Experience

LS Retail, an Aptos Company

• Iceland
• IT Services and IT Consulting
• 200 - 300 Employee

• Digital Marketing Manager

  • Nov 2013 - 10 years 2 months

  Reykjavik, Iceland Manage LS Retail's websites improving usability, design, content, and conversion rate to increase customer satisfaction and business value generated. Suggest and implement DIGITAL MARKETING STRATEGIES to support lead acquisition and brand awareness objectives. Determine and follow up on KPIs. Drive online traffic utilizing a range of tools and techniques including SEO, PPC advertising (via Google Ads and Social Media channels), and other digital channels. Manage and implement DIGITAL… Show more Manage LS Retail's websites improving usability, design, content, and conversion rate to increase customer satisfaction and business value generated. Suggest and implement DIGITAL MARKETING STRATEGIES to support lead acquisition and brand awareness objectives. Determine and follow up on KPIs. Drive online traffic utilizing a range of tools and techniques including SEO, PPC advertising (via Google Ads and Social Media channels), and other digital channels. Manage and implement DIGITAL CAMPAIGN WORKFLOWS, communicating with internal and external stakeholders and agencies. Create landing pages, writing sales copy, and improving user experience. Oversee, plan, and manage the SOCIAL MEDIA and CONTENT MARKETING strategy (including blogging) by curating, writing, and publishing digital content for each relevant audience and marketing channel. Manage EMAIL MARKETING campaigns: plan, suggest, and develop email marketing strategies to nurture relationships with new prospects and existing customers. Track, measure, report and interpret data on all site metrics to show conversion rates, web traffic data, and performance of online marketing campaigns Work with Hubspot CMS and marketing platform, managing content, setting up goals and campaigns. Leads and prospects qualification and assignment. Review and research market trends. Project management and event management. Show less



Iceland Travel

• Iceland
• Travel Arrangements
• 1 - 100 Employee

• Sales and marketing / Web and content manager

  • Oct 2006 - Nov 2013

  Reykjavik, Iceland From 2009 to 2013: Managed Iceland Travel’s websites, including running day-to-day operations and supervising design and development. Optimized websites' efficiency and usability and kept in check their performance through Google/Bing Webmaster Tools. Content manager: copywriter in English and Italian, curator in French and Spanish. Online Marketing. Social media marketing. Implement SEO and SEM strategies and tactics, including keyword research and analysis, rank tracking and landing page… Show more From 2009 to 2013: Managed Iceland Travel’s websites, including running day-to-day operations and supervising design and development. Optimized websites' efficiency and usability and kept in check their performance through Google/Bing Webmaster Tools. Content manager: copywriter in English and Italian, curator in French and Spanish. Online Marketing. Social media marketing. Implement SEO and SEM strategies and tactics, including keyword research and analysis, rank tracking and landing page optimization. Collected and analyzed consumer behavior data through Google Analytics, tracked and reported on all site metrics, including setting goals. Supervise and analyze results of direct email campaigns through ExactTarget. From 2006 to 2011: Responsible for incoming Italian market. Promoted/marketed Iceland Travel’s packages in Italy, found new clients and maintained contact with existing ones, handled contracts and negotiations. Customer care, supervised bookings and operations. Created and calculated various tours and packages. Created brochure and promotional campaigns in English and Italian. Show less



Freelancer

• Translator and proofreader, freelancer

  • 2004 - 2013

  Translate published materials and web content from English to Italian for various clients, especially in the tourism industry. Proofread brochures, ads and other marketing material in Italian.



Hotel Vik

• Hotel manager

  • Sep 2005 - Oct 2006

  Managed overall hotel operations: hired, trained and supervised personnel; conducted financial analysis and sales reports; implemented and oversaw new projects, promotional activities; communications with international clients.

• Assistant hotel manager

  • Dec 2004 - Sep 2005

  Managed overall hotel operations: supervised personnel also creating and managing working schedules, implemented and oversaw new projects, promotional activities; communications with international clients.