Experience

Sloane & Company

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate

  • Feb 2023 - Present



Joele Frank

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Executive

  • Sep 2021 - Feb 2023

  Draft press releases, scripts, communication plans and other targeted communications on crisis, M&A/integration, litigation, and activism situations Manage day-to-day activities to meet communication goals of 30+ clients across various industries Monitor media coverage on 30+ clients to build media lists and compile research to inform communication strategies and plans Draft press releases, scripts, communication plans and other targeted communications on crisis, M&A/integration, litigation, and activism situations Manage day-to-day activities to meet communication goals of 30+ clients across various industries Monitor media coverage on 30+ clients to build media lists and compile research to inform communication strategies and plans



pep, LLC.

• United States
• Advertising Services
• 200 - 300 Employee

• Account Executive

  • Apr 2021 - Aug 2021

  Managed marketing promotions from conception to completion for 30+ Arby’s franchises Analyzed processes and performance to identify best practices, benchmarks, and opportunities for optimization amongst Arby franchise and corporate Facilitated communication between franchise owners, Arby’s corporate, designers, and vendors to manage procurement, billing, and distribution Managed marketing promotions from conception to completion for 30+ Arby’s franchises Analyzed processes and performance to identify best practices, benchmarks, and opportunities for optimization amongst Arby franchise and corporate Facilitated communication between franchise owners, Arby’s corporate, designers, and vendors to manage procurement, billing, and distribution



Verizon

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Business Operations Analyst

  • Aug 2019 - Dec 2020

  Defined and documented the vendor onboarding process from new vendor exploration to project intake, reducing lead time by 50%Onboard 15+ employees to consumer marketplace insights departmentDeveloped checklist to track onboarding process of new team membersCreate and socialize onboarding resources and templates ex: new hire letters, team open positions, professional development and learning opportunities, vendor onboarding processesDraft articles to share consumer insights with Verizon campus of 5000+ employeesAdministered asset management to optimize operations of the research practice: log, organize, and assign 100+ briefs, reports, and video assets while adhering to deadlines, and brand specifications

• Consumer Insights Analyst

  • Jun 2018 - Aug 2019

  Monitored and assessed in-market weekly testing of 100+ TV spots with vendor partners to optimize advertising campaigns that foster brand recall above industry norm of 40%Collected and analyzed data to prepare comprehensive marketing recaps to inform holiday campaigns that generated 50% increase in wireless subscribersContributed to quarterly gains in advertising performance through weekly tracking of wireless and competitive creativeOptimized advertising campaigns for improvements in recall and breakthrough through testing of 100+ creativeSynthesize multiple data sources to uncover insights and then create concise and compelling stories to bring those insights to lifeData mined the customer verbatims to understand their pain points to improve advertising campaignsParticipate in the development of research plans and independently manage small to mid-sized research initiatives for wireless advertising campaigns



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• AdFellow

  • Mar 2018 - Apr 2018



Verizon

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• AdFellow - Public Relations

  • Jan 2018 - Mar 2018



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• AdFellow - Strategy

  • Nov 2017 - Jan 2018



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• AdFellow - Project Management

  • Sep 2017 - Nov 2017



Turner (Turner Broadcasting System, Inc)

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing Intern

  • Jun 2017 - Aug 2017

  Updated and maintained schedule of programming priorities across 10 Turner networks for Q3 and Q4 Track all affiliate social media marketing efforts to create detailed recaps used to present to the brands Measure and analyze results of 100+ affidavits from affiliate marketing promotions to ensure that contractual obligations were met Reviewed 50+ operational marketing processes to audit their accuracy and relevancy Curated social media copy for 8 Turner programs to increase brand awareness/viewership Managed audit of online key art aggregator to ensure adequate network branding across platforms Recorded viewership data of Turner programming from 2015 – 2017



The University of Georgia

• Higher Education
• 700 & Above Employee

• Resident Assistant

  • Aug 2015 - May 2017

  Responsible for ensuring the safety and well-being of 28-42 residents Communicate, uphold, and enforce housing and university policies to 960+ residents Create and advertise monthly programs with social, educational, personal development, and diversity objectives for 30 students with limited financial constraints Responsible for ensuring the safety and well-being of 28-42 residents Communicate, uphold, and enforce housing and university policies to 960+ residents Create and advertise monthly programs with social, educational, personal development, and diversity objectives for 30 students with limited financial constraints



Oli Strength LLC

• United States
• Wellness and Fitness Services

• Marketing Intern

  • Jan 2017 - Apr 2017

  Conduct consumer research through surveys and interviews Conduct community outreach through relationships with local gyms and trainers Write weekly blog posts for company website Conduct consumer research through surveys and interviews Conduct community outreach through relationships with local gyms and trainers Write weekly blog posts for company website



HW Creative Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Jan 2017 - Apr 2017



Borrowing Magnolia

• Bogart, GA

• Fashion Merchandising Intern

  • Sep 2016 - Jan 2017

  Style and dress 30-40 models for weekly in-house photo shoots Manage and track inventory of 700+ dresses Remeasure wedding gowns for exact matches to bride specifications Style and dress 30-40 models for weekly in-house photo shoots Manage and track inventory of 700+ dresses Remeasure wedding gowns for exact matches to bride specifications



University of Georgia Housing

• Athens, Georgia

• Desk Assistant

  • Jan 2015 - Jul 2015

  Served as liaison between University Housing and 900 residents Assisted Residence Hall Director, Graduate Residents, and Resident Assistants with keeping track of inventory of 1000+ keys Provided resources and information concerning University Housing policies and maintain communication with safety issues Lead tours for groups of 15-20 students resulting in a 100% student acceptance to the University of Georgia Served as liaison between University Housing and 900 residents Assisted Residence Hall Director, Graduate Residents, and Resident Assistants with keeping track of inventory of 1000+ keys Provided resources and information concerning University Housing policies and maintain communication with safety issues Lead tours for groups of 15-20 students resulting in a 100% student acceptance to the University of Georgia



Tate Student Center

• Athens, Georgia

• Business Office Assistant

  • Aug 2014 - Dec 2014

  Organized financial records, cash receipts, and other important documents Reconciled financial statements of over 600 student organizations with monthly status reports worth $500,000 Assisted Senior Accountants with the daily operations of the Tate Business office Organized financial records, cash receipts, and other important documents Reconciled financial statements of over 600 student organizations with monthly status reports worth $500,000 Assisted Senior Accountants with the daily operations of the Tate Business office