Experience

Douban

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Community Operation Intern

  • Mar 2022 - Jun 2022

  Beijing, China • Created a digital social media dorm snack group based on COVID-19 situation, improved group daily activities to top ten active groups during the first week by creating group activities and group topics. Grew group membership by 4000 in one month. • Increased daily activity of the social media app of Douban by creating popular social topics every week, and attracted users to post 500 high-quality pieces of content. The number of page views on the topic has reached 11 million.



Ipsos

• France
• Market Research
• 700 & Above Employee

• Quantitative Researcher

  • Oct 2021 - Dec 2021

  Beijing, China • Designed quantitative questionnaires to test brand advertising effects within 5 days for 3 brands and finished analysis and visualization of data in research report by using Excel and PowerPoint within 10 days. • Reviewed research reports on new product packaging, concept testing and advertising effects of 2 dairy brands and recommended 3 possible improvements for brands based on consumer feedbacks.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Marketing Intern

  • Mar 2021 - Jun 2021

  Beijing, China • Developed marketing plan report and analyzed market research and data from toplines of confectionery industry, conducted innovation and renovation of 2 confectionery brands (Frutips and Baci), involving brand content, portfolio, pricing, and marketing. Resulted in increased brand awareness of Baci and Frutips. • Completed content audit of new media platforms (Tiktok, Little Red Book, Bilibili), including KOL screening and content planning, leading to more than 10,000 sales of Frutips. •… Show more • Developed marketing plan report and analyzed market research and data from toplines of confectionery industry, conducted innovation and renovation of 2 confectionery brands (Frutips and Baci), involving brand content, portfolio, pricing, and marketing. Resulted in increased brand awareness of Baci and Frutips. • Completed content audit of new media platforms (Tiktok, Little Red Book, Bilibili), including KOL screening and content planning, leading to more than 10,000 sales of Frutips. • Led sample/point of sales materials design, distributed and arranged materials for landing activities resulting in sales of $0.1M. Show less



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Information Flow Advertising Optimization Intern

  • Oct 2020 - Dec 2020

  Beijing, China • Developed, released, and modified 4 information flow advertising and wrote data output reports, helping teams choose methods of improving our information flow advertisings. • Managed and modified information flow advertising project of Tencent Technology Glowing Culture, and Tencent Game Developers Conference, resulting in more than 8M of traffic exposures every day and conversion rate of 3%. • Controlled to build, release and revamp information flow advertising, including but not limited to… Show more • Developed, released, and modified 4 information flow advertising and wrote data output reports, helping teams choose methods of improving our information flow advertisings. • Managed and modified information flow advertising project of Tencent Technology Glowing Culture, and Tencent Game Developers Conference, resulting in more than 8M of traffic exposures every day and conversion rate of 3%. • Controlled to build, release and revamp information flow advertising, including but not limited to Naruto, The Delusion of Mountains and Seas (MMORPG), resulting in 3M incremental traffic exposures for each program. Show less