Zuzana (Pospíšilová) Hübnerová

Internal Communications Manager / Knowledge Sharing Lead at eyeo
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Contact Information
us****@****om
(386) 825-5501
Location
Czechia, CZ
Languages
  • Czech Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Limited working proficiency
  • Swedish Elementary proficiency
  • German Elementary proficiency

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Credentials

  • Marketing Academy
    HolkyzMarketingu
    Jun, 2021
    - Nov, 2024
  • Certified Yin Yoga Teacher
    Arhanta Yoga Ashram Nederland
    Jul, 2019
    - Nov, 2024
  • Certified Yoga Teacher
    -
    Jan, 2019
    - Nov, 2024
  • CPE (Certificate of Proficiency in English)
    University of Cambridge
    Jun, 2012
    - Nov, 2024

Experience

    • Germany
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Internal Communications Manager / Knowledge Sharing Lead
      • Jan 2021 - Present

      We build products that help develop and sustain a fair and open web. We put users in control while providing user-friendly revenue options.Adblock Plus - 100+ million active devices; Adblock Browser - 10+ million downloads; Flattr, Crumbs, and more We build products that help develop and sustain a fair and open web. We put users in control while providing user-friendly revenue options.Adblock Plus - 100+ million active devices; Adblock Browser - 10+ million downloads; Flattr, Crumbs, and more

    • Senior Internal & External Communication Consultant
      • Jan 2013 - Present

      Offering services in the field of Internal Communications (strategical internal comms planning and execution, employer branding, HR marketing) and External Communications (content marketing, media relations, copywriting).I have been working for various renowned international & Czech companies (e.g. Bata, ETA, Purple Technologies, Ytong, Madeo, BVV, Mercedes, Invia, Student Agency, Nordsee, and many others) and political parties on improving their internal or/and external communication, repositioning the brand or as a content manager.Recent projects: - University of Pardubice, FES - External & Internal Communication Strategy Consultant- STATECH - Internal Comms Consultant

    • Czechia
    • Public Relations and Communications Services
    • Co-Founder
      • Feb 2020 - Present

      Inko Club is a community of internal communications practitioners and fans. We organize meet-ups, share know-how and experience to set the new standards of how Czech companies communicate. Inko Club is a community of internal communications practitioners and fans. We organize meet-ups, share know-how and experience to set the new standards of how Czech companies communicate.

    • Czechia
    • Human Resources Services
    • 1 - 100 Employee
    • Content Writer
      • Jan 2020 - Present

    • Czechia
    • Higher Education
    • 700 & Above Employee
    • Content Writer
      • Nov 2015 - Present

      I am part of the content team responsible for planning, executing, and editing content for BUT news portal zvut.cz, BUT magazine Události, Career center, and social media (FB, Twitter). Události - 1st place in Fenix Content Marketing competition in B2E category (2018).Zvut - 3rd place in Fenix Content Marketing (2018), 1st place in Zlatý středník for an online portal (2016). I am part of the content team responsible for planning, executing, and editing content for BUT news portal zvut.cz, BUT magazine Události, Career center, and social media (FB, Twitter). Události - 1st place in Fenix Content Marketing competition in B2E category (2018).Zvut - 3rd place in Fenix Content Marketing (2018), 1st place in Zlatý středník for an online portal (2016).

    • Czechia
    • Research
    • 400 - 500 Employee
    • Content Writer
      • Sep 2018 - Present

      Popularization of science and CEITEC´s activities by interviews and reports for CEITEC BUT website. Popularization of science and CEITEC´s activities by interviews and reports for CEITEC BUT website.

    • Czechia
    • Higher Education
    • 700 & Above Employee
    • External Lecturer - Strategical Internal Communication
      • Sep 2015 - Sep 2020

      External lecturer - specialization in Internal Communication External lecturer - specialization in Internal Communication

    • Human Resources Services
    • Co-Founder
      • Apr 2016 - Aug 2020

      Co-founder of the full-service agency focused on internal communication. WittyWords provides everything from analysis and strategy setting to visual branding and content production. Co-founder of the full-service agency focused on internal communication. WittyWords provides everything from analysis and strategy setting to visual branding and content production.

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • External writer
      • Aug 2019 - Mar 2020

      Writing articles from the HR area. Focusing mainly on new technologies in HR and recruitment. Writing articles from the HR area. Focusing mainly on new technologies in HR and recruitment.

    • Czechia
    • Software Development
    • 700 & Above Employee
    • Internal Communications Consultant
      • Nov 2018 - Oct 2019

      Project manager of intranet redesign and implementation (Confluence, Linchpin) in a 1000+ employee company. Scope of work: - defining the needs - setting up the project and the project team- managing the project team + outsourced agencies and employees- measuring, tracking and reporting a progress- also leading the content part Project manager of intranet redesign and implementation (Confluence, Linchpin) in a 1000+ employee company. Scope of work: - defining the needs - setting up the project and the project team- managing the project team + outsourced agencies and employees- measuring, tracking and reporting a progress- also leading the content part

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Internal Communications Specialist
      • Sep 2017 - Jan 2019

      Internal Communication Specialist for the CEE region (CZ, PL, SK, H, RO, UKR).Responsible for the strategy execution of internal communication for the internal comms for the CEE region.Drove the digital transformation in comms in the CEE region - responsible for the implementation of Yammer, communicating Office 365 migration, new security measures.Responsible for CEE Newsletter and helped with onsite events (company birthdays, launches of new products, conferences and offsites). Internal Communication Specialist for the CEE region (CZ, PL, SK, H, RO, UKR).Responsible for the strategy execution of internal communication for the internal comms for the CEE region.Drove the digital transformation in comms in the CEE region - responsible for the implementation of Yammer, communicating Office 365 migration, new security measures.Responsible for CEE Newsletter and helped with onsite events (company birthdays, launches of new products, conferences and offsites).

