Experience

MDForLives

• United States
• Market Research
• 1 - 100 Employee

• Marketing Specialist

  • Aug 2020 - Present



Sobha Ltd.

• India
• Real Estate
• 700 & Above Employee

• Deputy Manager

  • May 2017 - Jul 2020

  Bengaluru, Karnataka, India



Accenture in India

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Digital Marketing- Sr. Quality Analyst for Google

  • Sep 2015 - Aug 2016

  Hyderabad Area, India • Work on Google Ad Servers, Real Time Bidding platform and Search Engines. • Work on Google Digital Marketing Platforms- DBM, DCM, DS platforms • Tracking and monitor performance goals: CPM and CPC/CPA campaigns. • Quality analyst for Google DoubleClick products: DBM, DCM, DS platforms • Educate the clients on Google DoubleClick products: DBM/DCM/DS Trafficking, Optimization, Targeting and Reporting on Ad Campaigns. • Actively working with Google Managers on DoubleClick account… Show more • Work on Google Ad Servers, Real Time Bidding platform and Search Engines. • Work on Google Digital Marketing Platforms- DBM, DCM, DS platforms • Tracking and monitor performance goals: CPM and CPC/CPA campaigns. • Quality analyst for Google DoubleClick products: DBM, DCM, DS platforms • Educate the clients on Google DoubleClick products: DBM/DCM/DS Trafficking, Optimization, Targeting and Reporting on Ad Campaigns. • Actively working with Google Managers on DoubleClick account set up for EMEA/ NA regions Agencies. • Create account, Insertion order, Line item, Targeting, Creative upload, Ad Serving, Pixel Tracking, Profit Reports, Measuring performance, Optimization etc. • Daily management includes delivery, pacing, tracking, monitoring performance, optimization and analysis and reporting of ad campaigns on a regular basis to meet client performance goals. • Trafficking creative (Gif, Flash, HTML, iframe/javascript tags) & troubleshoot all creative problems as & when they arises. Systematic manner of checking creative materials and URLs before implementation in ad servers. • Analyze campaign objectives vs. performance data, creative-wise reports, based on individual CTRs. • Generating daily/weekly/monthly delivery reports that detail campaign status and activity. • Good understanding of various Adservers – Right media, AppNexus, Rubicon project, DCM, DBM, Openx Enterprise edition and Adap.tv (Video Advertising). Show less



V2Soft

• United States
• IT Services and IT Consulting
• 400 - 500 Employee

• Online Marketing Specialist

  • Sep 2014 - Sep 2015

  Bangalore Key Roles and Responsibilities: - Managing company's Social Media platforms - Facebook, Twitter, LinkedIn, Google+, Pinterest and important bookmarking sites - Expertise in Keyword Research, Keyword analysis, and Keyword optimization- Google, Bing & Word-tracker assuring high ranking in SERP - Expertise in Online Link-building techniques incensing website traffic & searches - Devising the Digital Communication & Online Marketing Strategy - Planning, executing activation and… Show more Key Roles and Responsibilities: - Managing company's Social Media platforms - Facebook, Twitter, LinkedIn, Google+, Pinterest and important bookmarking sites - Expertise in Keyword Research, Keyword analysis, and Keyword optimization- Google, Bing & Word-tracker assuring high ranking in SERP - Expertise in Online Link-building techniques incensing website traffic & searches - Devising the Digital Communication & Online Marketing Strategy - Planning, executing activation and evaluating the performance of Social Media Promotions & Marketing activities online - Creating all marketing collateral, marketing literature, and marketing materials- Brochure, one-pager, banners etc. - Integrating the Pre-sales, Sales and Marketing Activities, giving 360 support to the entire team - Campaign Management & Performance Reporting - Content creation and management for online marketing activities- Banner Ads, Landing Page, Lead Capture forms. - Search Engine Marketing - Planning-executing-Monitoring End-to-End Online Ad Campaigns (Google AdWords, LinkedIn, Facebook, Twitter) - Email Marketing campaigns- Designing, Content creation, Execution, Monitoring, CTA, & Report generation. - Online Reputation Management Show less



