Marketing Manager

• Feb 2022 - Present

Marketing Analyst

• Sep 2018 - Present

As a Marketing Analyst within Prudential Retirement, I'm responsible for supporting the marketing activity of Prudential's five retirement businesses (Pension, Longevity, and Medical Risk Transfer, Structured Settlements, and Stable Value). My responsibilities include; developing strategies for engaging with our Structured Settlement clients, creating webpages for our Stable Value and Risk Transfer businesses, and creating and maintaining marketing materials for all five businesses.

Company Owner

• Feb 2018 - Dec 2021

Black Owl Marketing is a digital marketing company within the hospitality, and wine and spirits industry. We help brands interact with multicultural demographics by engaging with them instead of exploiting them. Black Owl Marketing is a digital marketing company within the hospitality, and wine and spirits industry. We help brands interact with multicultural demographics by engaging with them instead of exploiting them.

CRM Manager

• Apr 2018 - Sep 2018

As a CRM Manager and Pricing analyst at Benchmark Education, I was responsible for managing our CRM and cleaning the data to provide the CFO with accurate sales reporting. Additionally, I supported the sales team in creating pricing models and pricing customized product bundles for our client base. As a CRM Manager and Pricing analyst at Benchmark Education, I was responsible for managing our CRM and cleaning the data to provide the CFO with accurate sales reporting. Additionally, I supported the sales team in creating pricing models and pricing customized product bundles for our client base.

Assistant Director Of Admissions

• Jan 2017 - Jan 2018

Provide operational support to the Admissions office at Columbia Business School Provide operational support to the Admissions office at Columbia Business School

Marketing Analyst

• Jan 2016 - Jan 2017

At Spark 451 I am primarily tasked with conducting marketing analysis and creating reports for clients. I utilize tools such as Navicat and MongoChef to query our SQL and JSON databases respectively. I also use tools such as Tableau, Alteryx, and Excel to clean, arrange, analyze and report on our data for clients. Additionally I help optimize our mass emails and websites by conducting A/B testing and using Google Analytics to identify patterns in our web traffic. At Spark 451 I am primarily tasked with conducting marketing analysis and creating reports for clients. I utilize tools such as Navicat and MongoChef to query our SQL and JSON databases respectively. I also use tools such as Tableau, Alteryx, and Excel to clean, arrange, analyze and report on our data for clients. Additionally I help optimize our mass emails and websites by conducting A/B testing and using Google Analytics to identify patterns in our web traffic.

Enrollment analyst

• Jan 2014 - Jan 2016

During my time as an Enrollment Analyst at Georgetown University I had two overarching responsibilities. The first was to analyze quantitative data on the enrolment process in order to better understand trends and help predict the universities needs. My second responsibility was to help manage the schools CRM. I helped manage the database, create email templates using HTML, as well as managing the onboarding process for the departments within the school. I also help execute communications and report on the results. Show less

Vice President

• Feb 2014 - Jun 2014

As Vice President of Just Save One I was primarily focused on working with our marketing and social media team to increase our exposure. Additionally I led an initiative to increase the coordination between our fundraising and social media team to help increase the affect these units had on the organization. I also helped develop proposals that resulted in us cultivating partnerships with The World Bank, The United Nations, and Visa.

Marketing Manager

• Jul 2013 - Feb 2014

As marketing manager I was responsible for developing and executing strategy for both our digital and grass roots marketing campaigns. On the digital side I worked with our Director of Communications as well as our Founder to develop our website and all of our social media outlets. In regards traditional campaigns, I worked with our two student organizations which are located at Cornell and SUNY Rockland to coordinate ways to grow their organizations as well as increase awareness and donations.

Consultant

• Feb 2012 - Sep 2013

As a Consultant for PVA studio's I worked together with the founder on a plan to leverage PVA's brand equity for the purpose of expansion. I also help with creating marketing strategy for artists on the label. As a Consultant for PVA studio's I worked together with the founder on a plan to leverage PVA's brand equity for the purpose of expansion. I also help with creating marketing strategy for artists on the label.

Team leader

• Aug 2012 - May 2013

As team leader at Johnson Creative Agency I was tasked with leading a team of three in conducting and analyzing market research for FlicStart.com. We then used this research to help with product development as well as marketing strategies that would be used during the official launch or the website. As team leader at Johnson Creative Agency I was tasked with leading a team of three in conducting and analyzing market research for FlicStart.com. We then used this research to help with product development as well as marketing strategies that would be used during the official launch or the website.

Marketing Rep

• Aug 2012 - May 2013

As a marketing representative for Insomnia cookies I was in charge of setting up sampling events around campus, developing business connections in the local area, identifying charity and cross promotional opportunities, and distributing promotional material. As a marketing representative for Insomnia cookies I was in charge of setting up sampling events around campus, developing business connections in the local area, identifying charity and cross promotional opportunities, and distributing promotional material.

Admissions Ambassador

• Sep 2010 - Jan 2011

As an Admissions Ambassador for Westchester Community College my job was to represent the college to potential students at various events and through giving tours. As an Admissions Ambassador for Westchester Community College my job was to represent the college to potential students at various events and through giving tours.