Experience

PULSE, a Discover company

• United States
• Financial Services
• 200 - 300 Employee

• Product Owner

  • Sep 2019 - Present



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Product Manager, Web & App

  • Dec 2016 - Sep 2019

  Drive the VoC optimization efforts across Hilton’s website, mobile website, and appWork in a Scrum environment and Jira software to deliver and optimize customer feedback productsPerform black box testing against multiple browsers based on customer feedbackPerform end-to-end testing to ensure VoC scenarios meet overall business requirements.Collaborate with business stakeholders to execute exploratory testing Provide weekly/monthly reporting on customer feedback and trendsAnalyze customer data daily in Adobe Analytics and Usabilla to help inform VoC strategyConduct and present competitive and market analysis that supports strategic decision makingBrainstorm future product innovations and iterationsUse Adobe Analytics and customer feedback to discover customer trendsDevelop and maintain features from prioritized epics in collaboration with product owners and solutions architectsLeverage customer feedback that optimize and drive the success of digital productsUse Adobe Analytics and customer feedback to discover customer trendsAnalyze different angles of customer feedback to connect the dots to translate into product ideasReview and Investigate customer feedback to better understand user needs and frustrationsOrganize data findings into actionable conclusions and recommendationsManage ongoing implementation and maintenance needs of the voice of customer toolEvaluate opportunities and threats from current and future competitors, partners, and technologies Show less

• Communication Specialist

  • Feb 2016 - Dec 2016

  Maintain site standards for user-facing support communications between internal teams.Optimize targeted digital assets for search engine visibility and ranking (SEO).Find and address website problems, including broken links, errors, and formatting inconsistencies.Collaborate with marketing project managers to plan localization projects.Curate content for web development and ensure success throughout every phase of localization lifestyle.Identify external links through competitive site analysis and work with SEO resources to build link popularity.Develop and maintain linguistic style guides, translation memories, and terminology databases.Conduct Linguistic QA tasks, monitor and resolve linguistic bugs as necessary. Show less



The Dallas Morning News

• United States
• Newspaper Publishing
• 700 & Above Employee

• Manager, Client Services

  • Jan 2013 - Sep 2015

  Served as a 508 Digital account manager for high dollar accounts, and small to medium sized businesses. Executed and analyzed strategic digital media campaigns for these accounts. Coordinated and managed the on-boarding process for all my clients'​ digital media campaigns. Created monthly status reports and conducted monthly meetings with all my clients in order to discuss return on investment and campaign tracking. Analyzed each of my clients' digital media campaigns on a weekly basis, and would improve and alter a media campaign in order to maximize the success of the campaign. Show less



Honda Financial Services

• Dallas/Fort Worth Area

• Customer Marketing Representative

  • Sep 2012 - Jan 2013

  Assisted customers with leasing contracts and lease-end options Made outbound calls to customers about lease-end options Marketed national leasing specials to customers Assisted customers with leasing contracts and lease-end options Made outbound calls to customers about lease-end options Marketed national leasing specials to customers



Estilo Boutique

• Austin, Texas Area

• National Media Relations Intern

  • Jan 2012 - May 2012

  Created media kits for national bloggers before South By Southwest Created Media Budget and Media Plan for Fall 2012- Spring 2013 Maintained client relationships Wrote press releases to national and local media, resulting in a feature story in Jones Magazine- New York Updated company blog on current events in the fashion industry, including New York Fashion Week Fall 2012 Created media kits for national bloggers before South By Southwest Created Media Budget and Media Plan for Fall 2012- Spring 2013 Maintained client relationships Wrote press releases to national and local media, resulting in a feature story in Jones Magazine- New York Updated company blog on current events in the fashion industry, including New York Fashion Week Fall 2012



Bows + Arrows Clothing Boutique

• Product Development Intern

  • Jun 2011 - Aug 2011

  Managed Facebook, Twitter, and Blog when new product arrived and during Summer events Managed website, E-Commerce, & in-store inventory Assisted in fashion buying for Spring/Summer 2012 Gained first-hand knowledge in store management, fashion buying, and product development Managed Facebook, Twitter, and Blog when new product arrived and during Summer events Managed website, E-Commerce, & in-store inventory Assisted in fashion buying for Spring/Summer 2012 Gained first-hand knowledge in store management, fashion buying, and product development



Beth Elis Bridal/ Silk Cloth and Sashes Ready to Wear

• Production Intern

  • Jun 2010 - Aug 2010

  Assisted in Wardrobe styling for 48 Hour Film Project ("The Fix") Organized and Execute Trunk Show; - Assist in Product Development Designed/created garments to pitch Assisted in Wardrobe styling for 48 Hour Film Project ("The Fix") Organized and Execute Trunk Show; - Assist in Product Development Designed/created garments to pitch



University of Texas at Austin Law School

• Austin, Texas Area

• Student Assistant

  • Jan 2010 - May 2010

  Complete financial Vouchers Completed financial occasion forms Create Tax Letters Complete financial Vouchers Completed financial occasion forms Create Tax Letters