Alyse Weaver
Supervisor, SEM/Emerging Media at CMI Media Group- Claim this Profile
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Bio
Jessica Howard
Alyse is one of the best people I have ever worked with! She is extremely diligent, hard-working and professional- and she's also a lot of fun. Alyse has a great set of digital marketing skills, making her the perfect candidate for a digital marketing role. She is always looking for new ways to improve and deliver campaigns and offers strategic, professional marketing guidance and support. Alyse is a great writer and can deliver strong content pieces across a variety of digital platforms. Above all, Alyse has great energy, she is really personable and kind and such a pleasure to work with.
Jessica Howard
Alyse is one of the best people I have ever worked with! She is extremely diligent, hard-working and professional- and she's also a lot of fun. Alyse has a great set of digital marketing skills, making her the perfect candidate for a digital marketing role. She is always looking for new ways to improve and deliver campaigns and offers strategic, professional marketing guidance and support. Alyse is a great writer and can deliver strong content pieces across a variety of digital platforms. Above all, Alyse has great energy, she is really personable and kind and such a pleasure to work with.
Jessica Howard
Alyse is one of the best people I have ever worked with! She is extremely diligent, hard-working and professional- and she's also a lot of fun. Alyse has a great set of digital marketing skills, making her the perfect candidate for a digital marketing role. She is always looking for new ways to improve and deliver campaigns and offers strategic, professional marketing guidance and support. Alyse is a great writer and can deliver strong content pieces across a variety of digital platforms. Above all, Alyse has great energy, she is really personable and kind and such a pleasure to work with.
Jessica Howard
Alyse is one of the best people I have ever worked with! She is extremely diligent, hard-working and professional- and she's also a lot of fun. Alyse has a great set of digital marketing skills, making her the perfect candidate for a digital marketing role. She is always looking for new ways to improve and deliver campaigns and offers strategic, professional marketing guidance and support. Alyse is a great writer and can deliver strong content pieces across a variety of digital platforms. Above all, Alyse has great energy, she is really personable and kind and such a pleasure to work with.
Credentials
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Microsoft Advertising Search Certification
MicrosoftApr, 2022- Nov, 2024 -
Adobe Media Optimizer
Pearson VUEDec, 2016- Nov, 2024 -
Adobe Media Optimizer Business Practitioner
AdobeDec, 2016- Nov, 2024 -
Google Ads Search Certification
SkillshopNov, 2022- Nov, 2024 -
Google Ads
Google AdsAug, 2020- Nov, 2024 -
Microsoft Advertising Certified Professional
MicrosoftAug, 2021- Nov, 2024 -
Email Marketing Certified
HubSpotMay, 2020- Nov, 2024 -
Google Display Ads
Google AdsAug, 2020- Nov, 2024 -
Display Advertising Certification
GoogleDec, 2017- Nov, 2024 -
Google Adwords Certification
GoogleDec, 2016- Nov, 2024 -
Search Advertising Certification
GoogleDec, 2016- Nov, 2024
Experience
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CMI Media Group
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United States
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Advertising Services
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700 & Above Employee
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Supervisor, SEM/Emerging Media
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Apr 2022 - Present
• Oversee the development and management of SEM, YouTube, and Display channels • Collaborate with department leads to create cohesive omnichannel strategy• Manage projects and workflows of direct reports to achieve client deliverables• Analyze data to determine performance goals and make optimization recommendations• Training new hires within the department and goal management of direct reports
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Senior Analyst SEM/Emerging Media
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Aug 2020 - Apr 2022
• SEM account management of 16 brands across 3 clients implementing strategic optimizations• Managing programmatic display advertising leveraging both mass and list targeting• Deliver reporting and campaign performance analysis to client teams
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Carpenter Technology Corporation
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United States
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Manufacturing
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700 & Above Employee
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Digital Marketing Manager
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Jan 2020 - Jun 2020
• Inbound digital strategy, including email & social media management • Reputation management and brand listening • CMS management designing user flows for marketing automation • Inbound digital strategy, including email & social media management • Reputation management and brand listening • CMS management designing user flows for marketing automation
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Airgas
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United States
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Chemical Manufacturing
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700 & Above Employee
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Senior Digital Specialist
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Oct 2018 - Dec 2019
• SEM account management focused on Google, Bing. Created a dedicated remarketing strategy, as well as PLA and Display advertising• Digital advertising management for Facebook, LinkedIn• SEO organic best practices and paid search programs for Google, Bing• Market trend analysis and digital performance reporting
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Women's Business Resource Group - Lead
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Mar 2017 - Dec 2019
