Divya Aggarwal
Integrated Marketing Specialist at TMX Group- Claim this Profile
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Spanish Elementary proficiency
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
Topline Score
Bio
Sonal Singh
Three things stand out about Divya. Creativity, intelligence, and humor. Divya is clearly among the most creative people I have worked with. Her creativity is not restricted to words; she has the ability to think beyond the obvious. The obvious media channels, the obvious communication options, and the obvious (and ad nauseam) brand campaigns. She can challenge trends and accepted behaviors without being foolhardy or impractical about her suggestions. Divya has the intelligence to grasp things by their very roots. Rather frequently, I would start telling her something and never needed to finish it because she understood exactly (a) what was being said and (b) what was needed to be done. To find someone with that level of intelligence was exhilarating! It still is. Humor is what helps Divya sail through demanding situations. I can never forget how she leavened tough times by just looking at the light (and bright) side of situations. Of how she has the boldness and the balance to tell the truth without offending anyone, and that too, with a touch of a jest. One who's reading this - go, hire her. You will thank me later :)
Sonal Singh
Three things stand out about Divya. Creativity, intelligence, and humor. Divya is clearly among the most creative people I have worked with. Her creativity is not restricted to words; she has the ability to think beyond the obvious. The obvious media channels, the obvious communication options, and the obvious (and ad nauseam) brand campaigns. She can challenge trends and accepted behaviors without being foolhardy or impractical about her suggestions. Divya has the intelligence to grasp things by their very roots. Rather frequently, I would start telling her something and never needed to finish it because she understood exactly (a) what was being said and (b) what was needed to be done. To find someone with that level of intelligence was exhilarating! It still is. Humor is what helps Divya sail through demanding situations. I can never forget how she leavened tough times by just looking at the light (and bright) side of situations. Of how she has the boldness and the balance to tell the truth without offending anyone, and that too, with a touch of a jest. One who's reading this - go, hire her. You will thank me later :)
Sonal Singh
Three things stand out about Divya. Creativity, intelligence, and humor. Divya is clearly among the most creative people I have worked with. Her creativity is not restricted to words; she has the ability to think beyond the obvious. The obvious media channels, the obvious communication options, and the obvious (and ad nauseam) brand campaigns. She can challenge trends and accepted behaviors without being foolhardy or impractical about her suggestions. Divya has the intelligence to grasp things by their very roots. Rather frequently, I would start telling her something and never needed to finish it because she understood exactly (a) what was being said and (b) what was needed to be done. To find someone with that level of intelligence was exhilarating! It still is. Humor is what helps Divya sail through demanding situations. I can never forget how she leavened tough times by just looking at the light (and bright) side of situations. Of how she has the boldness and the balance to tell the truth without offending anyone, and that too, with a touch of a jest. One who's reading this - go, hire her. You will thank me later :)
Sonal Singh
Three things stand out about Divya. Creativity, intelligence, and humor. Divya is clearly among the most creative people I have worked with. Her creativity is not restricted to words; she has the ability to think beyond the obvious. The obvious media channels, the obvious communication options, and the obvious (and ad nauseam) brand campaigns. She can challenge trends and accepted behaviors without being foolhardy or impractical about her suggestions. Divya has the intelligence to grasp things by their very roots. Rather frequently, I would start telling her something and never needed to finish it because she understood exactly (a) what was being said and (b) what was needed to be done. To find someone with that level of intelligence was exhilarating! It still is. Humor is what helps Divya sail through demanding situations. I can never forget how she leavened tough times by just looking at the light (and bright) side of situations. Of how she has the boldness and the balance to tell the truth without offending anyone, and that too, with a touch of a jest. One who's reading this - go, hire her. You will thank me later :)
Credentials
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Google Ads Search Certification
GoogleJan, 2023- Nov, 2024 -
Yoga Instructor Certification - Level I
Yoga AllianceSep, 2022- Nov, 2024 -
Data Visualization for Marketers
LinkedInDec, 2019- Nov, 2024
Experience
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TMX Group
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Canada
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Financial Services
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700 & Above Employee
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Integrated Marketing Specialist
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Feb 2023 - Present
Digital, Web and Customer Analytics •Optimize content based on viewing and engagement metrics •Track results and conduct post-campaign analysis •Monitor web traffic and metrics to identify and deploy best practices Performance Marketing •Deploy a range of digital marketing activities aligned with business unit marketing plans, including but not limited to digital advertising (PPC), social media marketing, creation of landing pages and deployment of email marketing campaigns in Salesforce Pardot •Assist with the development of campaign-specific content, ad copy and messaging •Works closely with team to monitor campaign performance and adjust accordingly •Develop and report campaign metrics and analysis of results Content Marketing •Create and distribute marketing content in alignment with marketing plans and audience needs, including video, email, thought leadership, market reports, industry reports, and product/services guides •Coordinate editing and proofing process through all stages of development Business Unit Marketing •Develop and deploy marketing content and campaigns targeted to key external stakeholders (e.g., prospects, issuers, law firms) •Manage components of larger-scale marketing initiatives; take ownership over execution of specific digital and offline elements. Help ensure marketing programs are delivered with high quality, on time, and within budget •Develop and implement brand and marketing activations for client events such as Market Opens/Closes and other celebrations, to help raise the profile of TMX and its clients in the market •Collaborate in implementing marketing activities associated with the TMX Market Centre, including event signage and content planning for digital screens Show less
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ExxonMobil
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Oil and Gas
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700 & Above Employee
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Senior Marketing Manager
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Apr 2019 - Aug 2022
