Robert Deans
Product Team Manager at SMP Europe- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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German Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Michael Love
Rob is a first rate marketing professional. I worked alongside Rob at Essentra for over 5 years and was impressed with his logical and thoughtful approach towards any challenge he was faced with. Rob ensures tasks are completed on time and in full and has the ability to think beyond the obvious ensuring Essentra stayed ahead of the competitive set. His focus, dedication and excellent product management skills make him an asset to any marketing team.
Stephanie Browne
Rob and I worked together at Essentra Packaging (formally Payne) for 5 years. Rob is very focused and has the ability to take the most complicated data and technical information and turn it into a detailed report presented clearly and concisely for the wider audience to understand. Rob’s copywriting skills are fantastic, he has both the ability to write copy for literature and PR from scratch, but also amend other people’s work as his proof reading is excellent. Rob has strong knowledge of the packaging and security industries, but is a fast learner and can turn his hand to any industry or product. I have no hesitation in recommending Rob to any organisation.
Michael Love
Rob is a first rate marketing professional. I worked alongside Rob at Essentra for over 5 years and was impressed with his logical and thoughtful approach towards any challenge he was faced with. Rob ensures tasks are completed on time and in full and has the ability to think beyond the obvious ensuring Essentra stayed ahead of the competitive set. His focus, dedication and excellent product management skills make him an asset to any marketing team.
Stephanie Browne
Rob and I worked together at Essentra Packaging (formally Payne) for 5 years. Rob is very focused and has the ability to take the most complicated data and technical information and turn it into a detailed report presented clearly and concisely for the wider audience to understand. Rob’s copywriting skills are fantastic, he has both the ability to write copy for literature and PR from scratch, but also amend other people’s work as his proof reading is excellent. Rob has strong knowledge of the packaging and security industries, but is a fast learner and can turn his hand to any industry or product. I have no hesitation in recommending Rob to any organisation.
Michael Love
Rob is a first rate marketing professional. I worked alongside Rob at Essentra for over 5 years and was impressed with his logical and thoughtful approach towards any challenge he was faced with. Rob ensures tasks are completed on time and in full and has the ability to think beyond the obvious ensuring Essentra stayed ahead of the competitive set. His focus, dedication and excellent product management skills make him an asset to any marketing team.
Stephanie Browne
Rob and I worked together at Essentra Packaging (formally Payne) for 5 years. Rob is very focused and has the ability to take the most complicated data and technical information and turn it into a detailed report presented clearly and concisely for the wider audience to understand. Rob’s copywriting skills are fantastic, he has both the ability to write copy for literature and PR from scratch, but also amend other people’s work as his proof reading is excellent. Rob has strong knowledge of the packaging and security industries, but is a fast learner and can turn his hand to any industry or product. I have no hesitation in recommending Rob to any organisation.
Michael Love
Rob is a first rate marketing professional. I worked alongside Rob at Essentra for over 5 years and was impressed with his logical and thoughtful approach towards any challenge he was faced with. Rob ensures tasks are completed on time and in full and has the ability to think beyond the obvious ensuring Essentra stayed ahead of the competitive set. His focus, dedication and excellent product management skills make him an asset to any marketing team.
Stephanie Browne
Rob and I worked together at Essentra Packaging (formally Payne) for 5 years. Rob is very focused and has the ability to take the most complicated data and technical information and turn it into a detailed report presented clearly and concisely for the wider audience to understand. Rob’s copywriting skills are fantastic, he has both the ability to write copy for literature and PR from scratch, but also amend other people’s work as his proof reading is excellent. Rob has strong knowledge of the packaging and security industries, but is a fast learner and can turn his hand to any industry or product. I have no hesitation in recommending Rob to any organisation.
Credentials
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Professional Diploma in Marketing
CIM | The Chartered Institute of MarketingJul, 2008- Nov, 2024
Experience
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SMP Europe
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Product Team Manager
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Feb 2023 - Present
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Senior Product Manager
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Nov 2021 - Feb 2023
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Product Manager
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Oct 2016 - Oct 2021
Responsible for the management and performance of multiple product groups, totalling around 3300 different part numbers across a range of automotive components. Becoming “Product Champion” and ensuring thorough knowledge of product details and operation to include taking technical calls from customers. Development of product and brand planning documentation and strategies to address future product development opportunities. Development of marketing communications strategies and tools to promote the company in a very competitive marketplace. Show less
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Fresenius Group
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Germany
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Hospitals and Health Care
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700 & Above Employee
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Product Manager - Interim
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Aug 2016 - Oct 2016
Supporting the marketing team on an interim basis. Working on the creation and updating of Marketing and training support materials to satisfy strict regulatory requirements. Supporting the marketing team on an interim basis. Working on the creation and updating of Marketing and training support materials to satisfy strict regulatory requirements.
