Senior Manager, Lifecycle & Retention Marketing

• Jul 2021 - Present

Own, manage, and execute all lifecycle and retention campaigns for Remind Tutoring. Own, manage, and execute acquisition campaigns on owned channels (email, in-app) for Remind Tutoring Own, manage, and execute all lifecycle and retention campaigns for Remind Tutoring. Own, manage, and execute acquisition campaigns on owned channels (email, in-app) for Remind Tutoring

Senior Manager, eCommerce & Retention Marketing | Pipette

• Dec 2020 - Jul 2021

Own, manage, led eCommerce strategy and execution in driving triple growth sales (pipettebaby.com)Own, manage, led retention marketing strategy for Email, SMS, Referral, and Subscription channels.

eCommerce & Retention Marketing Manager | Pipette

• Aug 2019 - Dec 2020

Interim Head of eCommerce & Digital Marketing | Marc Jacobs Beauty

• Nov 2018 - Aug 2019

- Responsible for driving digital sales growth for marcjacobsbeauty.com - Led, managed and executed all aspects of the site (merchandising, content, promotions, site enhancements) and all digital marketing channels (email, affiliates, paid social, paid search, SEO) - Managed eCommerce marketing campaign calendar, including site content, site development, email campaigns, paid advertisements, and product launches. - Worked closely with Brand Management and Product Development teams for cohesive omni-channel experience on marcjacobsbeauty.com - Reported on weekly, monthly, quarterly, and annual performance - P&L ownership Show less

Associate Manager, eCommerce Marketing & Product Management

• May 2017 - Nov 2018

Role expanded in Jan 2018, to include product management (site feature implementations) and digital marketing management (paid search, affiliate and blog partnerships). -Responsible for driving online sales through promotion strategy/execution. -Managed and executed online promotional strategy and planning. -Implemented new promotional product features (global promo bar, loyalty program authentication, and targeted content) to drive conversion and sales growth. -Led and managed a robust testing process to drive site conversion and sales growth, including multi-variant testing and end to end user testing. -Reported on competitive landscape on a weekly basis for all internal Marketing, Merchandising, and eCommerce teams. Show less

Assistant Marketing Manager

• Aug 2015 - May 2017

-Responsible for driving digital sales growth and new customer acquisition via email and mobile app. -Owned and managed eCommerce marketing calendar and promotions. -Owned, managed and executed email and mobile app with a focus on growing our subscriber lists.-Led mobile app growth strategy.-Collaborated with the VP of eCommerce on mobile app's functionality and new features.-Reported weekly, monthly, quarterly, and annually on mobile app's performance (sales, traffic, download growth, and engagement) Show less

Digital Marketing Coordinator

• Jun 2015 - Aug 2015

Managed eCommerce and Digital Marketing channels content calendar and execution.

Technical Product Specialist

• Jul 2014 - Jun 2015

Provided technical account support to 20+ clients, including account optimization, technical troubleshooting, and communication strategy/execution (Direct Mail, Email, and SMS). Role expanded in March 2015, to include new features QA, training, and knowledge base/community management. Provided technical account support to 20+ clients, including account optimization, technical troubleshooting, and communication strategy/execution (Direct Mail, Email, and SMS). Role expanded in March 2015, to include new features QA, training, and knowledge base/community management.

Marketing and Business Development Intern

• Jul 2011 - Sep 2012

Project managed the design, creation, and execution of all PR and social media campaigns. -Created and executed brand content for Facebook and Snapette's online blog. -Developed and coordinated all local Los Angeles/Orange County events, including QA sessions, store openings, and college campus outreach. -Developed and managed relationships with current/potential business partners in the Fashion industry, including new/up-incoming designers, photographers, publicists, etc. -Hired, trained and managed 10 new college interns Show less

eCommerce Intern

• Jun 2012 - Aug 2012

Produced a 10-week competitive analysis research project on key competitors' use of web and email execution, and presented recommendations to the eCommerce team. - Assisted in QA for site re-platform. Produced a 10-week competitive analysis research project on key competitors' use of web and email execution, and presented recommendations to the eCommerce team. - Assisted in QA for site re-platform.