Head of Brand Marketing

• Jan 2023 - Present

At Peoplecom, Sharath's responsibilities as Head of Brand Marketing are to develop & implement brand marketing strategies for Peoplecom's clients and handle a team of brand strategists, creative directors, and copywriters. Also, developing and implementing brand positioning strategies, overseeing the creation of brand messaging, developing and executing campaigns, and working with clients to ensure their brand is represented effectively in all marketing efforts that resonate with target audiences and drive business results. Show less

Digital Marketing Specialist

• Oct 2021 - Present

At Peoplecom, Sharath's responsibilities as Digital Marketing Specialist are to help clients promote their products or services using digital channels such as search engines, social media, email, and mobile applications. Also, create and implement digital marketing strategies that help businesses reach their target audience and achieve their goals using digital marketing tools and platforms, such as Google Analytics, SEO optimization, social media advertising, and email marketing software.Collaborate with other professionals such as designers, writers, and web developers to create an effective digital marketing campaign for businesses to thrive in the digital age by leveraging technology and data to reach and engage with customers. Show less

Digital Marketing Specialist

• May 2021 - Mar 2023

Marketing Manager

• Feb 2017 - Mar 2020

At FCM Travel Solutions (India) Private Limited, Sharath's responsibilities as Manager - Marketing, was to enhance brand awareness, execute retail branding and LSM activities PAN India, interact with HO & agency on developing and executing of tactical advertising using Events & BTL campaigns. Planning, creating and executing marketing strategies for B2B business & manage its annual budget, work closely with partners/principals on joint marketing campaigns using ATL, BTL & Digital marketing. Monitor and review all marketing activities and assess the results achieved. Show less

Manager - Marketing

• Jan 2015 - Jan 2017

At Thomas Cook (India) Limited, Sharath's responsibilities as Manager - Marketing, was to execute retail branding and promotional activities PAN India. Design & implement marketing strategies, interact with HO & agency on developing and executing of tactical advertising using Events & BTL campaigns. Work closely with sales and operations teams across South & East India on all tactical initiatives like analyzing of BTL & Email campaign.Responsible for "Corporate Travel" business marketing - Liaise with BT2.0 team for various creative requirements and corporate roadshows/branding and deliver the collaterals for the business. Orchestrate & coordinate alliance opportunities/ sponsorships with corporate companies or event organisers (any opportunities where HNIs or decision makers from corporate companies are available). Show less

AM - Marketing

• Sep 2013 - Dec 2014

At Thomas Cook (India) Limited, Sharath's responsibilities as AM - Marketing, was to execute all branding and promotional activities for South & East India. Design & implement marketing strategies, interact with HO & agency on developing and executing of tactical advertising using Events & BTL campaigns. Works closely with sales and operations teams across South & East India on all tactical initiatives like analyzing of BTL & Email campaign.Thomas Cook India Limited (TCIL) is the largest integrated travel and travel related financial services company in India, offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The Company set up its first office in India in 1881, and has been providing world-class travel service for 132 years in the country. TCIL’s footprint currently extends to over 252 locations (including 28 airport counters) in 100 cities across India, Mauritius & Sri Lanka and is supported by a strong partner network of 133 Gold Circle Partners and 165 Preferred Sales Agents across India. Show less

AM - Marketing Communications

• May 2010 - Aug 2013

Responsible for execution of all branding and promotional activities. Interact with agency on all ATL & BTL campaign material development. Development and executing of tactical advertising campaigns – ATL & BTL Responsible for developing, designing & implementing online marketing strategy & Co-op campaigns. Handling entire Marketing & Branding of Travel Tours Group brands with regards to Media Planning, Brochures, Creative’s, Exhibitions, Email marketing. Work with sales and operations teams across India on all tactical initiatives like analyzing of Print & Email campaign. Show less

Content Analyst

• Oct 2007 - Feb 2010

Firstlight is an Editorial Related Advertising company providing targeted & cost-effective online marketing tool to enable Publishers and their Advertisers build online presence and generate online revenue. Firstlight ERA is extending its services to websites run by world's leading publishers like Financial Times, Reed Elsevier, CMP and more. With its highly targeted technology, publishers can guarantee the right advertisement to the right customers at the right time. Firstlight is an Editorial Related Advertising company providing targeted & cost-effective online marketing tool to enable Publishers and their Advertisers build online presence and generate online revenue. Firstlight ERA is extending its services to websites run by world's leading publishers like Financial Times, Reed Elsevier, CMP and more. With its highly targeted technology, publishers can guarantee the right advertisement to the right customers at the right time.

Customer Support Representative

• Jul 2007 - Sep 2007

Service clients via inbound calls. Service clients via inbound calls.