Experience

Design Bridge and Partners

• United Kingdom
• Advertising Services
• 400 - 500 Employee

• Head of Strategy & Experience

  • Sep 2021 - Present

  Works with: Banco ABC Brasil, Lello, Bradesco, BV, Eletrolux, Banco Pan Joined Design Bridge and Partners team as partner | Sep 2021 - Present Responsible for implementing the Experience | Retail Design area, building services, point of view and narratives, processes and portfolio expansion. • Manage clients, internal processes, projects, design research and deliverables towards human-centered design and service approach. • Lead strategy, retail and creative teams. • Train team to build the culture and mindset of design, processes and methodologies on service design and innovation. Show less



Cartão Elo

• Brazil
• IT Services and IT Consulting
• 500 - 600 Employee

• Customer Experience Manager

  • Oct 2020 - Sep 2021

  Responsible for Human/ Design Research in order to unlock customer insights and design CX strategies for simple and memorable payments services. Responsible for Human/ Design Research in order to unlock customer insights and design CX strategies for simple and memorable payments services.



Independent Consultant

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Independent Consultant on Service Design & Innovation | Design Research | Brand & Product Strategy

  • Jan 2016 - Oct 2020

  Worked with: Superdigital - Santander/ Superunion, Ford USA/ Questtonó,Natulab/ Monq Branding, Volkswagen/ Fjord, What Design Can Do Based in São Paulo | BRAZIL Together with Superunion team | WPP | Fev 2020 - Out 2020 • Responsible for the Human Research and the CX Strategy of the next generation of a financial global platform, for Santander, Latin America market. • Designed the innovation approach on how to design a super app experience for financial services, Superdigital/ Santander. Together with Monq Branding team | Fev 2020 - Fev 2020  Designed the innovation approach to Natulab, pharmaceutical industry. Joined Questtonó's Global team | Oct 2017 - Jan 2018  Responsible for the Buenos Aires design research and local team, to identify and create features and experiences concepts for the next entry level future cars for Ford, to the Indian, Argentine and Brazilian markets. Joined What Design Can Do team | Sep 2017 - Dez 2017 Responsible for the Activation Session "Circular Brands and Design Leadership" and connecting sponsors in Brazil. Joined Fjord's SP team | May 2017 - Aug 2017 Responsible for Volkswagen users and non-users research, workshops, team leadership, service design strategies and experiences concepts to build the new customer journey for Volkswagen. BASED IN AMSTERDAM | Netherlands Creative Strategist Consultant | Jan 2016 - Apr 2017 • Contributed to connect sponsors in Brazil for What Design Can Do. • Held prototyping sessions for DeliteLabs Startup Program for refugees that arrived in the Netherlands. • Curated the Dutch Design Week 2016 for Questtonó’s media and client report. Show less



Chazz

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Design Lead | Service Design, Brand & Product Strategy

  • Feb 2018 - Dec 2019

  Worked with: GPA - Stix Fidelidade, EDP, Claro, Chazz Brand Joined Chazz Latam team | Fev 2018 - Dez 2019 Responsible for the experience strategy of Stix Fidelidade - GPA and Raia Drogasil joint venture (Apr 2019 – Jul 2019), managed and designed the project from the service concept to the strategy, CX and wireflows. Designed the EDP iMentors 2019 Program, from the innovation approach, concept, development and teams mentoring. Responsible for building Chazz Latam Brand and Offerings, the architecture project of the studio in Brazil and Peru. As a service designer, researcher and team leader, defined project scopes and proposals, from reframing the challenge and concept, until the MVP. Show less



Questtono

• Brazil
• Design Services
• 1 - 100 Employee

• Creative Strategist and Brand Manager

  • Oct 2012 - Jan 2016

  Worked with: Natura, ABInBev /Ambev, So.Si, Byrne, Fahrer. Questtonó is one of the most relevant innovation design studios in Latin America, with a global presence based in São Paulo and New York. Responsible for developing creative strategies, concept and brand building, leading design teams and creative processes. • Managed brand, product and service design projects towards human-centered design approach to innovation • Led Natura’s innovation projects • Developed design research for several design projects • Played crucial role on engaging key-people • Strengthened the company’s culture and new sales approach • Advised founders and leaders • Recruited talents and builded design teams Show less



Buriti

• São Paulo Area, Brazil

• Founder and Creative Director | Strategist

  • Apr 2005 - Oct 2012

  Worked with: Natura, Santander, Bayer Crop Science, C&A, Lab Mattar, Design com Z, Sesc. Buriti was my graphic design studio, born more than 10 years ago, after working for many studios/ agencies, my freelance service became a structured business, specialized in Branding, from concept, brand building to appearance. Together with Simone Mattar, we created a new product line for Natura, called Frutífera. From the concept to each detail of its illustrations, we inserted Natura's food products into the market. We also had the great opportunity to participate on the Brasil's Copa of 2014 Brand Design Contest. Show less



Havas

• Advertising Services
• 700 & Above Employee

• Creative Director

  • Oct 2011 - Apr 2012

  Worked with: Heinken, Sephora, Accor Hotels (Ibis) Sagaz, Citrovita, Valor Econômico Responsible for concept building, brand experience/activation, art work, pitch presentations and leading design teams. Focused on strategic thinking and disruptive brand experiences. • Developed brand experience concepts to launch Desperados Brand in Brazil • Created visual concepts for Heineken new product and packaging • Created Sephora's point of sales/ brand experience concept • Developed campaigns for Ibis and Citrovita • Brand built the face of a new service for Valor Econômico Show less



Ana Couto

• Brazil
• Advertising Services
• 1 - 100 Employee

• Design Manager

  • Feb 2010 - Oct 2011

  Worked with: Buscapé, P&G (Old Spice, OralB, Pantene, Gillete, Pampers), Itaú BBA, Arezzo Co., Shutz, AES Brasil. Responsible for developing and managing the creative process, from the concept to the project implementation and design team direction. Focused on branding, visual equities, packaging and point of sale projects. • Define project scopes • Develop and execute new methodologies for creative processes • Team training and creative leadership • Brand diagnosis • Strategic thinking and concept building • Retail design and brand activation • Brand’s visual universe P&G | Worked closely with the design /marketing teams in São Paulo and Panama for Latin America initiatives. Responsible for leading, managing and developing projects directly with the client. Show less



FutureBrand

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Design Manager for Nespresso/ Nestlé

  • May 2009 - Feb 2010

  Worked with: Nespresso, Grupo Boticário, Pão de Açúcar, Vinci, Brasil IT. NESPRESSO'S DESIGN MANAGER Responsible for leading Nespresso’s account, managing and developing graphic design projects/communication solutions for the Brazilian market. Working closely with Nespresso’s marketing team we implemented several communication design solutions for the Brazilian market. Focused on branding, packaging, point of sales communications and brand activation. • Strengthen the relationship with Nespresso by improving the entire working process. From better understanding the client needs to a higher quality design solution and agile performance • Implement new project management that addressed performance change • Design team direction PLENO/SENIOR DESIGNER Focused on branding, visual equities, packaging and pitch presentations • Brand diagnosis • Strategic thinking and concept building • Brand’s visual universe • Design team direction Show less



Lab Mattar

• • 2003 - 2004

  Worked with: Galeto's, Comedoria Sesc, Sesc Bertioga.

• • 2001 - 2003

  Worked with: Bienal de Design Gráfico, Brasil Faz Design Milão, Salton, Mille Foglie.