Creative Director

• Jul 2023 - Present

Consultant

• Jan 2004 - Present

Providing my services to clients through dedicated service as a consultant. I find solutions for clients that are affordable, agile, and practical. I provide a variety of services including web design and development, UI/UX design, copy writing and content creation, digital and print design, photo retouching, HTML email campaigns, PPC and SEO, social media marketing, and general IT support. • Designed user experiences (UX) for "Digital Lounge," Sprint's first app/online content store and launch assets for over 30 different mobile devices for Sprint/Nextel. • Utilized A/B testing, Lucky Orange, and other user testing/research tools to enhance UX and website performance. • Recovered and repaired a compromised WordPress website for a major insurance company, ensuring no data compromise or downtime. • Established CRM marketing campaigns and automation for clients using Salesforce and Salesforce Marketing Cloud. • Redesigned and developed Hallmark's fully responsive, "mobile first" ecommerce site and user interface (UI)/UX for Hallmark.com brand managers, improving workflow and user satisfaction. • Monitored analytics to gauge marketing campaign effectiveness and create videos, motion graphics, and assets for a renewable resources campaign that increased client's organic traffic by 63%. • Designed and built a new website for Kansas.gov, increasing national portal ranking from 43rd to 7th in the nation, and growing Kansas' e-file registration by 22%. Show less

Senior Frontend Developer

• Oct 2022 - Nov 2022

• Spearhead front-end development initiatives for WordPress .Com site and landing pages using HTML, CSS, JavaScript, and WordPress expertise.• Design all user experiences (UX) with Figma, ensuring optimal usability and satisfaction.• Manage brand imagery, in-house photography, and video production, serving as a photographer, editor, and art director.• Direct, write, and edit all videos for .Com website and social media platforms.• Perform a successful company-wide rebranding and optimize campaign performance through Google analytics. Show less

Senior WordPress Developer

• Aug 2022 - Oct 2022

• Spearhead front-end development initiatives for WordPress .Com site and landing pages using HTML, CSS, JavaScript, and WordPress expertise.• Design all user experiences (UX) with Figma, ensuring optimal usability and satisfaction.• Manage brand imagery, in-house photography, and video production, serving as a photographer, editor, and art director.• Direct, write, and edit all videos for .Com website and social media platforms.• Perform a successful company-wide rebranding and optimize campaign performance through Google analytics. Show less

User Experience Designer

• Oct 2021 - Aug 2022

• Concept and design experiences for our partners so that their users can better engage and have a superior experience with their brand• Worked with clients like T-Mobile, United Rentals, Intel, Nabisco, Zyrtec, and Allegra• Designed the UX for fully realized visual concepts for websites, landing pages, emails, and native mobile apps such as the T-Mobile native mobile app redesign• Ensure accessibility for all users including thought towards screen readers, text browsers, and industry contrast standards• Utilize tools such as Adobe Photoshop and XD, Figma, Zeplin, InVision, Miro, Sketch, and Adobe After Effects Show less

Kansas City Lead - DEI (Diversity, Equity, and Inclusion)

• Jul 2021 - Aug 2022

• Act as an assistant to the regional chair, overseeing DEI activations in the Kansas City offices• Be a point of contact for the employee volunteer ERGs/Fearless Champions• Encourage employee handraising and generally spreading the word of the work that VMLY&R is doing in the DEI space

Board Member: DEI (Diversity, Equity, and Inclusion) Neuro Diversity

• May 2019 - Aug 2022

• Create campaigns to increase visibility of neuro diverse employees• Develop new guidelines in interviewing neuro diverse talent• Bring in culturally significant guest speakers for a variety of events• Curate tools, methods, and resources for neuro diverse employees

Team Member - DEI (Diversity, Equity and Inclusion)

• May 2019 - Jul 2021

• Create campaigns to increase visibility of BIPOC, African Americans, Women, and Disabled/Divergent workers and highlight their challenges and gifts they bring• Produce assets to share out for events, podcasts, etc• Develop new strategies to foster inclusion globally at VMLY&R

