Head of Digital Media

• Jul 2018 - Sep 2020

• Developing and implementing digital communication strategies, managing digital advertising budgets• Analyzing customer behaviours and trends, identifying opportunities for optimizing digital strategies and plans• Managing the day-to-day execution and optimization of digital marketing campaigns (paid search, social media, display, influencer, video and mobile)• Running paid advertisements on Facebook, Instagram, Google and Youtube• Working closely with the in-house creative team to produce high quality content for digital advertising campaigns• Utilized Google Trends, Google Analytics, Google Tag Manager and Google AdWords for keyword research & new traffic opportunities• Helped the agency to join the Google Partners program and get certified• Leading the digital media team including four members• Active participation in New Business projects Main clients: Somersby Hungary, Patika Management (Alma Patika, Gyöngy Gyógyszertár), Bravos Coffee, Mikrocredit, B+N Show less

Senior Integrated Media Planner

• May 2015 - Jun 2018

After a short carrier break (spent in London) I came back to 1080P, where I started as an Integrated Media Planner. • Responsible for strategic media planning based on brand marketing objectives and media data analytics with the help of research programs including AGB Nielsen, TGI, Google Trends, Google Ads, etc.• Comprehensive media campaign management across all media channels (Digital, TV, Outdoor, Print, Radio, Cinema) including planning, production, benchmarking and analysis • Managing and coordinating ATL and BTL communication campaigns• Active client service and management of client requests including plan changes, budget changes, providing marketplace information • Cooperation with the creative division of the company (art directors/ graphic designers/ copywriters) in terms of delivering projects on time• Market research and target audience analysis for B2C and B2B clients also• Working on new client pitches, holding presentationsMain clients: Roust Hungary (Jägermeister, Grants, Russian Standard, Gancia), ÁRKÁD Shopping Mall, METRO, Schwabe Hungary, Hartmann Rico, OTP Simple Show less

Digital Media Planner

• Apr 2014 - Nov 2014

• Managing the day-to-day execution and optimization of digital marketing campaigns (display, video, mobile, PPC, social) • Negotiation, planning and purchasing across various digital channels and partners • Fully responsible for the whole digital campaign management: preparation of proposals, planning, budgeting, execution, optimization and reporting • Working closely with clients and media account teams to understand clients' business objectives and advertising strategy Main clients: The Coca-Cola Company (Fanta, Nestea, Coca-Cola), Parmalat, Heineken Show less

PPC Account Executive

• Jun 2013 - Apr 2014

• Planning, launch and management of advertising campaigns in Google Ads and Facebook Ads • Continued optimization of search campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, etc. • Usage of web analytics tools such as Google Analytics, Facebook Insights • Tracking KPIs and producing useful reports for clients • Participation in strategic planning including new business opportunities Main clients: Porsche Hungária (Volkswagen, Audi, SEAT, Skoda), Burger King, Pöttyös Túró Rudi, Pannontej, Wartner Show less

Integrated Media Planner/Buyer

• Jun 2012 - May 2013

• Participating in the development of media strategies and presenting them to clients• Tactical media planning including all media types & managing advertising budgets• Market research and target group identification • Media buying & negotiation, monitoring and optimization of tactical campaigns in order to reach the KPI's• Providing campaign performance reporting on a weekly and monthly basisMain clients: Pepsi Hungary, Renault Hungary, MARS Hungary (Mars, Bounty, Snickers, M&M's, Uncle Ben's), Humanic Show less

Media assistant

• Apr 2011 - May 2012