Experience

FOMO Perfumes

• United Arab Emirates
• Wholesale Import and Export
• 1 - 100 Employee

• Founder & CEO

  • Jan 2021 - Present

  FOMO Perfumes is a Dubai, UAE-based wholesale perfume distributor specializing in the import & export of branded perfumes. We are one of the fastest-growing perfume wholesalers in Dubai, extending our services to perfume retailers and businesses in the UAE and across the globe. FOMO Perfumes is a Dubai, UAE-based wholesale perfume distributor specializing in the import & export of branded perfumes. We are one of the fastest-growing perfume wholesalers in Dubai, extending our services to perfume retailers and businesses in the UAE and across the globe.



TGP International | Creating World-class F&B and Retail Brands

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Sales & Marketing Manager

  • Aug 2018 - Nov 2020

  - Managing the marketing, social media, and PR of two exciting F&B concepts currently: The Sportsman’s Arms (Abu Dhabi), Dominique Ansel Bakery (London)- Brainstorming and working with colleagues to ensure the client’s requirements and marketing briefs are managed and delivered- Managing both long-term as well as day-to-day requirements of the clients - Running social media campaigns, which includes planning, writing content and creating graphics – content calendar and paid campaigns- Managing influencer marketing by reaching out to influencers directly and coordinated via agency - Handling marketing budgets, and managing campaign costs - Preparing status reports on a weekly and monthly basis for reporting- Monitoring effectiveness of campaigns and projects- Driving email marketing for all sites using Mailchimp (Content, Design, Scheduling)- Managing and updating brand websites via WooCommerce- Creating strategic marketing campaigns and promotions to drive sales of the F&B concepts Show less

• Marketing & Social Media Executive

  • Nov 2016 - Aug 2018

  - Managed the social media accounts of our F&B clients: Facebook, Instagram, Twitter - Managed content creation and uploading/posting content - Created and executed social media campaigns - Produced regular reports detailing the impact of social media initiatives- Supported and managed creation of marketing calendar and campaign strategy - including onsite promotions, online & social promotions, email marketing campaigns- Coordinated with the Senior Marketing Manager to develop and implement all marketing campaigns to drive sales- Managed the creative asset process and ensured marketing collateral is on brand Show less



Pink Tree Advertising & Marketing International

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • Nov 2015 - Oct 2016

  Pink Tree is a fresh, innovative & multi-talented boutique agency based in Dubai. A full service passionate personalized agency where solutions are tailor-made for each occasion. We use strategic approach to help our clients launch, re-position or extend their brands across the Middle East. The company specializes in BTL Advertising Concepts & Marketing Consultancy for FMCG brands wanting to enter or prosper in the Middle East. As a Account Executive, my duties involve: - Assisting with business development activities - Generating leads leading to potential clients - Performing analysis of marketing and sales data - Seeking and analysing competitor marketing and sales materials both on and offline - Preparing presentations and other necessary documents to aid the manager and team - Playing a vital role on development & creative projects - Conducting and liaising with current & new accounts - Involvement in Digital Marketing with regards to Web Development projects and Social Media Management, which involves creation of monthly calendars/reports Clients worked with : Tom Ford, Estee Lauder | Tata Global Beverages | Tetley Arabia | Yas Perfumes | | Desi Munch | Carnival Fashion | Omart Supermarket | NYUAD | Sandgate International (Disney) | Swiss Arabian Perfumes Show less



TheFashHub.com

• Dubai, UAE

• Marketing Executive

  • Mar 2014 - Sep 2015

  - Launched and worked with TheFashHub from day one. - Lead the design creation of the website, and worked with front end and back end developers to implement the artwork of the website. - Attended events, exhibitions and networked with designers to bring them onboard with TheFashHub. - Conducted research to find events and pop ups to showcase the website and its offerings. - Ensuring designer brands are accurately and effectively presented online through display, content, marketing and pricing. - Conducted research and developed online and offline marketing strategies to promote the start up venture. Show less



expose-communications

• United Arab Emirates
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Account Executive

  • Jul 2012 - Jan 2014

  - Worked with various clients from various sectors ranging from Fashion to Home Decor to F&B. - Liaised on a regular basis with clients and the media, and prepared regular client reports. - Monitored media on a regular basis, including newspapers, magazines, blogs, social media sites, and radio for client coverage. - Established relationship and networked with key media personnel in the region. - Organized various events for clients in order to attract the media. - Conducted research for new business proposals. Clients worked with : My-wardrobe.com | StyleBop.com | Leila Restaurant, Downtown | The Rug Company | Andrew Martin Middle East | by Sophie | KAGE | West La Boutique | Sophie's Closet | Belle Femme Show less



Likeable, a 10Pearls Company

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Intern

  • Jun 2011 - Dec 2011

  - Responsible for handling social media accounts, such as facebook and twitter, of various different brands. - We created engaging content calendars for the different brands, respond to customer comments and concerns and prepared the monthly reports to enact the progress. - Responsible for handling social media accounts, such as facebook and twitter, of various different brands. - We created engaging content calendars for the different brands, respond to customer comments and concerns and prepared the monthly reports to enact the progress.



Integrated Advertising Services

• Dubai

• Marketing Intern

  • Jun 2010 - Aug 2010

  - Conducted surveys in various malls with customers to triumphantly create ideas to intensify Forever21's awareness in the Middle East. - Interviewed numerous managers of fashion brands such as Forever21, Mango, Bershka and H&M to understand the competitor strategies to brainstorm concepts to protuberate Forever21. - Coordinated a press conference for the Road and Transport Authority of Dubai and Nokia in conjunction; Sent invites and followed up with several magazines, newspapers, TV channels to lavishly cover the event. Show less



Kirklees Hotel Apartment

• Receptionist

  • May 2009 - Jun 2009