Experience

Apax

• Venture Capital and Private Equity Principals
• 200 - 300 Employee

• Principal

  • Dec 2021 - Present

  New York, New York, United States

• Vice President

  • Dec 2018 - Dec 2021

  Greater New York City Area David is a member of the Operational Excellence Team at Apax, leading efforts to transform the exposure of portfolio companies in Search Technologies including Search Engine Optimization (SEO). Specialist Competencies - E-Commerce platform optimization (Demandware/Salesforce Commerce Cloud, Oracle Commerce) - Platform migrations - Domain migrations - Online retail strategy - Online retail store optimization supporting Omni-Channel retailing - Online holiday sales… Show more David is a member of the Operational Excellence Team at Apax, leading efforts to transform the exposure of portfolio companies in Search Technologies including Search Engine Optimization (SEO). Specialist Competencies - E-Commerce platform optimization (Demandware/Salesforce Commerce Cloud, Oracle Commerce) - Platform migrations - Domain migrations - Online retail strategy - Online retail store optimization supporting Omni-Channel retailing - Online holiday sales strategy - Product lifecycle optimization - Go-To-Market strategy for product launches - Content Marketing & authority building - Self-service content optimization to reduce churn & call-in rates - Brand & Sponsorship program optimization - Content development strategy - SEO forecasting - Presenting & Public Speaking - Communicating SEO to senior leadership - SEO Education & skills development - SEO skills assessment for individuals & teams - Agency collaboration

• Operating Specialist (Search Technologies)

  • Nov 2015 - Dec 2021

  Greater New York City Area



FULLBEAUTY Brands

• United States
• Retail Apparel and Fashion
• 500 - 600 Employee

• Interim Vice President SEO

  • May 2016 - May 2017

  Greater New York City Area Responsible for Organic Search across our range of leading plus size clothing brands.



Technical SEO Advisor

• Technical SEO Advisor

  • Nov 2015 - Sep 2016

  San Francisco Bay Area David has a proven track record of delivering tangible ROI in enterprise SEO Programs. He has been the SEO lead in the most competitive Search verticals for the largest brands both in the US and previously in the UK.



Ayima

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• President

  • Jan 2015 - Oct 2015

  Greater New York City Area David is a technical SEO expert who now acts as President of Ayima, managing the US Headquarters in SoHo, NYC. He was responsible for setting up the office, developing the US presence and expanding the SEO team that continues to grow exponentially. Indeed, David secured the new flagship space to support the expansion. David has been responsible for successfully developing the existing client base in the US, securing a selection of Fortune 20 clients. His team of 12 highly technical SEO… Show more David is a technical SEO expert who now acts as President of Ayima, managing the US Headquarters in SoHo, NYC. He was responsible for setting up the office, developing the US presence and expanding the SEO team that continues to grow exponentially. Indeed, David secured the new flagship space to support the expansion. David has been responsible for successfully developing the existing client base in the US, securing a selection of Fortune 20 clients. His team of 12 highly technical SEO Consultants and Data Analysts work for household names in Publishing, Telco, Commodities Trading & Retail sectors. He was responsible for delivering transformational change in the SEO Program of one of the largest US Corporations and in so doing, delivering record revenues for the business in 2014. The client also overtook their 3 main competitors in Search visibility in their sector and today stand as the clear market leader. David was personally thanked by Executive leadership for his work, as well as the central role Ayima played in the successes. The SEO team, lead by David and internal SEO stakeholders, played a critical role in the successful re-platforming of the website onto Oracle Commerce (ATG & Endeca) in October 2014, the culmination of a 14 month project to expand the Omnichannel retailing capabilities of the business. The results were delivered as a result of a 2 year partnership with the 250+ strong Internet Sales organization. David implemented an Ayima Accredited SEO Training Program involving face-to-face training sessions at 10+ office locations across the US, attended by over 250 staff including Executive Directors and Senior Vice Presidents.

• Vice President Operations

  • Jan 2012 - Jan 2015

  Greater New York City Area David moved to the US in January 2012 to set up the New York office for Ayima. Single-handedly, he grew the office, recruited an expert team and won new business whilst also leading the largest agency accounts. He established Ayima as the leading vendor in the SEO space. Identifying the requirement to enhance awareness of the brand and their un-rivalled services, he positioned Ayima as experts in target verticals through the publishing of Industry Case Studies, including the… Show more David moved to the US in January 2012 to set up the New York office for Ayima. Single-handedly, he grew the office, recruited an expert team and won new business whilst also leading the largest agency accounts. He established Ayima as the leading vendor in the SEO space. Identifying the requirement to enhance awareness of the brand and their un-rivalled services, he positioned Ayima as experts in target verticals through the publishing of Industry Case Studies, including the Travel Industry Review, presenting findings at leading industry events. This lead directly to the acquisition of one of the most prestigious, 5 diamond star hotel properties in Las Vegas. In the agency market where SEO budgets are at best static or worst, cut YoY, David delivered exponential growth in agency revenue through expansions of scope within existing clients. Understanding the requirement of the largest and most complex enterprise businesses, he migrated the business model to efficiently staff against Full Time Employee (FTE) counts whilst maintaining paramount standards of SEO Consultancy Services and client communication.

• SEO Consultant

  • Jul 2010 - Sep 2012

  London, United Kingdom I currently head up Ayima's office in New York City whilst acting as lead SEO Consultant on US clients including a global educational publisher. As lead Consultant I am responsible for defining the SEO strategy for a portfolio of huge, high authority websites. The SEO strategy is delivered as one of many workstreams within larger projects. The management of these projects ensures developments are released on time and such that the Client and all members of the wider project group are aware of… Show more I currently head up Ayima's office in New York City whilst acting as lead SEO Consultant on US clients including a global educational publisher. As lead Consultant I am responsible for defining the SEO strategy for a portfolio of huge, high authority websites. The SEO strategy is delivered as one of many workstreams within larger projects. The management of these projects ensures developments are released on time and such that the Client and all members of the wider project group are aware of tasks, timings and responsibilities.



Nazareth Housing NYC

• SEO Consultant

  • Sep 2011 - Sep 2013

  Greater New York City Area



Touch Local

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• SEO Manager

  • Apr 2009 - Jul 2010

• SEO Engineer

  • Jul 2007 - Apr 2009