Communications and Outreach Manager

• Jan 2022 - Present

Parent Content Creator and Communications Graduate Intern

• Jun 2021 - Jan 2022

- Optimized social media strategy for a parenting advice website that led to an increase in reach in August, compared to July, by 41.8% on Facebook and 26.7% on Instagram. - Designed graphics using Adobe Illustrator for email newsletters and social media content. - Independently created drafts and the editing process for 2-4 content pieces advising parents each month. - Updated already established websites on the WordPress platform with content and changes aligned with brand… Show more - Optimized social media strategy for a parenting advice website that led to an increase in reach in August, compared to July, by 41.8% on Facebook and 26.7% on Instagram. - Designed graphics using Adobe Illustrator for email newsletters and social media content. - Independently created drafts and the editing process for 2-4 content pieces advising parents each month. - Updated already established websites on the WordPress platform with content and changes aligned with brand guidelines. - Designed email communications for a conference with 600 attendees and a monthly newsletter for youth-serving organizations focused on preventing child abuse. Show less - Optimized social media strategy for a parenting advice website that led to an increase in reach in August, compared to July, by 41.8% on Facebook and 26.7% on Instagram. - Designed graphics using Adobe Illustrator for email newsletters and social media content. - Independently created drafts and the editing process for 2-4 content pieces advising parents each month. - Updated already established websites on the WordPress platform with content and changes aligned with brand… Show more - Optimized social media strategy for a parenting advice website that led to an increase in reach in August, compared to July, by 41.8% on Facebook and 26.7% on Instagram. - Designed graphics using Adobe Illustrator for email newsletters and social media content. - Independently created drafts and the editing process for 2-4 content pieces advising parents each month. - Updated already established websites on the WordPress platform with content and changes aligned with brand guidelines. - Designed email communications for a conference with 600 attendees and a monthly newsletter for youth-serving organizations focused on preventing child abuse. Show less

M.S. Candidate, Media Science

• Aug 2020 - Jan 2022

Assistant Director of Admission and Head Alpine Ski Coach

• Jul 2018 - Jul 2020

• Researched geographical areas to target based on factors including income per capita and the market for independent schools for learning differences. • Co-authored communications detailing the mission and beliefs of Forman School to increase response from inquiries. • Created surveys to evaluate the effectiveness of our campus visits and collect data on competitor institutions. • Assessed students’ profiles and made admission’s decisions based on Neuro-Psychological evaluations… Show more • Researched geographical areas to target based on factors including income per capita and the market for independent schools for learning differences. • Co-authored communications detailing the mission and beliefs of Forman School to increase response from inquiries. • Created surveys to evaluate the effectiveness of our campus visits and collect data on competitor institutions. • Assessed students’ profiles and made admission’s decisions based on Neuro-Psychological evaluations, applications, teacher recommendations, transcripts, and interviews. • Evaluated the community through being a member of the diversity, equity, and inclusion committee. Show less • Researched geographical areas to target based on factors including income per capita and the market for independent schools for learning differences. • Co-authored communications detailing the mission and beliefs of Forman School to increase response from inquiries. • Created surveys to evaluate the effectiveness of our campus visits and collect data on competitor institutions. • Assessed students’ profiles and made admission’s decisions based on Neuro-Psychological evaluations… Show more • Researched geographical areas to target based on factors including income per capita and the market for independent schools for learning differences. • Co-authored communications detailing the mission and beliefs of Forman School to increase response from inquiries. • Created surveys to evaluate the effectiveness of our campus visits and collect data on competitor institutions. • Assessed students’ profiles and made admission’s decisions based on Neuro-Psychological evaluations, applications, teacher recommendations, transcripts, and interviews. • Evaluated the community through being a member of the diversity, equity, and inclusion committee. Show less

Field Instructor

• Jun 2016 - Jul 2018

• Led 14-20 teenagers on 19-day outdoors trips with the goal of creating a strong community and facilitating personal growth. • Instructed multiple activities and was designated trip leader for backpacking, canoeing, and white water rafting. • Facilitated week-long trips for middle school and high school students collaborating with teachers and schools. • Led 14-20 teenagers on 19-day outdoors trips with the goal of creating a strong community and facilitating personal growth. • Instructed multiple activities and was designated trip leader for backpacking, canoeing, and white water rafting. • Facilitated week-long trips for middle school and high school students collaborating with teachers and schools.

