Head of Growth

• Mar 2023 - Present

Head of Sales and New Business Development

• Nov 2013 - Oct 2022

- In charge of restructuring New Business area, managing a team of 3 professionals for New Clients + 17 executives for Existing/Named Accounts, in addition to working with regional sales teams (Latam and Global) to focus on new and existing clients and develop strong relationships with clients with expressive results in the last 9 years, with more than 60 new clients and revenue growth from USD 1,2MM in 2013 to USD 5MM in 2022. - Responsible for increasing sales and revenue getting more business - from new and existing clients – with proven track record in target achievement (120% quote achievement from 14 new clients in 2022 (YTD)) - Conducting regional sales forecasts, territory planning, lead generation, deal strategy development in order to build a pipeline, identifying and qualifying opportunities to “open” deals. - Reporting on sales progress throughout the year locally and internationally; quickly identification of business changes and actively engaging in measures to deliver committed results. - Deep interaction with C-level in Brazil, LATAM and Global VMLYR/WPP companies in order to ensure that local activities are supporting the sales plan growth. - Maintain relationship with partners, building strategy with leader companies on the Database Marketing, CRM market and with technology vendors such as Salesforce, Oracle, Adobe, IBM, Adobe, SAS, DataDriven Marketing Brazilian Associations and other providers developing go-to-market initiatives and co-marketing activities. - Member of International Global New Business committee (VMLYR) Show less

Product Manager

• Sep 2012 - Nov 2013

- Responsible for developing business with other Brazilian’s publishers (including all Abril’s titles) to sell its digital content (magazines, newspapers, e-book) at iba’s website and app – iba is an Abril Media platform for selling and distributing digital content as e-books, digital magazines and newspapers with more than 1,3MM registered clients in 2 years. - Responsible for lead generation and direct marketing campaigns, planning and launching new sales and promotional campaigns, cross-selling strategy and interface with sales team in order to improve results and ROI. More than 150 agreements negotiated. - Responsible for relationships with publishers and local associations as ANER (National Association of Magazine’s Publishers), ANJ (National Association of Newspaper’s Publishers). Show less

Marketing Specialist

• Jul 2009 - Sep 2012

- Specialist in developing strategy relationship with potential partners and internal teams, looking for synergy between product management, subscriptions sales strategy, Abril Loyalty Program (Clube do Assinante Abril) and partners to increase the number of subscribers per title as well as decrease churn rate of active subscribers through relationship marketing campaigns. - Direct marketing campaigns management, focusing on the Internet (e-mail marketing, e-commerce, websites of the magazines), mailing segmentation and partnerships with magazines and other companies such as Itaú, Bradesco, Walmart, TAM and others in order to improve subscription’s sales. - Experience in new partnership development, budget control, project management and follow up of the business KPIs preparing reports to the board (sales forecast and partner performance). - Responsible for promotional campaigns authorized by government agencies (Caixa Econômica Federal, SUSEP and SEAE) helping Data Intelligence department to get more data from participants and enrich its database. Show less

Senior Marketing Analyst

• Nov 2007 - Jan 2009

- Media Communication Planning, PR, Product Campaigns (offline and online). - Direct Marketing strategies, launching new sales campaigns, cross-selling, up-selling, remarketing, upgrade, retention, customer relationship management (CRM), lifecycle of customers, segmentation, to improve life time value (LTV) of customers, control of budget, reports and management to improve the sales campaign results. - Deep interaction with sales (retail), product management department and customer service in order to ensure consistency of marketing campaigns and messages. - Projects supported by the “Rouanet Law” and marketing local activities in order to encourage consumption of foreign tourists. - Training session for sales team. - Development and negotiation with suppliers for the production of promotional materials. - Visual Merchandising: design and implementation of Vivara's official guide, implemented in more than 100 stores in Brazil. - Customer profiling x Store classification based on database Show less

Marketing Analyst

• Feb 2005 - Nov 2007

Marketing Communications Intern

• May 2004 - Dec 2004

Communications Intern

• Feb 2003 - May 2004