Experience

PTPWallet

• Canada
• Financial Services
• 1 - 100 Employee

• Business Development Manager

  • Mar 2023 - Present

  ▪️ Identify, pursue, and close new business opportunities to drive revenue growth and expand market share. ▪️ Develop and maintain relationships with key clients and stakeholders to ensure high levels of client satisfaction and retention. ▪️ Collaborate with cross-functional teams, including marketing, product, and operations, to develop and execute go-to-market strategies for new products and services. ▪️ Conduct market research and analysis to stay abreast of industry trends and identify emerging opportunities for growth. ▪️ Negotiate contracts and agreements with clients and partners to maximize profitability and ensure win-win outcomes. ▪️ Represent PTPWallet at industry events and conferences to raise brand awareness and generate leads. ▪️ Track and analyze business development metrics and KPIs to monitor performance and identify areas for improvement. ▪️ Coach and mentor junior team members to build their skills and develop their careers within the organization. Show less



UptrendAgency

• Cyprus
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Business Development Manager | Uptrend Agency

  • Feb 2021 - Apr 2023

  Uptrend is a thriving community of expert growth hackers focused on results-driven solutions for leading brands. Key Responsibilities: ▪️ Work with the global and local cross-functional team to drive clients-growth initiatives from research to ideation, conception, execution and lifecycle analysis. ▪️ Build and implement clients growth framework and marketing infrastructure to facilitate and complement marketing initiatives. ▪️ Explore new channels and ideas for experimentation, optimization and acquisition growth. ▪️ Work with the business development team to identify opportunities and gaps for user growth, user education. ▪️ Design and execute localized campaigns tailored to each market’s user readiness, behaviors and market trends. ▪️ Dive into data analysis to develop user acquisition, analyze user conversion rates, and leverage data-driven insights to create opportunities for clients growth. Show less



DeFi Pulse

• Information Services
• 1 - 100 Employee

• Head of Influencer Marketing | Business Development Manager

  • Jan 2020 - Feb 2021

  DeFi Pulse Index (DPI) is an index product provided by Index Cooperative. DPI is a capitalization-weighted index that enables investable access to DeFi. The index includes large DeFi governance tokens, covering the major DeFi exchanges, and lending protocols. Key Responsibilities: ▪️ Implemented of the leading marketing practises regarded by industry innovators ▪️ Launched the one-stop-shop solutions for interaction with opinion leaders in Europe, USA, Latin America. ▪️ Launched partnerships with DEFI listings (DappRadar, etc.) ▪️ Signed the long-lasting partnership with key opinion leaders. ▪️ Built a transparent reporting system to tracking the performance. ▪️ Interacted with executives of large DEFI pools, developed long-term relationships. ▪️ Created the business development department to promote a brand across different local regions. ▪️ Premier marketing activities helped the company to become a leader in the DEFI listings segment. Show less



Celsius

• United States
• Financial Services
• 100 - 200 Employee

• Head of Influencer Marketing | Business Development Manager

  • Nov 2019 - Jul 2020

  Celsius is a Blockchain-based marketplace platform where membership provides access to curated financial services that are not available through traditional financial institutions. Celsius specializes in the fields of consumer lending, fintech, and financial services. It was founded in 2017 and headquartered in London, England. Key Responsibilities: ▪️ Created the top-notch advertise content produced by leading influencers ▪️ GEO of bloggers: Europe, USA, Italy, France, Germany, Latin America ▪️ Сreated a positive image of the brand as a result of professional execution with a key opinion leaders ▪️ Manage of the execution process across business development department ▪️ Track influencer’s activities at all stages, from the initial message and fixtures the release of the content produced by influencers to highlight the project across the globe. ▪️ Creation of UTM links in Google Analytics to track the performance of leading influencers. ▪️ Interaction with leading agencies. ▪️ Launch long-lasting collaborations. Show less



MakerDAO

• Denmark
• Technology, Information and Internet
• 1 - 100 Employee

• Global Ambassador

  • Nov 2018 - Dec 2019

  DAO Maker is a platform that aims to redefine venture capital for the masses, by providing scalable technologies and funding support to tokenized startups. Key Responsibilities: ▪️ Created the terms of Ambassador Campaign ▪️ Approved the target regions to promote a brand ▪️ Achieved KPI: ▪️ Attracted 5 projects / monthly for cross-PR ▪️ Provided 10 AMAs/ monthly in crypto communities ▪️ Provided 3 interviews / monthly to represent DAO Maker ▪️ On boarded 150 influencers to work on the rev share based ▪️ Provided 10 posts / weekly in social media related to DAO Maker ▪️ Participated in the 30 conferences ▪️ Organized 4 local meetup, introduced DAO Marker exclusively through these meetups ▪️ Created a business card, banner, brochure, and merchandise related to Maker Dao ▪️ Participated in the 1 public event organized by Maker Dao Show less