Extended Learning Opportunities Coordinator

• Aug 2017 - Jun 2018

• Implemented a literacy time for students in order to achieve the CCSU goal of having 100% of students at their grade level in reading by the end of 3rd grade. • Created surveys and communications to effectively gather and deliver information to families about the benefits and changes in the E.L.O. program especially as the grant was being re-written. • Pioneered a program to mentor Junior and Senior students as volunteers for their service learning projects. • Identified a need for… Show more • Implemented a literacy time for students in order to achieve the CCSU goal of having 100% of students at their grade level in reading by the end of 3rd grade. • Created surveys and communications to effectively gather and deliver information to families about the benefits and changes in the E.L.O. program especially as the grant was being re-written. • Pioneered a program to mentor Junior and Senior students as volunteers for their service learning projects. • Identified a need for staff to understand the basics of child development stages and facilitated training. • Managed daily behavior of students and constructed future steps with families, teachers, and administrators. • Formed relationships with community organizations such as the historical society and organized community events such as a screening for a movie, Screenagers: Growing up in the digital age. Show less • Implemented a literacy time for students in order to achieve the CCSU goal of having 100% of students at their grade level in reading by the end of 3rd grade. • Created surveys and communications to effectively gather and deliver information to families about the benefits and changes in the E.L.O. program especially as the grant was being re-written. • Pioneered a program to mentor Junior and Senior students as volunteers for their service learning projects. • Identified a need for… Show more • Implemented a literacy time for students in order to achieve the CCSU goal of having 100% of students at their grade level in reading by the end of 3rd grade. • Created surveys and communications to effectively gather and deliver information to families about the benefits and changes in the E.L.O. program especially as the grant was being re-written. • Pioneered a program to mentor Junior and Senior students as volunteers for their service learning projects. • Identified a need for staff to understand the basics of child development stages and facilitated training. • Managed daily behavior of students and constructed future steps with families, teachers, and administrators. • Formed relationships with community organizations such as the historical society and organized community events such as a screening for a movie, Screenagers: Growing up in the digital age. Show less

Ski Instructor

• Nov 2015 - Apr 2017

Pre-Orientation Leader

• Nov 2012 - May 2015

• Week long training trip in August (Swift Water Rescue, Risk Management, Outdoor Leadership soft and hard skills review) • Lead and instruct 8 incoming freshmen for a week (instructing white water kayaking and managing kids at campsites)

Pre-Orientation Director

• Apr 2012 - May 2015

• Organized all features of the 16 trips for over 100 incoming freshman • Executed selection process for Pre-Orientation leaders based on selection trips, leadership skills, and trip evaluations • Facilitated outdoor leadership lessons for other leaders during training week before Pre-Orientation for skills such as Wilderness first aid and managing conflict

White Water Kayaking Leader

• Oct 2011 - May 2015

• Instructed and mentored 8-10 participants in semi-annual white water kayaking and backpacking excursions with team of other leaders

Windows 7 migration marketing and communications intern

• Jun 2014 - Aug 2014

• Executed projects to complete a windows 7 migration for 10,000 employees at the only stand-alone animal health company in the world and communicate this company-wide transition to employees globally • Independently led a cost saving employee engagement initiative that has the potential to save Zoetis $100,000 within a year • Presented the cost saving initiative report and further suggestions for engaging employees to the CIO and CEO of Zoetis • Executed projects to complete a windows 7 migration for 10,000 employees at the only stand-alone animal health company in the world and communicate this company-wide transition to employees globally • Independently led a cost saving employee engagement initiative that has the potential to save Zoetis $100,000 within a year • Presented the cost saving initiative report and further suggestions for engaging employees to the CIO and CEO of Zoetis

Competitive & Market Intelligence intern

• Jun 2013 - Aug 2013

• Produced competitor and market analysis for possible merger and acquisition targets in the cloud industry • Presented market and competitor research findings on IBM and SAS Analytics’ predictive analytics solutions for fan engagement in the sports and entertainment industry with the intent of giving suggestions to SAP for further growth in this industry. • Organized industry analyst base camp for over 50 industry analysts and produced statistical analysis based off of surveys related to… Show more • Produced competitor and market analysis for possible merger and acquisition targets in the cloud industry • Presented market and competitor research findings on IBM and SAS Analytics’ predictive analytics solutions for fan engagement in the sports and entertainment industry with the intent of giving suggestions to SAP for further growth in this industry. • Organized industry analyst base camp for over 50 industry analysts and produced statistical analysis based off of surveys related to the effectiveness of the event. Show less • Produced competitor and market analysis for possible merger and acquisition targets in the cloud industry • Presented market and competitor research findings on IBM and SAS Analytics’ predictive analytics solutions for fan engagement in the sports and entertainment industry with the intent of giving suggestions to SAP for further growth in this industry. • Organized industry analyst base camp for over 50 industry analysts and produced statistical analysis based off of surveys related to… Show more • Produced competitor and market analysis for possible merger and acquisition targets in the cloud industry • Presented market and competitor research findings on IBM and SAS Analytics’ predictive analytics solutions for fan engagement in the sports and entertainment industry with the intent of giving suggestions to SAP for further growth in this industry. • Organized industry analyst base camp for over 50 industry analysts and produced statistical analysis based off of surveys related to the effectiveness of the event. Show less

PR/Marketing with SEO concentration Intern

• Feb 2013 - May 2013

• Improved SEO by analyzing optimal key words for CCO’s websites using GoDaddy and Wordpress • Marketed CCO using various social media platforms • Improved SEO by analyzing optimal key words for CCO’s websites using GoDaddy and Wordpress • Marketed CCO using various social media platforms