• Developed ‘Go-To-Market’ strategies for all new product launches, as well as promotional activities and market opportunities for Mobil engine oils (Mobil 1 and Mobil Super series) • Digital & Social Media Marketing for Mobil India across Facebook, Instagram and YouTube – managed multimillion dollar campaigns with high CTRs and ROAS along with low CPAs through digital ad optimisations • Project management of Omni-channel marketing programs for the brand Mobil 1 & Mobil engine oils, including but not limited to TV, Print, brochures, OTT, OLV, Radio, Direct Mail, web, digital ads, Out of Home, Seasonal Shoots and paid Social • Day to day marketing project lead for external agencies (creative, digital, web, media, PR & consumer research) and internal stakeholders – handled global agencies such as BBDO, Universal McCann (UM), DDB Worldwide, Weber Shandwick, eg+ Worldwide & Nielsen • Utilized and monitored SEO and SEM to improve search rankings and enhance usability and design with new content and website analytics • Managed team budget with a defined annual campaign roadmap in line with business growth KPIs • Regional Marketing Lead – all marketing & PR initiatives, including on-ground marketing support, retailers & competition assessment, feedback analysis and dove-tailing the same into Marketing offerings • Program manager for flagship Trade Loyalty Marketing program called ‘Road to Success’, aimed at enhancing product Sales and customer acquisition & loyalty, clocking annual sales of 15 million litres of Mobil’s engine oils. • Strategy and roadmap building for retailer mobile application, a customer facing product to support brand advertising and direct communication to foster brand engagement Show less
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bigbasket.com
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India
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Internet Publishing
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700 & Above Employee
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Brand Manager
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May 2018 - Apr 2019
• Product launch and marketing specialist FMCG house brands – ranging across product packaging, quality, pricing, promotions, sampling and online promotions • Increased house brands sales contribution to 11% from 6% by re-engineering the marketing funnel strategy • Category marketing for Home care & kitchen, Gourmet food, dairy & beauty – responsible for revenue growths by focusing on positioning, pricing strategy, competition benchmarking, communication & promotion, customer acquisition & retention strategy by analysis consumer’s app and web purchase journey • Responsible for designing the annual Marketing calendar and ATL planning and execution for bigbasket via different media – newspaper ads, TV ads, thematic print collaterals, digital and social media marekting etc. • Drove the key campaigns to be promoted on the app & website with category & cross-category promotions, with campaign analysis to measure effectiveness and define actions • Customer behaviour analysis through data mining and market research and using data insights to drive growth Show less
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METRO Wholesale India
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India
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Wholesale
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700 & Above Employee
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Brand Manager
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Mar 2016 - May 2018
• Conceptualization – To Conceptualize and build an entire creative deck for every campaign that will consist of a main creative idea and theme which will then be adapted across all mediums – print, in store dangler, promotional flyers, out of store collaterals, emailers, digital, social media (organic & paid) etc. • Developed the New Store opening and pop-up marketing strategy as it relates the local markets in order to drive footfall and engagement – communication creative elements basis segment and promotion construct • Product lifecycle management of Metro’s Private Label brand launches, starting from product packaging, product quality, pricing, promotions, in-store sampling and promotions to analysing sales trends • Budget Management and financial overseeing – To prepare annual, quarterly and monthly budgets, manage finances by reconciling expenditure statements, issuing purchase orders and updating budget status Show less
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Arvind Limited
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India
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Retail Apparel and Fashion
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700 & Above Employee
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Marketing Manager
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Apr 2014 - Mar 2016
Sales strategy and Brand management (Apparels), Arvind Ltd, Bengaluru • Market assessment, detailed profiling and influential mapping for potential customers(retail brands) of relevant and addressable markets in Europe, ASEAN and US markets • Strategic fit assessment and Go to market strategy for penetrating potential customers and competitors in mapped locations • Product costing and strategic pricing for different customers, e.g., Zara and Gap • Selling new product and style stories to clients after thorough customer needs assessment • Working on a new Brand Launch; managing the entire brand and product life cycle by closely liaising with design, production planning, operations and merchandizing teams Previous Projects: Product management for The Arvind Store(Retail), Arvind Ltd, Ahmedabad • Competition analysis with major retail stores in the market in terms of product portfolio, price points, brand perception and loyalty benefits • Identification of KVI and premium offerings for soft and aggressive pricing • New pricing strategy and price point laddering for a projected incremental business push of 6-8% New product introduction • Market research and trend analysis to identify the lags in current product portfolio • Introduction of new product blends and designs in luxury suiting, cotton & linen product category with a projected incremental business of 3-4% Show less
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HCLTech
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India
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IT Services and IT Consulting
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700 & Above Employee
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Software Engineer
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Sep 2010 - Jun 2012
Responsible for development and enhancement of business-level reports using SAP Business Intelligence tools for Wolters Kluwer, an American publishing and Legal Services Provider company, along with regular interaction with the client and system logging of process documents. Responsible for development and enhancement of business-level reports using SAP Business Intelligence tools for Wolters Kluwer, an American publishing and Legal Services Provider company, along with regular interaction with the client and system logging of process documents.
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Education
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2012 - 2014
Institute of Management Technology, Ghaziabad
Master of Business Administration (MBA), 74.8% -
2006 - 2010
Vivekanand Institute of Technology and Science
Bachelor of Engineering (B.E.), Computer Science
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