Experience

EarthDaily Agro

• United States
• Software Development
• 1 - 100 Employee

• Vice President Marketing

  • Mar 2022 - Present

  Greater Minneapolis-St. Paul Area I lead the marketing function for an earth observation, geospatial analytics growth stage company with a SaaS offering. Responsible for setting marketing strategy, design, implementation, and measurement of marketing programs to meet company revenue objectives.

• Global Marketing Director

  • Apr 2021 - Mar 2022

  Greater Minneapolis-St. Paul Area



EarthDaily Analytics

• Canada
• Satellite Telecommunications
• 1 - 100 Employee

• Head of Marketing

  • Apr 2021 - Present

  Vancouver, British Columbia, Canada



Quantified Mechanix

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Marketing & Business Development

  • Nov 2019 - Apr 2021

  Greater Minneapolis-St. Paul Area Quantified Mechanix is a healthcare startup serving post-acute care facilities with a new analytics Software as a Service (SaaS) offering for clients including Sanford Health and Allina Health. I lead marketing and business development for a new practice area that connects clients ‘clinical, financial and operational information to external data sources including CMS. Key Accomplishments: • Negotiated and managed embedded solutions software development and co-marketing agreement with… Show more Quantified Mechanix is a healthcare startup serving post-acute care facilities with a new analytics Software as a Service (SaaS) offering for clients including Sanford Health and Allina Health. I lead marketing and business development for a new practice area that connects clients ‘clinical, financial and operational information to external data sources including CMS. Key Accomplishments: • Negotiated and managed embedded solutions software development and co-marketing agreement with IBM Analytics. • Shaped go-to-market plan for generating demand, including the creation of all sales collateral, microsite, case study, webinar series, social selling, and direct sales effort. • Led business development effort to generate new business. Show less



Shutterfly

• United States
• Software Development
• 700 & Above Employee

• Director, Integration Management Office (IMO)

  • Feb 2018 - Oct 2019

  I was selected by senior management for this role based on my marketing, business development expertise and industry relationships to pursue value creation opportunities following Shutterfly's acquisition of Lifetouch. I drove overall integration plans, shaped the communications strategy, and identified revenue-driving synergy benefits. Key Accomplishments: • Accelerated revenue growth from ~$160M to $200M+ in 18 months and delivered more than half of new customer growth in Q4 '19 as… Show more I was selected by senior management for this role based on my marketing, business development expertise and industry relationships to pursue value creation opportunities following Shutterfly's acquisition of Lifetouch. I drove overall integration plans, shaped the communications strategy, and identified revenue-driving synergy benefits. Key Accomplishments: • Accelerated revenue growth from ~$160M to $200M+ in 18 months and delivered more than half of new customer growth in Q4 '19 as a direct result of integration efforts. • Introduced new product affiliate program to the Education marketplace resulting in a rapid market adoption of 5,000+ schools in the first year. Show less



Lifetouch

• United States
• Photography
• 700 & Above Employee

• Director, Marketing and Business Development

  • 2011 - Feb 2018

  Corporate HQ - Eden Prairie, MN I held progressive, director-level marketing, sales, and business development positions for Lifetouch, a $1 billion company. I led six direct reports, supported a field organization of 350 sales professionals, and managed programs, products, and incentives totaling $120 million. Lifetouch was acquired by Shutterfly in 2018. Key Accomplishments: • Directed cross-functional business team that developed and brought to market a revolutionary new technology achieving $150 million in… Show more I held progressive, director-level marketing, sales, and business development positions for Lifetouch, a $1 billion company. I led six direct reports, supported a field organization of 350 sales professionals, and managed programs, products, and incentives totaling $120 million. Lifetouch was acquired by Shutterfly in 2018. Key Accomplishments: • Directed cross-functional business team that developed and brought to market a revolutionary new technology achieving $150 million in sales. • Spearheaded the implementation of an enterprise customer satisfaction measurement tool that contributed to increasing account retention from 90% to 95%. • Designed strategy and marketing communications programs (branding, lead generation, advertising, sponsorships, events, digital marketing, social media) to advance the company's growth objectives. Show less



Turnberry Solutions

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Partner | B2B Marketing Practice Lead

  • 2001 - 2011

  Greater Minneapolis-St. Paul Area In this role, I launched a 15-person boutique consulting firm while serving as B2B marketing practice lead responsible for business development and relationship management of key accounts. ThreeBridge acquired M Squared Group in 2018. Key Accomplishments: • Orchestrated a growth strategy that propelled the company from a startup organization to generating $3 million in annual revenue. • Improved business outcomes for clients including Ecolab, United Healthcare, Cargill, Seagate… Show more In this role, I launched a 15-person boutique consulting firm while serving as B2B marketing practice lead responsible for business development and relationship management of key accounts. ThreeBridge acquired M Squared Group in 2018. Key Accomplishments: • Orchestrated a growth strategy that propelled the company from a startup organization to generating $3 million in annual revenue. • Improved business outcomes for clients including Ecolab, United Healthcare, Cargill, Seagate, Tennant, and C.H. Robinson. Show less