Experience

Yelloh

• Technology, Information and Internet

• Ecommerce VP

  • Jul 2023 - Present

  Mineápolis, Minesota, Estados Unidos Yelloh – formerly known as Schwan’s Home Delivery, has pioneered the frozen food delivery industry, driven by the company’s hometown roots and passion for delicious food. The company, which sold in 2022, US$780 million, operates on the ecommerce business and at the door on demand sale. More info regarding 4x4 Capital and Yelloh deal: (EN) BusinessWire: http://bit.ly/3LoGJ9c (PT) BrazilJournal: https://bit.ly/3REK3kv



MaaS Global Ltd

• Finland
• Information Technology & Services
• 1 - 100 Employee

• Vice President Of Global Operations

  • May 2022 - Nov 2022

  • Lead operations, customer experience, business development & sales teams globally • Established global post-merger governance & investment allocation between marketing, operations, product & tech • Co-created and delivered MaaS Global business plan & strategy • 100% organic revenue growth in 7 months

• Country Manager - LatAm/Quicko

  • Feb 2022 - May 2022

  Brazil • Lead the Brazilian operation: P&L management focusing on improving levers such as marketing spend allocation/optimization, product roadmap, operational excellence, and retention/recurrence • Co-created LatAm market business plan 2022, Quicko’s/MaaS rebrand plan & global strategy • Supported global teams on the company integration process after MaaS Global/Quicko merger



Quicko | MaaS Global

• Brazil
• Internet Publishing
• 1 - 100 Employee

• Country Manager - LatAm/Quicko

  • Feb 2022 - May 2022

  Brazil • Lead the Brazilian operation: P&L management focusing on improving levers such as marketing spend allocation/optimization, product roadmap, operational excellence, and retention/recurrence • Co-created LatAm market business plan 2022, Quicko’s/MaaS rebrand plan & global strategy • Supported global teams on the company integration process after MaaS Global/Quicko merger

• COO&CMO | CRO

  • Jan 2020 - Jan 2022

  São Paulo Area, Brazil • Founding team. Business evolution: Series A, Series B & an international M&A with MaaS Global • App development: Launch, PMF & Growth; +6mi downloads, 500k MAUs, Top 3 Play Store, USD20M/yr. GMV • Led marketing, growth, operations/sales, customer care, and business development teams • Sponsored product squads guiding resources allocation and deadlines aligned with strategic business goals • Co-created/presented company product roadmaps, business plans, pitch decks & board… Show more • Founding team. Business evolution: Series A, Series B & an international M&A with MaaS Global • App development: Launch, PMF & Growth; +6mi downloads, 500k MAUs, Top 3 Play Store, USD20M/yr. GMV • Led marketing, growth, operations/sales, customer care, and business development teams • Sponsored product squads guiding resources allocation and deadlines aligned with strategic business goals • Co-created/presented company product roadmaps, business plans, pitch decks & board reports • Co-created and implemented company general principles on People & Culture, Management & Governance



INSEAD

• Higher Education
• 700 & Above Employee

• MBA INSEAD | Class of Dec'19

  • Jan 2019 - Dec 2019

  France



Z-Tech | Part of AB-InBev

• MBA Summer Intern @ Z-Tech Venture Capital

  • Jul 2019 - Sep 2019

  Greater New York City Area • Created the Corporate Asset Valuation Simulator & Toolkit • Evaluated tech startups for corporate venture capital investments around the world



CENTAURO

• Mexico
• Consumer Services
• 1 - 100 Employee

• Head of Product: E-commerce Omni-Channel & Marketplace

  • Sep 2016 - Nov 2018

  São Paulo Area, Brazil • Established new business unit (team hiring, products, processes, KPIs, BPs) reporting to the Chief Growth Office • Launched OmniChannel Product Platform and facilitated company/employee alignment towards the online-offline channel integration • Using Agile values and principles, designed new platforms for stores and warehouse inventory integration, increasing product availability by 40%, sales by 55%, and customer satisfaction by 30%. Implemented distribution methods such as Click &… Show more • Established new business unit (team hiring, products, processes, KPIs, BPs) reporting to the Chief Growth Office • Launched OmniChannel Product Platform and facilitated company/employee alignment towards the online-offline channel integration • Using Agile values and principles, designed new platforms for stores and warehouse inventory integration, increasing product availability by 40%, sales by 55%, and customer satisfaction by 30%. Implemented distribution methods such as Click & Collect, Pickup Lockers, Ship from/to Store, Return in Store & Endless aisle, disrupting the LATAM e-commerce market. This development was the key driver in enabling the IPO (share price pre-IPO 1USD; IPO 3USD; +1 year 12USD) • Developed new business model: Marketplace, doubling e-commerce product availability, reducing COGS, optimizing inventory and increasing customer satisfaction.

