Experience

IVRHA (International Virtual Reality and Healthcare Association)

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Chief Marketing Officer

  • ‏مارس 2020 - - الحالي



The Social Media Monthly/Cool Blue Media

• Vice President, Marketing & Managing Editor, VR Voice

  • ‏مارس 2016 - - الحالي

  * Developing new media property, VR Voice to support the virtual reality community. The site will be focusing on the advancements in virtual and augmented reality as an avenue to help the community advance the technology and the marketplace. Our audience will be reaching all levels of the virtual reality supply chain, including hardware manufacturers, software developers, educators, content providers, content developers and end-buyers of VR technology.* Performed competitive analysis for Smync Twitter Share Tool and made recommendations to improve content before rollout of product.



TA Direct

• President

  • ‏يونيو 2015 - ‏فبراير 2016

  Marketing and Business Consultant Marketing and Business Consultant



Advertising Specialty Institute

• United States
• Advertising Services
• 500 - 600 Employee

• Vice President, Marketing

  • ‏نوفمبر 2008 - ‏مايو 2015

  * Marketing executive responsible for marketing campaigns developed that supported all membership, event, supplier advertising and distributor subscription sales. Marketing staff comprised 30+ marketers included Creative Design, Copywriting, Supplier and Distributor Marketing and Database Marketing teams. Marketing communications generated included, email, direct mail, website, SEM, TV, print, and annual media kit. * Served as a marketing consultant for suppliers members, analyzing their print, catalog, email and online promotions.* Headed the Marketing Advisory Board for ASI.



Rovi Corporation (now TiVo)

• United States
• Software Development
• 400 - 500 Employee

• Executive Marketing Director

  • ‏أبريل 1997 - ‏مايو 2008

  TV Guide Executive Marketing Director – Acquisitions and New Business Development (3/02 to 5/08)TV Guide Marketing Director - Renewals and Billing (1997 to 2002)· Full responsibility for $56M direct marketing budget encompassing direct mail, inserts, online, print, alt media, agency, donor gift, partnerships, television and search engine marketing programs. Responsible for pricing, creative, premium and audience development. Directed new business activities that generated over 1.6M net subscriptions and over $44M in net revenue in 2007.



Bloomberg News

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Marketing Consultant

  • 2008 - 2008



WarnerMedia

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Marketing Manager

  • ‏يوليو 1986 - ‏مارس 1997

  MONEY Magazine - Sr. Marketing Manager - Renewals, Telemarketing and Donor Gift (1991 - 1996)MONEY Magazine Marketing Manager - Billing and Television (1989 - 1991)MONEY Magazine Circulation Finance Manager (1987 - 1989)Magazine Group Financial Analyst (1986 - 1987) · Full responsibility for $5M direct marketing budget encompassing direct mail and telemarketing initiatives. Managed pricing, promotion, premium development and testing. Developed and implemented market analysis systems to segment customer base into demographic categories with distinct buying patterns. Generated $24M in net revenue in 1996.



Coca-Cola Bottling Company of NY

• Financial Analyst

  • ‏يوليو 1984 - ‏مايو 1986

  Analyzed sales and expenses for multiple lines of business. Tracked product inventory. Helped develop monthly business update for upper management. Analyzed sales and expenses for multiple lines of business. Tracked product inventory. Helped develop monthly business update for upper management.