• Launched Airgas’ first Business Resource Group for women employees’ targeting professional advancement• Collaborated with Corporate HR and senior business leaders for program structure, strategy, and approval• Assembled a committee for event & budget planning and initiative development• Plan and host quarterly events that align with organizational mission of improving retention, networking, community involvement, and business initiatives with gender balance• Developed action plan to transition local chapters into active network aligning with nationwide efforts Show less
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Digital Marketing Strategist
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Jun 2016 - Oct 2018
• Develop strategic plan for remarketing efforts, execute and optimize accordingly• Build complete paid search campaigns including research, refinement, prep, and launch• Analyze search performance post launch to track online and offline impact • Implement optimization tactics to achieve optimal performance• Increase digital adoption via onsite conversions and engagement• Research areas of opportunity and leverage appropriate audience and location targeting
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Drexel University
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United States
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Higher Education
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700 & Above Employee
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Recruitment Manager
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Sep 2012 - Jun 2016
• Recruitment for Drexel events, tours, and daily visits • Outreach to prospective students and families • Coordinating and scheduling visits for prospective students • Collaborating with our Drexel Admissions departments for common goals • Understanding prospective students academic and collegiate needs • Summarizing data sets in Excel • Increasing awareness for Drexel Admissions events • Recruitment for Drexel events, tours, and daily visits • Outreach to prospective students and families • Coordinating and scheduling visits for prospective students • Collaborating with our Drexel Admissions departments for common goals • Understanding prospective students academic and collegiate needs • Summarizing data sets in Excel • Increasing awareness for Drexel Admissions events
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SapientRazorfish
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United States
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Business Consulting and Services
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500 - 600 Employee
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PPC Associate (Co-Op Position)
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Mar 2015 - Sep 2015
• Write ad copy, sitelinks, extensions for consumer marketing brands • Monitor campaigns using Google/Bing editors, User Interface, and Marin software • Optimize campaigns using negative keyword audits • Conduct destination URL audits for increased user experience • Protect brand goals with efficient ad placement and association • Write ad copy, sitelinks, extensions for consumer marketing brands • Monitor campaigns using Google/Bing editors, User Interface, and Marin software • Optimize campaigns using negative keyword audits • Conduct destination URL audits for increased user experience • Protect brand goals with efficient ad placement and association
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Comcast Business
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United States
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Telecommunications
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700 & Above Employee
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Deployment Co-op
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Mar 2014 - Sep 2014
• Deployment of new care tools into field • Record and analyze end user feedback • Design and publish job aids • Create marketing prints to promote newest programs • Assist training departments with new care tools • Write storyboard and scripts for training videos • Deployment of new care tools into field • Record and analyze end user feedback • Design and publish job aids • Create marketing prints to promote newest programs • Assist training departments with new care tools • Write storyboard and scripts for training videos
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Gamma Sigma Sigma National Service Sorority, Inc.
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Public Relations Representative
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Oct 2013 - Sep 2014
• Create, manage, and maintain Zeta Chapter social media accounts • Create awareness and promotional material and fundraisers • Develop inter-chapter and alumni connections and outreach • Training and managing a PR and outreach committee • Create, manage, and maintain Zeta Chapter social media accounts • Create awareness and promotional material and fundraisers • Develop inter-chapter and alumni connections and outreach • Training and managing a PR and outreach committee
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Bumper Specialties, Inc.
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United States
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Wholesale
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1 - 100 Employee
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SEO Associate (Co-Op Position)
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Mar 2013 - Sep 2013
• Maintained web relations and 47 different social media • Wrote and published pieces online, blogged via Wordpress, Blogger/Blogspot, Tumblr • Processed data analysis via Google Analytics, Microsoft AdCenter, Facebook Insights, and Youtube Analytics • Monitored and optimized Google Ads campaigns • Increased organic reach • Improved organic search rank • Researched new markets and sales leads • Recorded web sales • Maintained web relations and 47 different social media • Wrote and published pieces online, blogged via Wordpress, Blogger/Blogspot, Tumblr • Processed data analysis via Google Analytics, Microsoft AdCenter, Facebook Insights, and Youtube Analytics • Monitored and optimized Google Ads campaigns • Increased organic reach • Improved organic search rank • Researched new markets and sales leads • Recorded web sales
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Education
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2011 - 2016
Drexel University - LeBow College of Business
Bachelor of Science (BS), Business Marketing -
2011 - 2016
Drexel University
Bachelor of Science (BS), Corporate Public Relations
