Paid Media Manager

• Feb 2022 - Present

Paid Search Manager

• Apr 2021 - Feb 2022

Paid Search & Social Manager

• May 2019 - Apr 2021

Provide strategic direction to deliver the most effective and innovative Search and Social online advertising campaigns with focus on ROI, lead-gen and/or branding goals. Launch and manage day to day Search & Social portfolio of 100 campaigns averaging a spend of 100k-150k a month.Extensive knowledge of all forms of online marketing including: PPC, Social, branding, display, remarketing, etc. while utilizing bulk management systems such as AdWords Editor, Bing Ad Manger and Facebook Ad Manager.

Digital Solutions Analyst

• Jan 2018 - May 2019

• Strategize and coordinate with sales team and designers to set up and manage client’s digital advertising campaign including social media ads, Google Ads and Search Engine Marketing.• Develop conversion strategies and establish ongoing optimization plans based on performance insights, website analytics and online presence reports.• Currently maintaining a 2.2 Million run rate for 2019 with our goal set at 10 Million in revenue by end of year.

Senior Account Manager / Digital Marketing Specialist

• Apr 2016 - Jan 2018

• Managed network of 250 clients grossing $900,000 in revenue annually by providing a variety of custom digital marketing solutions including website development, search engine optimization, content development, digital display ads, reputation monitoring and social media integration.• Established ongoing optimization plans based on performance insights as well as identify new opportunities and implement new ideas into each client’s digital marketing strategy.• Trained and developed new-hires, and work with other team members to improve their time management and urgency skills through both one-on-one and group settings.

Account Manager / Digital Marketing Specialist

• Jun 2015 - Apr 2016

Marketing Consultant

• Apr 2015 - Jun 2015

Contracted marketing consultant Contracted marketing consultant

Integrated Marketing Specialist WNKS-FM, WKQC-FM, WPEG-FM, WBAV-FM, WSOC-FM, WFNZ-AM, WBCN-AM

• Jun 2011 - Dec 2014

• Conceived, wrote and created new non-traditional revenue business such as station and cluster events, cause marketing programs and ticket revenue opportunities. Grew event, program and ticket revenue year over year.• Prepared event P & L statements to monitor cost, payments and settlements as well as progress of sponsorship sales and expenses to assure that each station met revenue goals and budgets. • Drafted proposals and negotiated contractual agreements between event promoters, ticketing companies, artist management and venues that saved cost associated with the event.• Developed and presented NTR event/program decks for the sales department and assisted them in growing current sponsor revenue share. Modified sponsorships to provide additional opportunities to custom fit the client’s needs.• Acted as point person for major multi-station events: managed promotions team for set-up; served as contact for sponsors and band management; prepped jocks for band interviews and stage announcements. Arranged interview times, and create stage announcements and schedule prior to the event. • Created customized recaps for new and existing revenue opportunities for finalized programs and campaigns.• Developed, grew and maintained strong business relationships with clients, agencies, community event leaders and charity organizations.

Promotions Director WNKS-FM Kiss 95.1 & WKQC-FM K 104.7

• Oct 2005 - Jun 2011

• Acted as point person for station events: Supervised set-up; served as contact for band management; prepped jocks for band interviews and handled meet and greet with winners. Managed ticket giveaways, arranged interview times, and created interactive onsite activities for listeners.• Created and executed on-line and on-air contesting locally and nationally in conjunction with third party sponsors or promoters which included managing large cash giveaways, artist experiences, and flyaways to increase listenership. • Created proposals and negotiated contractual agreements between concert promoters, record labels, and third party promoters for giveaways and/or special events.• Hired, managed, and scheduled promotions coordinators and interns for events while reducing the payroll fees by 50% and in return increased efficiency and improved reliability. • Managed budget for station merchandise, promotional activities and special products.• Developed and designed logos and ads for online and print events, promotional items, posters for events, and kick back cards. Created ads for magazine publications.• Contributed to our Social Media sites and station websites with blogs, community events, and contesting.

Sales Promotions Coordinator/Asst. Promotions Director WNKS-FM & WKQC-FM

• Oct 2005 - Apr 2006

Assisted Account Executives in booking and executing client events.Created sponsorships for non-profit and community events.provided office assistance to Promotions Directors.

Promotions Coordinator

• Oct 2003 - Oct 2005

Coordinated and executed on-site promotions and special events campaigns.Provided office assistance to Marketing and Promotions Directors.