Junior Consultant

• Apr 2023 - Present

Growth Officer

• Sep 2022 - Oct 2022

- Led and curated marketing campaigns to reach the target segment effectively.- Conducted competitor analysis to gain insights and stay ahead in the market.- Created compelling pitch decks to showcase the company's offerings to potential clients.- Identified and communicated the unique Value Proposition to differentiate the company from competitors.- Designed innovative strategies that aligned with AI and tech trends, ensuring the company's competitiveness.- Played a pivotal role in website and UX designing to enhance user experience and engagement.- Successfully identified and penetrated the target markets in the UK and US, expanding the company's reach.- Collaborated with the CEO, leading client and prospect meetings, and contributing to the company's growth and development.- Enhanced copywriting for various mediums, resulting in increased website traffic and improved customer retention. Show less

Business Development Officer

• Jun 2022 - Sep 2022

- Analyzed 50+ SAAS (Software-as-a-Service) companies using Speech to CRM Artificial Intelligence, gaining valuable insights to create a competitive advantage and refine the company's value proposition.- Developed compelling pitch decks for investors and clients, highlighting the company's Unique Selling Propositions (USPs) and Key Performance Indicators (KPIs).- Conducted weekly user interviews to identify and address pain points and demands of various stakeholders, enhancing the company's product and services.- Utilized social listening, user interviews, and research to identify target segments in the US, UK, France, and Canada, enabling more targeted marketing efforts.-Optimized the Sales Pipeline and landing pages, ensuring a higher conversion rate for leads turning into clients.-Leveraged Procreate, Umso, Canva, Microsoft tools and Asana to create a comprehensive branding toolkit for sharing among clients and prospects, strengthening the company's brand image. Show less

Marketing Officer

• Dec 2021 - Apr 2022

-Conducted influencer marketing campaigns, identifying the right influencers to promote products across multiple brands. -Established successful collaborations with individual influencers and talent agencies to promote HairCybele products in the UK, Belgium, and the Netherlands. -Defined key performance indicators (KPIs), parameters, storylines, and visuals for influencers, ensuring effective and targeted campaigns. -Utilized email marketing to engage with customers and prospects, driving brand awareness and product sales. -Worked closely with talent agencies to leverage influencer partnerships and amplify marketing efforts. -Developed and maintained databases to track and verify campaign results, allowing for data-driven decision-making. -Implemented lead generation strategies to grow the customer base and foster business growth. -Created innovative marketing campaigns to increase brand visibility and customer engagement. -Managed social media platforms, including Instagram, TikTok, and YouTube, to drive content creation and community building. -Monitored and analyzed the performance of marketing campaigns across brands, agencies, and influencers. -Demonstrated effective crisis management tactics to retain customers during periods of delayed deliveries and unsatisfactory service, also taking charge of customer service for such leads. Show less

Head of Promotions

• May 2020 - Aug 2021