• Regional Manager

  • Oct 2015 - Aug 2016

  São Paulo Area, Brazil • Oversaw the largest operation of Centauro supervising 450 employees (+150 during the holiday season) • 12 cities and USD60M yearly revenue. Achieved sales and NPS yearly targets and an ROI +11% vs. target



Sabbatical Period

• Sabbatical Period

  • Feb 2015 - Sep 2015

  Explored Asia and Europe, living new cultural e personal experiences.



Cervejaria Ambev

• Brazil
• Food and Beverage Services
• 1 - 100 Employee

• National Franchise Expansion Manager

  • Jan 2014 - Jan 2015

  Brasil • Managed the franchise rollout to Rio de Janeiro State and São Paulo countryside (B2B), opening 523 new franchises in 2014 (largest franchise expansion in Brazil, also awarded in 2013) • Organized and presented at national franchisee conferences, with an audience of approximately 1,000 people • Improved expansion, implementation, operation, and trade marketing processes, reaching a 100% EBITDA increase vs. last year (LY) • Co-created 2015 Business Plan

• Regional Franchise Expansion Manager

  • Jan 2013 - Dec 2013

  São Paulo Area, Brazil • Led the expansion team with 24 direct reports (B2B sale) • Revised business model, enabling fast growth and profitability: initial franchise fee +40% vs. LY and franchise average cost -65% vs. LY • Created and executed the expansion process, opening 414 new franchises in 2013 (largest franchise expansion in Brazil) • Awarded two prizes: Global Best Business Practice and Global Best Black Belt Project • Built Global Franchise Toolkit and designed and implemented the Franchise… Show more • Led the expansion team with 24 direct reports (B2B sale) • Revised business model, enabling fast growth and profitability: initial franchise fee +40% vs. LY and franchise average cost -65% vs. LY • Created and executed the expansion process, opening 414 new franchises in 2013 (largest franchise expansion in Brazil) • Awarded two prizes: Global Best Business Practice and Global Best Black Belt Project • Built Global Franchise Toolkit and designed and implemented the Franchise Expansion System

• Regional Softdrinks Manager

  • Jan 2012 - Dec 2012

  Minas Gerais / Espírito Santo • Launched a new product in the market aligning demand with production facilities. Best sales results among AmBev regions • Defined price points across all sales channels, and volume and compensation targets for all distribution centers • Accomplished +20% sales uplift vs. LY, being the only region in Brazil to expand market share

• Sales Supervisor

  • Jul 2011 - Dec 2011

  Porto Alegre Area, Brazil • Supervised team of 6 sales representatives, attaining 100% of sales and financial targets, reversing a two-year period of non-achievement • Implemented sales processes and participated in special projects aimed at reducing sales price and improving service levels



Anheuser-Busch InBev (Global Headquarter - Belgium)

• Global Sales Trainee @ Global Headquarters

  • Jul 2009 - Jun 2011

  Belgium • Partnered with directors, VPs and C-level to target definition and best practices sharing in the top 10 countries • Planned, validated and tracked sales market programs in all countries • Created toolkits and tools to facilitate business practices related to trade marketing and sales technology • Devised a Global Evaluation System for Excellence Program appraisal



Universidade Federal de Juiz de Fora

• Brazil
• Higher Education
• 700 & Above Employee

• Planning and Performance Analyst (intern, scholarship)

  • Oct 2008 - May 2009

  Juiz de Fora Area, Brazil • Developed Management e Financial systems for the University Planning and Management Department (intern, scholarship)



Campe Consultoria Jr.

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• Consultant and Projects Department Director (volunteer)

  • Jan 2007 - Jul 2008

  Juiz de Fora Area, Brazil • directed the Projects Department, led projects, presented business cases at an international conference and represented CAMPE in an international benchmark program (volunteer) Team: 4 people



Starbucks Coffee Company

• United Kingdom
• Restaurants
• 1 - 100 Employee

• Starbucks Barista

  • Dec 2005 - Apr 2006

  Colorado, EUA Work Experience USA - International Exchange Copper Mountain - Colorado