Experience

Wego.com

• Singapore
• Travel Arrangements
• 100 - 200 Employee

• Data Analyst

  • Nov 2018 - Present

  - Developed ecommerce-based datasets for flight bookings, hotel bookings and activities datasets, that aggregates product-related booking statuses, payment processing, revenue components, card reconciliation fees, fraud checks, cancellations and refunds. - Built a new personalisation dataset by developing user behavior and travel preference profiles, to help drive for a more curated Product and Marketing user experience in line with the travel buyer’s journey (Pre-Trip, Post-Trip). - Productionised and optimized hotel sort order models both in-house and in-collaboration with Bytedance, developing an A/B testing dashboard to monitor CTR, CVR, ABV, revenue differences. - Delivered insights and developed dashboards for internal stakeholders using Google BigQuery SQL and Chartio. - Wrote Python scripts to automate ETL data processing and integrate 3rd party data sources, via Jenkins & Airflow. -Mentored 5 interns to work on developing Facebook Chatbot with Dialogflow, migrating dashboards and automating Python scripts to import Appsflyer data and export out partner reports.



DBS Bank

• Singapore
• Banking
• 700 & Above Employee

• Business Analyst

  • Aug 2017 - Aug 2018

  - Worked with Senior Data Scientist to feature engineer and develop NN and KNN model in Python to predict customer propensity in taking up investment products. - Compiled Customer Face Time (CFT) performance decks for financial product heads to report to management. - Built a new CFT interface, with Excel VBA and Access, for Mortgage RMs to record their customer engagements. - Explored Adobe Analytics data to understand the customer journey & drop off of new deposit account signups. - Analysed marketing campaign performance of travel card promos through A/B testing with Campaigns Team. - Automated SAS & Excel daily processing scripts for CFT data to reduce processing time.



RETAILIGENCE

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Ad Analytics and Operations Associate

  • Aug 2014 - Jul 2015

  - Retailigence provides innovative ad solutions to help guide, measure and influence shoppers along the Path-to-Purchase. Our two key products are adPOP, which is a dynamic, location-based mobile ad targeting solution and appNET, which powers shopping apps through our rich Product, Location and Inventory APIs. - Focused on Ad Operations which involves fulfilling client demands and setting up ad campaigns via our ad servers & demand-side platforms. Involved in presenting client reporting, through the analysis of ad campaign data & presentation of interesting insights & learnings.



Start-Up@Singapore

• Singapore
• Education Management
• 1 - 100 Employee

• Lead

  • Jun 2013 - May 2014

  - Managed Singapore's premier start-up competition, which provides an excellent platform for budding entrepreneurs to convert their ideas into startups. - The 15th Start-Up@Singapore attracted 156 competition teams, comprising of 629 participants, to our two competition categories: Business Venture & Infocomm Venture. We offered startup workshops, events, $50K in cash & prizes, coupled with NUS incubation support. - Managed Singapore's premier start-up competition, which provides an excellent platform for budding entrepreneurs to convert their ideas into startups. - The 15th Start-Up@Singapore attracted 156 competition teams, comprising of 629 participants, to our two competition categories: Business Venture & Infocomm Venture. We offered startup workshops, events, $50K in cash & prizes, coupled with NUS incubation support.