Skydream Digital Marketing Consultancy (Startup)

• Digital Media Marketing Strategist

  • May 2014 - Aug 2014

  Bangalore Digital Media Marketing Consultant, Trainer and Social Media Marketing (SMM) Strategist Key Roles & Responsibilities: - Planning digital marketing strategy - Brand awareness, lead & revenue generation, & ROI optimisation - Website management; content creation & copywriting; usability & conversion testing; SEO; PPC; online advertising; social media - Google adwords & Adsense - Planning online & integrated media campaigns - Account management & Project Management -… Show more Digital Media Marketing Consultant, Trainer and Social Media Marketing (SMM) Strategist Key Roles & Responsibilities: - Planning digital marketing strategy - Brand awareness, lead & revenue generation, & ROI optimisation - Website management; content creation & copywriting; usability & conversion testing; SEO; PPC; online advertising; social media - Google adwords & Adsense - Planning online & integrated media campaigns - Account management & Project Management - Search Engine Marketing. - Search Engine Optimization. - Social Media Marketing. - Web Analytics- Google Analytics - Affiliate Marketing - Online Reputation Management - Digital PR Show less



BASE CORPORATION LTD, SOLAN- H.P.

• India
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Corporate Communications & Public Relations

  • Dec 2012 - May 2014

  Bangalore Key Roles and Responsibilities: - Develop and implement communication strategies for the company - Develop & maintain reputation of brand, products through various online & off-line activities - Content Management, Website, Blogging, Social Media - Organize and manage events, exhibitions, conferences and product launches - Digital Media promotion & marketing - Manage Media Relations to ensure communication meets company goals and build community relations - Write… Show more Key Roles and Responsibilities: - Develop and implement communication strategies for the company - Develop & maintain reputation of brand, products through various online & off-line activities - Content Management, Website, Blogging, Social Media - Organize and manage events, exhibitions, conferences and product launches - Digital Media promotion & marketing - Manage Media Relations to ensure communication meets company goals and build community relations - Write articles, product reviews, C-suit interviews in Business Magazine, B2B magazines; Electronic & Automotive magazines, Mainlines & Financials; Electronic Media, Wires. - Develop internal & external communication collateral. - Manage, organize, and execute all internal communications activities and develops related program plans- Events, Meets, Award opportunities, Seminars & Speaker opportunities. Show less



Torque Communications

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Executive

  • Dec 2011 - Nov 2012

  Bengaluru Area, India Worked with global clients such as McDonald’s India Hardcastle Restaurant Pvt. Ltd (HRPL), Shell Foundation, Shell Oil India Ltd, FedEx, Edenred, Sterling Holidays, Suzuki Motorcycles, Escorts Ltd.



National Institute of Rural Development (NIRD)

• Resource Trainer

  • 2010 - 2010

  Hyderabad Area, India As a Resource person at NIRD conducted workshop on “Women Empowerment", for Rural Development officers, NGOs.



V.V. GIRI national labour Institute

• Reseach Associate

  • 2010 - 2010

  Noida Area, India Worked as a Research Associate at V.V. Giri National Labour Institute, Noida Primary and secondary Data Collection, data analysis to grant aid for child labour projects in India, Monitoring Field Survey using SPSS software. Conduction of Training programs on Capacity Building, Orientation and Sensitization of child labour issues in India for Trade Union leaders/Office bearers, Labour Administrators, Voluntary Organization, Teachers and Project Directors.



Centre for Social Initiative and Management (CSIM) - A CSR initiative of Dr Reddy’s foundation

• Associate faculty and Trainer

  • 1998 - 1998

  Hyderabad Area, India  Coordinated the P.G. Diploma Course on Social Initiative and Management. Activities are Course/curriculum development, exercises and other learning activities, visual aids, presentation materials (slides), instructor’s guides, participant’s guides, manuals, and booklets etc.  Training, Teaching and providing counseling to the students, representatives from NGO, social entrepreneurs and activist across society.  Editing the bi-monthly CSIM journal