Experience

Cinode

• Sweden
• Software Development
• 1 - 100 Employee

• Head of Enterprise Sales

  • Jan 2021 - Present

  Stockholm, Sweden Sales and Marketing at Cinode - a service helping consulting companies work smarter, faster and smoother with their talents, partners & customers. Competence is the single most important asset that companies and individuals possess today. At Cinode we’re passionate about identifying and leveraging consultant businesses competence using smart tools. Do you want to know more about how to unlock the full potential in sales, delivery and competence management? Contact me and learn how… Show more Sales and Marketing at Cinode - a service helping consulting companies work smarter, faster and smoother with their talents, partners & customers. Competence is the single most important asset that companies and individuals possess today. At Cinode we’re passionate about identifying and leveraging consultant businesses competence using smart tools. Do you want to know more about how to unlock the full potential in sales, delivery and competence management? Contact me and learn how Cinode can help your business grow.

• Sales and Marketing

  • Nov 2017 - Dec 2020

  Helping consulting companies work smarter, faster and smoother with their talents, partners & customers.



Ericsson

• Sweden
• Telecommunications
• 700 & Above Employee

• Head of Marketing Communications and External Communications, Business Unit Cloud & IP

  • Aug 2014 - Jun 2017

  Stockholm, Sweden Responsibility: Establish, organize and lead a new unit for marketing communications, digital transformation, events, product demos, brand, PR and communication towards media, investors and industry analysts. Results: - Formed global communications team of ten staff, interfacing 20+ internal and many external key stakeholders (agencies, event organizers, media, partners etc). - Improved brand perception for IT and telecom cloud solutions among key stakeholders such as… Show more Responsibility: Establish, organize and lead a new unit for marketing communications, digital transformation, events, product demos, brand, PR and communication towards media, investors and industry analysts. Results: - Formed global communications team of ten staff, interfacing 20+ internal and many external key stakeholders (agencies, event organizers, media, partners etc). - Improved brand perception for IT and telecom cloud solutions among key stakeholders such as industry analysts and media through top class product launch communications. Became #1 in NFV. - Implemented inbound marketing with Hubspot and Episerver CMS. Improved lead conversion and digital impact. - Implemented new event strategy which led to higher volume, focus and increased impact. - High leadership scores and key stakeholder feedback in challenging mix of start-up type and more established business working environment and with team of employees in 9 hr time zone difference. Show less



Ericsson

• Sweden
• Telecommunications
• 700 & Above Employee

• Head of Tactical Marketing, Business Unit Networks

  • 2012 - 2014

  Stockholm, Sweden Responsibility: Manager for global team of 10 senior staff responsible for content marketing, storytelling and campaigns to increase brand preference and sales. Part of leadership team and steering groups. Tasks: Change management, merge two units, handle budget decrease and redundancy process. Develop and launch new global marketing campaign. Create customer success stories, videos, presentations, white papers, webinars, blogs, web, social media and industry events (ie Mobile World… Show more Responsibility: Manager for global team of 10 senior staff responsible for content marketing, storytelling and campaigns to increase brand preference and sales. Part of leadership team and steering groups. Tasks: Change management, merge two units, handle budget decrease and redundancy process. Develop and launch new global marketing campaign. Create customer success stories, videos, presentations, white papers, webinars, blogs, web, social media and industry events (ie Mobile World Congress). Budget, goals, follow-up. Results: Managed redundancy process, implemented new organization, established high performing team. Recruited key individuals. Leadership results up 20% (well above average). Reduced event resource needs 20% with maintained quality. Campaign used globally. Show less



Ericsson

• Sweden
• Telecommunications
• 700 & Above Employee

• Team leader Marketing and Communications, Business Unit Networks

  • 2007 - 2011

  Stockholm, Sweden Responsibility: drive market growth and brand for market category. Goals, coaching and follow-up of staff, part of leadership team (3 years). Tasks: Create the marketing and communications strategy, plan and activities. Budget, market research for content marketing and messages, agency collaboration, spokesperson for area. Partnerships with industry, suppliers, NGOs and organizations (UN, SIDA, SPIDER, Commonwealth Telecommunication Organization) to influence technology preference among… Show more Responsibility: drive market growth and brand for market category. Goals, coaching and follow-up of staff, part of leadership team (3 years). Tasks: Create the marketing and communications strategy, plan and activities. Budget, market research for content marketing and messages, agency collaboration, spokesperson for area. Partnerships with industry, suppliers, NGOs and organizations (UN, SIDA, SPIDER, Commonwealth Telecommunication Organization) to influence technology preference among key stakeholders. Results: Successful social media projects led to increased digital footprint. Ericsson's brand ranked #1 and top of mind in market category. Market growth and preference of our vs competiting technologies helped secure business for several years to come. Show less



Ericsson

• Sweden
• Telecommunications
• 700 & Above Employee

• Area Sales manager and Account Manager

  • 2000 - 2006

  Stockholm, São Paulo, Rio de Janeiro, Buenos Aires Various sales roles. 2004-2006: Area sales manager South America for enterprise segment. P/L responsiblity for Brazil and 6 other markets, sales strategy, budget negotiations, partner management and business development. Result: Surpassed all sales goals (+40% YoY in flat market). 2002-2003: Technical Sales Manager. Main interface to tier one account in the US. Result:Helped secure very large strategic (3G) break-in deal. Market has been of key importance since. 2001:… Show more Various sales roles. 2004-2006: Area sales manager South America for enterprise segment. P/L responsiblity for Brazil and 6 other markets, sales strategy, budget negotiations, partner management and business development. Result: Surpassed all sales goals (+40% YoY in flat market). 2002-2003: Technical Sales Manager. Main interface to tier one account in the US. Result:Helped secure very large strategic (3G) break-in deal. Market has been of key importance since. 2001: Account Manager based in Brazil, sales of new technology. All customer meetings in Portuguese. Result: Team secured 40 MUSD in complex direct sales. Successfully transferred competence from HQ. Quickly built strong relationships between key units. 2000: Developed and implemented pricing strategy for new technology and solutions. Show less



Ericsson

• Sweden
• Telecommunications
• 700 & Above Employee

• Product Management and Marketing Trainee

  • 1999 - 1999

  Stockholm, Sweden & Mexico City, Mexico Attended Ericsson's Product Management and Marketing Trainee Program. A two month assignment as part of the KAM organization in Mexico was one of many highlights.



DOSATRON INTERNATIONAL

• France
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing Assistant

  • 1996 - 1996

  France Designed, built and populated CRM database to make customer contact more efficient. Worked for three more companies in Spain and France during 96-98 in marketing/tourism/finance, in French and Spanish.