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Vaillant Group
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Germany
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Renewable Energy Semiconductor Manufacturing
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700 & Above Employee
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Product Manager - Temporary
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Mar 2016 - Jun 2016
Assessment of potential product opportunities and feedback on feasibility for UK market. Research and analysis of market and competitor information for creation of sales support tools. Providing product range analysis to identify market and customer suitability of future product proposition. Assessment of potential product opportunities and feedback on feasibility for UK market. Research and analysis of market and competitor information for creation of sales support tools. Providing product range analysis to identify market and customer suitability of future product proposition.
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SecuraSeal
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United Kingdom
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Plastics Manufacturing
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Product Manager
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May 2015 - Mar 2016
Responsible for managing the range of laminating films and developing a range of complementary products for event accreditation. Establishing relationships with existing suppliers and partners and finding new suppliers to source products which enhance the current range. Liaising with customers on specific projects and helping with their commercial and technical requirements. Collating and managing contact lists to create a database of suitable contacts. Segmenting lists to provide groups of companies to target accurately with information and opportunities. Finding and developing contacts within the events industry to help expand the business and increase opportunities. Creating and executing e-mail campaigns to increase awareness and create business. Developing a tender management process and identifying suitable tenders to bid for, along with recording performance of tender submissions. Managing bids and ensuring collation of required information for successful submission of competitive bids to deadline, resulting in successful bids worth approximately £300,000 to the company. Redesigning the company website to reflect the expanded range of products available and focus on the range of event accreditation products assembled. Creating a Social Media presence to increase exposure for the company. Show less
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Essentra
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United Kingdom
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Manufacturing
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700 & Above Employee
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Digital Marketing Manager
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Nov 2013 - Apr 2015
Responsible for content, style and strategy of three company websites covering different brands, products and market sectors, using multiple CMS systems. Maintenance and updating of multiple social media profiles (Linkedin, Facebook, Google+) for various Essentra businesses, along with YouTube to drive customer engagement.Development and implementation of online campaigns, including e-marketing for new product launches and news stories. Support and development of the company CRM solution (Salesforce) and creation of leads and opportunites from digital channels. Setting up and coordinating the Salesforce Libraries function and populating with content. Show less
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Product Manager
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Jul 2009 - Nov 2013
Managing a range of personal identification and authentication products incorporating numerous security technologies. Working alongside the R&D team on new product development of new and existing products, requiring understanding of the technical nature of the products and the characteristics and performance of materials. Creating marketing literature, presentations and sample materials for use by the sales team, along with organising product training. Responsible for managing tenders, collating information from multiple departments, writing tender documents and submitting to deadline. Bid managing tenders worth over £5m in revenue to the company in just over four years.Responsible for setting up and maintaining the company sharepoint platform for document, information sharing and internal communications. Show less
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Personna American Safety Razor Company
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Manufacturing
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1 - 100 Employee
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European Product Manager
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Nov 2008 - Jun 2009
Responsible for range updates and rationalisation to reduce the number of SKUs and make the business more efficient. Involvement in the new product development team, liaising with engineers on market suitability and customer requirements for new products. Work on consumer packaging design and development for products through in-house departments and external organisations. Involvement in online research and focus groups, to ascertain customer opinion on new products, competitor products and the state of the economy. Writing press releases, presentations and company profiles to support new product launches. Show less
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SMP Europe
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Product Manager
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Mar 2003 - Nov 2008
Finding and developing new products, product ranges and managing the product portfolio, for both manufactured and factored goods. Benchmarking competitors in order to ensure market leading product ranges. Finding and establishing relationships with suppliers and customers internationally. Setting prices based on analysis of market pricing, cost and margin requirements. Monitoring sales and identifying market trends in order to maximise sales revenue. Writing of press releases, advertising and providing technical product articles. Production of catalogues, brochures, presentations and other technical literature. Providing telephone-based technical help for customers, requiring in-depth knowledge of all of the company’s products and their operation. Show less
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Education
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1998 - 2001
University of East Anglia
BSC (Hons), Business Management -
1991 - 1998
Mill Hill School, Ripley
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