gaps, and provider shortages •Responsible for story generation, pitching, reporting, slotting and publishing copy •Public health beat: Special interest in medical advancements, community health, patient stories, awareness campaigns, health disparities and information gaps, and provider shortages •Responsible for story generation, pitching, reporting, slotting and publishing copy



Superior Catholic Herald

• Newspaper Publishing
• 1 - 100 Employee

• Managing Editor

  • Jun 2009 - Aug 2011

  •Led redesign and rebranding of print and digital editions •Introduced and managed social media strategy•Served as occasional ghostwriter for local bishop•Responsible for editorial calendar, copy development, commissioning stories, editing all content, page layout and design, personnel management, budget management, special projects •Led redesign and rebranding of print and digital editions •Introduced and managed social media strategy•Served as occasional ghostwriter for local bishop•Responsible for editorial calendar, copy development, commissioning stories, editing all content, page layout and design, personnel management, budget management, special projects



Associated Press

• Election stringer

  • Aug 2010 - Nov 2010