Art Director

• May 2019 - Oct 2021

I strive to bring awareness and engagement to the Hill’s pet food brand through digital channels. • Designed and developed HTML emails for CRM campaigns using Litmus and Salesforce Marketing Cloud (SFMC). • Utilized SFMC for CRM management and data collection, growing email engagement by 20% within the first 3 months. • Created landing pages for data collection using Webflow, InVision, and SFMC, and implemented marketing automation and funnels using SFMC. • Introduced higher standards of accessibility and WCAG standards. • Grew results for NBC/Hill's Pet "Clear the Shelter" event, increasing pet adoptions and data capture. Show less

Senior Frontend Developer

• Jun 2017 - Apr 2018

• Design of original themes for WordPress Projects • Utilized Salesforce for CRM management and job tracking • Ongoing management of client sites via updates, marketing campaigns, landing pages, and monitoring analytics • Development of custom WordPress plugins and functions • Creation of security standards for all websites • Recovery and repair of compromised sites • Introduced and oversaw Agile methodology • Lead marketing and sales campaigns for clients • Meeting with customers for sales, training, and follow-up • Technology leveraged includes HTML, CSS, JavaScript, WordPress, TeamSite, Figma, Sketch, Litmus, and the Adobe Creative Suite Show less

Legacy Web Developer

• Jan 2016 - Feb 2017

• Managed and maintained 30-40 WordPress websites, ensuring smooth operations and high-quality user experience. • Improved website functionality and user engagement by developing and customizing WordPress plugins to meet specific site requirements. • Ensured data integrity and protection against cyber threats by implementing security standards for all websites. • Optimized website performance and user engagement through A/B testing and research tools such as Lucky Orange. • Minimized downtime by successfully recovering and repairing compromised sites. • Utilized various technologies including HTML, CSS, JavaScript, WordPress, TeamSite, Figma, Sketch, Trello, • Litmus, and Adobe Creative Suite to deliver high-quality results. Show less

Promoter/Director/Producer

• Mar 2008 - Apr 2016

Running and managing monthly screenings of the Rocky Horror Picture Show at the Screenland Crossroads theater in Kansas City, MO. I manage all areas of marketing and social engagement, as well as running the actual production of the show itself. This includes creating videos for play, marketing materials, cast management, staffing cast and crew and working with the theater directly. Fishnets and Floorshows is a regularly sold out show every month, continuing to be a wildly successful show for the nearly 5 years I have been doing it. Show less

Creative Director

• Jan 2015 - Dec 2015

• Grew lead generation by 37% via html email marketing campaigns • Created college recruitment programs for sales team members • Developed training material for agents and in-house staff • Worked directly with partners to ensure proper branding • Grew lead generation by 37% via html email marketing campaigns • Created college recruitment programs for sales team members • Developed training material for agents and in-house staff • Worked directly with partners to ensure proper branding

Design Analyst

• Dec 2013 - Aug 2014

• Responsive/mobile-first redesign and build of Hallmark.com • Creation of website digital graphic assets • Design and build of back-end interface for Hallmark.com • Development of templates and processes for TeamSite • Responsive/mobile-first redesign and build of Hallmark.com • Creation of website digital graphic assets • Design and build of back-end interface for Hallmark.com • Development of templates and processes for TeamSite

Writer

• Mar 2011 - Jan 2013

I am a staff writer, covering news from across the spectrum of the horror world. I am a staff writer, covering news from across the spectrum of the horror world.

Web and Graphic Designer

• Feb 2010 - Jul 2011

• Designed and built Kansas state organization websites • Utilized user testing/research tools like A/B testing and Lucky Orange to optimize UX and website performance. • Managed multiple SharePoint driven sites • Developed best practices for accessibility standards • Redesigned and built Kansas.gov website utilizing WordPress • Increased Kansas.gov's national portal ranking from 43rd to 7th in the nation and grew e-file registration by 22% by designing and building a new website. • Designed and built Kansas state organization websites • Utilized user testing/research tools like A/B testing and Lucky Orange to optimize UX and website performance. • Managed multiple SharePoint driven sites • Developed best practices for accessibility standards • Redesigned and built Kansas.gov website utilizing WordPress • Increased Kansas.gov's national portal ranking from 43rd to 7th in the nation and grew e-file registration by 22% by designing and building a new website.