Akansha Lal

Head Of Marketing| DAC| Google Apigee Partner at DigitalAPICraft
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Contact Information
us****@****om
(386) 825-5501
Location
Gurgaon, Haryana, India, IN
Languages
  • Hindi -
  • English -

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Sethu Simant

Akansha is a someone who is very passionate about her work. She is excellent when it comes to Sales, Strategy and Pre sales strategy. She is extremely professional in her approach. Always been a part of finding solution. She believes and does hard work. Always comes out with an Out of the box idea. You can count on her for timely execution and delivery of project. I have learnt many things from her. It was pleasure working with her. Akansha is an asset for any company

Latika Suneja

Akansha has contributed tremendously in building business under the unexplored territory. She was single handedly responsible for leapfrogging a completely new vertical with all her skill set, strategy and approach. She was also responsible for raising stakes of the clients with the organisation which led to achieving great results. In one line, she is an asset that just can’t be missed.

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Credentials

  • Google Cloud Marketplace Partner Fundamentals
    Google
    Apr, 2023
    - Nov, 2024
  • Account-Based Marketing Foundations
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Account Based Marketing (ABM) 2021 - B2B Marketing Strategy
    Udemy
    Oct, 2021
    - Nov, 2024
  • Salesforce Training 101
    Udemy
    Jan, 2021
    - Nov, 2024
  • The Complete Data Science Project Management Course
    Udemy
    Jan, 2021
    - Nov, 2024
  • Microsoft Advertising Certified Professional
    Microsoft
    Nov, 2021
    - Nov, 2024
  • Digital Sales
    Google AdWords Certified
    Jun, 2018
    - Nov, 2024
  • Adwords Display
    Google AdWords Certified
    Jun, 2018
    - Nov, 2024
  • Google Adwords Fundamentals Certification
    Google AdWords Certified
    Jun, 2018
    - Nov, 2024
  • Google Search Ads Certification
    Google
    Jun, 2018
    - Nov, 2024

Experience

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head Of Marketing| DAC| Google Apigee Partner
      • Mar 2022 - Present

    • India
    • IT Services and IT Consulting
    • 500 - 600 Employee
    • Marketing and In-Sales
      • Oct 2020 - Mar 2022

      Leading the Marketing, Branding, and Insales processes in terms of planning, strategizing, and execution. Currently, handling the marketing initiatives for Data Management Services. As a part of Data Management Services team, working closely with the Data Stewards in helping our customers manage their CRM data quality and fixing data problems. Understanding the customer's data issues to find the best solution to improve the existing CRM database, thereby enhancing, scaling, and accelerating the customer's sales and marketing initiatives. Show less

    • India
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Business Director
      • Jan 2020 - Apr 2020

    • Associate Director (Sales and Strategy)
      • May 2019 - Dec 2019

      Associate Director (Sales and Strategy)- Driving Sales for the AI and Digital Product Based Segment, along with the Business Strategies to drive the Business across all Verticals. Currently heading the Verticals of Education and Travel,Tourism&Hospitality.

    • India
    • Information Technology & Services
    • 1 - 100 Employee
    • Assistant Vice President (AVP- Business and Strategy)
      • Aug 2018 - May 2019

      Assistant Vice President, Business and Strategy Looking at Business Ventures and Strategies for Business Development Responsible for: Government Pitches Corporate Pitches Product based Marketing and Sales Assistant Vice President, Business and Strategy Looking at Business Ventures and Strategies for Business Development Responsible for: Government Pitches Corporate Pitches Product based Marketing and Sales

  • Advelestica
    • Vasant Kunj
    • Director, Head of Strategy
      • 2015 - Jul 2018

      Brand Building, Strategy, Digital Marketing and Management, ORM, CRM, Business Development Successfully ran the company for 3 years, working with both Domestic and International clients- serving Digital Solutions and PR. Managed a team of 30 equally motivated people and ran Award-winning campaigns for Multinational Brands Brand Building, Strategy, Digital Marketing and Management, ORM, CRM, Business Development Successfully ran the company for 3 years, working with both Domestic and International clients- serving Digital Solutions and PR. Managed a team of 30 equally motivated people and ran Award-winning campaigns for Multinational Brands

    • India
    • International Trade and Development
    • 300 - 400 Employee
    • Buyer
      • 2012 - 2014

  • NIFT New Delhi
    • New Delhi Area, India
    • President
      • Jun 2010 - Jun 2011

      Sports President in National Institute of Fashion Technology, New Delhi Sports President in National Institute of Fashion Technology, New Delhi

Education

  • Indian Institute of Management, Lucknow
    eGMP, Strategic Management for Business Excellence
    2021 - 2022
  • National Institute of Fashion Technology Delhi
    BFTech, Apparel Production
    2008 - 2012
  • Mother's International
    12th, Science
    2006 - 2008
  • DPS Patna
    12th
    2000 - 2006

Community

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