Eliza Dirnu, CMktr, MCIM
Head of Market Insight & Planning at Alcumus- Claim this Profile
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English Professional working proficiency
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French Professional working proficiency
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Romanian Native or bilingual proficiency
Topline Score
Bio
Richard Carson
Insight is the phrase that comes to mind when I think about Eliza. I’ve had the pleasure of working with Eliza during a transformative period of our company's growth, during which she acted as the Head of Insight and we partnered on several product launches and global GTM initiatives. Above all, I was impressed with Eliza’s ability to push past the surface-level findings and question assumptions helping to translate oceans of data into a warm current of insight that enabled our business to grow. Eliza exhibits immense poise in stressful situations, cross-funcational leadership and exudes a trusted executive presence. Eliza is a true asset for any position requiring not just market research, but data-driven insight that can shape the direction of a product GTM and the company at large.
Adina Mihaela Cazacu
Eliza is one of the most ambitious, perseverant and professional person I know. She is a good listener and an excellent communicator. If you look for a strategic thinker and a Marketing specialist, I strongly recommend Eliza!
Richard Carson
Insight is the phrase that comes to mind when I think about Eliza. I’ve had the pleasure of working with Eliza during a transformative period of our company's growth, during which she acted as the Head of Insight and we partnered on several product launches and global GTM initiatives. Above all, I was impressed with Eliza’s ability to push past the surface-level findings and question assumptions helping to translate oceans of data into a warm current of insight that enabled our business to grow. Eliza exhibits immense poise in stressful situations, cross-funcational leadership and exudes a trusted executive presence. Eliza is a true asset for any position requiring not just market research, but data-driven insight that can shape the direction of a product GTM and the company at large.
Adina Mihaela Cazacu
Eliza is one of the most ambitious, perseverant and professional person I know. She is a good listener and an excellent communicator. If you look for a strategic thinker and a Marketing specialist, I strongly recommend Eliza!
Richard Carson
Insight is the phrase that comes to mind when I think about Eliza. I’ve had the pleasure of working with Eliza during a transformative period of our company's growth, during which she acted as the Head of Insight and we partnered on several product launches and global GTM initiatives. Above all, I was impressed with Eliza’s ability to push past the surface-level findings and question assumptions helping to translate oceans of data into a warm current of insight that enabled our business to grow. Eliza exhibits immense poise in stressful situations, cross-funcational leadership and exudes a trusted executive presence. Eliza is a true asset for any position requiring not just market research, but data-driven insight that can shape the direction of a product GTM and the company at large.
Adina Mihaela Cazacu
Eliza is one of the most ambitious, perseverant and professional person I know. She is a good listener and an excellent communicator. If you look for a strategic thinker and a Marketing specialist, I strongly recommend Eliza!
Richard Carson
Insight is the phrase that comes to mind when I think about Eliza. I’ve had the pleasure of working with Eliza during a transformative period of our company's growth, during which she acted as the Head of Insight and we partnered on several product launches and global GTM initiatives. Above all, I was impressed with Eliza’s ability to push past the surface-level findings and question assumptions helping to translate oceans of data into a warm current of insight that enabled our business to grow. Eliza exhibits immense poise in stressful situations, cross-funcational leadership and exudes a trusted executive presence. Eliza is a true asset for any position requiring not just market research, but data-driven insight that can shape the direction of a product GTM and the company at large.
Adina Mihaela Cazacu
Eliza is one of the most ambitious, perseverant and professional person I know. She is a good listener and an excellent communicator. If you look for a strategic thinker and a Marketing specialist, I strongly recommend Eliza!
Credentials
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Diploma in Professional Marketing (Digital Strategy)
CIM | The Chartered Institute of MarketingOct, 2017- Nov, 2024 -
Prince2 Foundations
PRINCE2.comOct, 2017- Nov, 2024 -
HubSpot Inbound Marketing Certification
HubSpot AcademyJan, 2015- Nov, 2024 -
CIM Chartered Marketer
CIM | The Chartered Institute of MarketingMar, 2021- Nov, 2024 -
HubSpot Marketing Software Certified
HubSpot AcademyMay, 2019- Nov, 2024 -
Google AdWords Certified Professional
Google AdWordsFeb, 2019- Nov, 2024
Experience
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Alcumus
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United Kingdom
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IT Services and IT Consulting
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400 - 500 Employee
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Head of Market Insight & Planning
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Nov 2021 - Present
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RM plc
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United Kingdom
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IT Services and IT Consulting
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700 & Above Employee
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Senior Marketing Manager - Markets & Growth
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Jan 2021 - Nov 2021
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Marketing Manager
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Feb 2018 - Jan 2021
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Marketing Executive - International Growth
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Apr 2016 - Jan 2018
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Marketing Executive - Account-Based Marketing
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Apr 2015 - Apr 2016
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Creation Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Marketing Automation Specialist (Interim)
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Nov 2014 - Feb 2015
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TMF Group
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Netherlands
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Financial Services
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700 & Above Employee
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Marketing Executive
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Jan 2012 - Nov 2014
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Aplast
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Romania
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Manufacturing
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1 - 100 Employee
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PR & Marketing Specialist
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Mar 2010 - Jan 2012
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The Stock Exchange Newspaper
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Bucharest, Romania
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Copy Editor
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Dec 2009 - Mar 2010
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Education
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Oxford College of Marketing
Diploma in Professional Marketing, Strategic Marketing, Marketing Metrics, Digital Strategy -
University of Bucharest
Master's degree, PR, Advertising and applied Communication -
University of Bucharest
Bachelor's degree, Public Relations and Communication Sciences