Lance Wawer
Senior Digital Marketing Director at Rush49- Claim this Profile
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Bio
Paul Vazquez, M.A.
Lance is, without a doubt, the hardest working individual that I have ever known, always performing above and beyond the call of duty. His intelligence, insight, and experience, were absolutely essential to ensure the success of both the Taxonomy team and broader Product Operations team at YP. His unparalleled professionalism, work ethic, and tenacity assured that any project he was responsible for was as good as done - quickly and effectively. Lance was an asset that we at YP Product Operations relied upon every single day to take charge of our most important projects. He will be an invaluable asset for any organization that chooses to make use of his proven talent. Lance Wawer has earned my highest recommendation.
Paul Vazquez, M.A.
Lance is, without a doubt, the hardest working individual that I have ever known, always performing above and beyond the call of duty. His intelligence, insight, and experience, were absolutely essential to ensure the success of both the Taxonomy team and broader Product Operations team at YP. His unparalleled professionalism, work ethic, and tenacity assured that any project he was responsible for was as good as done - quickly and effectively. Lance was an asset that we at YP Product Operations relied upon every single day to take charge of our most important projects. He will be an invaluable asset for any organization that chooses to make use of his proven talent. Lance Wawer has earned my highest recommendation.
Paul Vazquez, M.A.
Lance is, without a doubt, the hardest working individual that I have ever known, always performing above and beyond the call of duty. His intelligence, insight, and experience, were absolutely essential to ensure the success of both the Taxonomy team and broader Product Operations team at YP. His unparalleled professionalism, work ethic, and tenacity assured that any project he was responsible for was as good as done - quickly and effectively. Lance was an asset that we at YP Product Operations relied upon every single day to take charge of our most important projects. He will be an invaluable asset for any organization that chooses to make use of his proven talent. Lance Wawer has earned my highest recommendation.
Paul Vazquez, M.A.
Lance is, without a doubt, the hardest working individual that I have ever known, always performing above and beyond the call of duty. His intelligence, insight, and experience, were absolutely essential to ensure the success of both the Taxonomy team and broader Product Operations team at YP. His unparalleled professionalism, work ethic, and tenacity assured that any project he was responsible for was as good as done - quickly and effectively. Lance was an asset that we at YP Product Operations relied upon every single day to take charge of our most important projects. He will be an invaluable asset for any organization that chooses to make use of his proven talent. Lance Wawer has earned my highest recommendation.
Experience
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Rush49
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United States
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Entertainment Providers
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1 - 100 Employee
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Senior Digital Marketing Director
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Sep 2018 - Present
Responsible for all marketing efforts, including SEM, SEO, Social, Affiliate Marketing, Remarketing, Network, Programmatic, OOH, Email, and PR. Also responsible for internal product development and business development. Responsible for all marketing efforts, including SEM, SEO, Social, Affiliate Marketing, Remarketing, Network, Programmatic, OOH, Email, and PR. Also responsible for internal product development and business development.
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YP, The Real Yellow Pages®
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United States
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Advertising Services
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700 & Above Employee
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SEM Taxonomist
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Mar 2015 - Oct 2017
Develop Taxonomy for businesses contracting YP.com's Search products. Build and optimize paid search campaigns for entire business categories. Develop Taxonomy for businesses contracting YP.com's Search products. Build and optimize paid search campaigns for entire business categories.
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Consultant
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Sep 2006 - Feb 2015
Consult companies on Marketing strategies, web content, marketing materials, Brand positioning and SEO/SEM opportunities.Manage Online advertising campaigns.Served as Media Director for Fidelity Assets (Real Estate industry Search marketing company) and Lead Alchemy (Local Search specialists).Served as Communications Director for JetSpring (Provider of Live Chat solutions for the Higher Education Sector).Clients include Maloney Vision (Lasik), The Scooter Store (Senior Mobility), CPC Media (Contact Centers), Caresoul Media (Advertising Agency), Evado Solutions (Enterprise CRM).
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Interactive Media Director
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Aug 2004 - Aug 2006
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Online Marketing Director
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Apr 2003 - Apr 2004
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Consultant
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Sep 2001 - Mar 2003
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Carat
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United Kingdom
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Advertising Services
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700 & Above Employee
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Director of Interactive Media
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1998 - Sep 2001
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Business Development Manager & Director of Interactive Media
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Apr 1994 - 1998
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TV Guide
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United States
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Entertainment
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100 - 200 Employee
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Account Executive & Traffic Manager
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1990 - Mar 1994
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Education
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1987 - 1991
University of California, Los Angeles
English -
1986 - 1986
United States Air Force Academy
Astrospace Engineering
Community