    • Czechia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Specialist & Copywriter, CZ
      • Jul 2018 - Nov 2018

    • Czechia
    • Higher Education
    • 100 - 200 Employee
    • External Lecturer
      • Sep 2016 - Feb 2018

      Public Relations - Masters courseMedia Strategy - Bachelor courseMedia Campaign Planning - Bachelor course Public Relations - Masters courseMedia Strategy - Bachelor courseMedia Campaign Planning - Bachelor course

    • Czechia
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Internal & External Communication Specialist
      • Apr 2016 - Nov 2016

      As a Communication Manager, I am in charge of external and internal communication of EmbedIT (IT company for the PPF group with 800+ employees) and a transformation lead. I am also responsible for marketing, which includes mostly HR marketing (advertising, attendance at job fairs, university relations, etc.), and I am a single point of contact for internal and external events. As a Communication Manager, I am in charge of external and internal communication of EmbedIT (IT company for the PPF group with 800+ employees) and a transformation lead. I am also responsible for marketing, which includes mostly HR marketing (advertising, attendance at job fairs, university relations, etc.), and I am a single point of contact for internal and external events.

    • Czechia
    • Software Development
    • 200 - 300 Employee
    • Internal Communication Specialist
      • May 2014 - Apr 2016

      Experienced internal communications specialist at technological giant AVG.My job is to develop comms strategies, lead projects from the comms perspective, and create various communications (electronic, social media, print, videos, etc.). I also support the communications needs of our business units (mainly Operations, IT, Product, and Facilities), primarily in the EMEA region.My daily tasks consist of writing strategies, project plans, drafting and proofreading announcements, articles, scripts, presentations, memorandums, blog posts, chat posts, development of content for our internal portal, etc. I am also responsible for driving and coordinating internal newsletters, a network of contributors, and project/initiative owners. Responsible for training and coordination of managers, and contributors. Worked on maintenance, adherence to, and improvement of internal communications guidelines.Responsible for the tone of voice, brand alignment, and overall quality of the internal communications deliverables. On top of that, I also contribute to and participate in global internal communications and employee engagement projects and activities.

    • Public Relations Manager, Copywriter
      • Sep 2013 - May 2014

      Planning of public relations programs designed to create and maintain a favorable public image for the clients.Creating communication strategies and action plansCreating marketing and promotional materials, both print and electronic.Creating, proofreading, and revising communications.Lev 21Leading the press office Responsibility for entire communication and marketing of the political party during the election to the European Parliament - organization of press conferences - creation and distribution of press releases - contact with media - responsibility for communication of related websites and on social media

    • Czechia
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • News Reporter
      • May 2012 - Jun 2013

      - news writing (writing articles for the official website of Czech TV) - responsibility for TV´s website (news, updates) - responsibility for communication on social networks (adding videos, photos, articles) - news writing (writing articles for the official website of Czech TV) - responsibility for TV´s website (news, updates) - responsibility for communication on social networks (adding videos, photos, articles)

    • Press Centre Assistant, Business Centre Assistant
      • 2008 - 2013

      Business Centre- responsibility for business partners during the trade fairs- responsibility for setting up meetings and conferences- back up office work during trade fairs - phone calls, post etc. Press Centre- responsibility for news reporters and media professionals during trade fairs- responsibility for newsletters and distribution- accreditation- communication (via phone, email, etc.) with media professionals Business Centre- responsibility for business partners during the trade fairs- responsibility for setting up meetings and conferences- back up office work during trade fairs - phone calls, post etc. Press Centre- responsibility for news reporters and media professionals during trade fairs- responsibility for newsletters and distribution- accreditation- communication (via phone, email, etc.) with media professionals

    • News Reporter
      • Jun 2009 - Sep 2009

      As an intern, I worked full time as a news reporter Main areas of reporting: local news, local politics, specialized sections (news from trade fairs, IT, arts, etc.)I was responsible for selecting topics, addressing respondents, doing interviews, editing news. I was also responsible for a specialized section which was focused on different current issues in fields such as traveling, IT, economics etc. As an intern, I worked full time as a news reporter Main areas of reporting: local news, local politics, specialized sections (news from trade fairs, IT, arts, etc.)I was responsible for selecting topics, addressing respondents, doing interviews, editing news. I was also responsible for a specialized section which was focused on different current issues in fields such as traveling, IT, economics etc.

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter
      • May 2008 - Oct 2008

Education

  • European Institute of Communications
    Postgraduate Degree
    2021 - 2022
  • Masaryk University Brno
    Doctor of Philosophy (PhD)
    2017 - 2020
  • Masarykova univerzita Brno
    Master's degree
    2011 - 2014
  • Masarykova univerzita Brno
    Master's degree
    2011 - 2013
  • Karlstads universitet / Karlstad University
    2011 - 2012
  • Masarykova univerzita Brno
    Bachelor's degree
    2008 - 2011
  • Capistrano Valley High School, CA, USA
    2006 - 2007
  • Biskupské gymnázium, Brno
    -

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