Chief Development Officer

• Oct 2016 - Present

Vice President of Sales and Business Development

• Feb 2013 - Oct 2015

• Personally responsible for NAHB's largest sponsorship accounts...including proposal development, sales efforts, activation, and renewal.• Focus on new business development, fundraising, and sales of products and services to drive new revenue streams for the association.• Oversee monetization of existing and new digital properties, including product development, sales management, training, and trafficking.• Responsible for the overall budget, functional management, coordination, and leadership of all sponsorships, advertising, digital media, and sales activities.• Motivate a team of results oriented sales account managers to meet aggressive annual performance targets within approved budgets without sacrificing customer satisfaction. • Oversee financial staff, affinity programs staff and program management. • Analyze and execute a comprehensive integrated annual sponsorship and advertising sales campaign to increase NAHB revenue.

Vice President, Sponsorship and Advertising Sales

• Nov 2002 - Feb 2013

• Increased NAHB non-dues revenue/sales from $780,000 in 2002 to more than $4.9 million in 2013.• Responsible for all development, marketing, solicitation, and sales efforts.• Manages the annual sales objectives and institute sales training for all of the sales account managers.• Establishes compensation plans for sales account managers including salary structures, commission plans, sales contests and bonus plans.• Works with sales staff to prepare and present sponsorship proposals to potential partners.• Collaborates with sales account managers and affinity staff to identify and analyze potential sponsors, advertisers, affinity vendors and business partners.• Leads and motivates team of creative, results-oriented sales managers to meet aggressive annual performance targets within approved budgets without sacrificing customer satisfaction.

Staff Vice President, Conventions and Meetings

• Jan 2001 - Nov 2002

• Management and oversight of convention/event operations and marketing efforts.• Work with the Convention and Meetings Senior Staff Vice President to analyze the ROI for tradeshows and events in order to make recommendations on future opportunities.• Assist the Senior Staff Vice President on a variety of committee related projects for the and Spring and Fall Board of Directors Meetings.• Provide leadership, guidance and support to the Assistant Director of Marketing on annual departmental objectives.• Accountable for the branding, marketing and attendance promotion programs for tradeshows and events.• Provide guidance and assistance to the Assistant Staff Vice President of Operations on registration, housing and operations.

Managing Staff Vice President, Marketing and Operations

• Mar 1997 - Jan 2001

Responsible for all convention marketing and event operations. Oversee vendor contracts and relationships (security, shuttle busses, registration, photographer, florist, etc.); Senior Director of Housing (hotel negotiations and contract review for all events); office and event operations at the Show site.

Director of Marketing and Operations

• May 1989 - Mar 1997