Experience

Aurora Cultural Centre

• Canada
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Communications Manager

  • Jan 2010 - Present

  Innovative communications leadership for a thriving multi-disciplinary arts organization;• Manage strategic communications, research, community and sponsor engagement• Lead the creation, oversight and delivery of popular performing arts and family programming• Develop and expand portfolio of performing arts programs • Founding artistic director of popular music series and family programming; 58% of houses completely sold out in 2017-18 season• Source artist talent, work with management, including contract negotiations • Strategic program development to create multiple audiences, including adult, family and children’s music, and theatre for young audiences• Budget creation and management• Grant writing for arts programming and summer arts staffing• Developed four-year strategic plan• Drive revenue through sponsor and donor programs• Deliver strategic marketing communications and media relations to position Centre as premier arts facility • Achieved “Best Theatre” (2016) in The Banner newspaper Community Choice Awards• Created innovative classical music series, including a “Meet the Stradivarius” event • Developed arts education program, including sourced artist/instructors • Created content marketing strategy to promote multi-disciplinary arts experiences across multiple channels• Lead community partnerships and outreach (Culture Days, Doors Open, Aurora Cultural Roundtable, York Region Arts Council) to amplify successful arts outreach beyond our bricks and mortar• Co-creator of “The Speakeasy” monthly radio show and newspaper column featuring guest interviews and local arts news

• Executive Director (Interim)

  • Apr 2017 - Jun 2017

  Worked with the Board of Directors to ensure stability and a seamless transition to a new Executive Director • Managed staff, banking and accounts, • Political liaison with Town of Aurora and • Responsible for day-to-day operations of the Centre• Prepared for audit and annual general meeting



Yellow Dog Music

• Associate Director

  • 2004 - 2006

  • Created comprehensive marketing communications strategies to increase enrollment and community awareness. • Strategized and delivered new youth programming initiatives• Created content and managed website • Created comprehensive marketing communications strategies to increase enrollment and community awareness. • Strategized and delivered new youth programming initiatives• Created content and managed website



Groundwood Books

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Manager

  • 1994 - 1997

  • Drove 42% increase in enrollment with comprehensive marketing communications strategies • Strategized and delivered new youth programming initiatives• Built and managed website • Drove 42% increase in enrollment with comprehensive marketing communications strategies • Strategized and delivered new youth programming initiatives• Built and managed website



Hornblower Books

• Office Manger, Sales Representative

  • 1991 - 1995

  • Opened Toronto office for Montreal-based sales agency• Successfully promoted small publishers to national retail chains • Opened Toronto office for Montreal-based sales agency• Successfully promoted small publishers to national retail chains



McClelland & Stewart

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Book Sales Representative - Toronto & Eastern Ontario

  • 1989 - 1991

  • Responsible for sales territory and author tour support • Book City “Sales Representative of the Year” • Responsible for sales territory and author tour support • Book City “Sales Representative of the Year”