Growth Marketing Global Lead

• Aug 2022 - Present

Growth Marketing Global Lead - Digitate

• Aug 2022 - Present

Sr. Manager, ABM and Demand Marketing

• Mar 2019 - 2022

Progressive promotions managing people (campaign leads) to develop and deliver campaigns including dynamic and adaptive nurture programs, account based marketing, content marketing, and digital marketing to increase pipeline and revenue. Own the MarTech regional requirements, CRM, marketing automation, event and reporting framework to deliver and optimize ROI and KPIs and act as strategic adviser to optimize marketing ROI for Channel and Sales and support theme-based, multi-channel… Show more Progressive promotions managing people (campaign leads) to develop and deliver campaigns including dynamic and adaptive nurture programs, account based marketing, content marketing, and digital marketing to increase pipeline and revenue. Own the MarTech regional requirements, CRM, marketing automation, event and reporting framework to deliver and optimize ROI and KPIs and act as strategic adviser to optimize marketing ROI for Channel and Sales and support theme-based, multi-channel, integrated campaigns, balancing ABM and demand generation. Show less Progressive promotions managing people (campaign leads) to develop and deliver campaigns including dynamic and adaptive nurture programs, account based marketing, content marketing, and digital marketing to increase pipeline and revenue. Own the MarTech regional requirements, CRM, marketing automation, event and reporting framework to deliver and optimize ROI and KPIs and act as strategic adviser to optimize marketing ROI for Channel and Sales and support theme-based, multi-channel… Show more Progressive promotions managing people (campaign leads) to develop and deliver campaigns including dynamic and adaptive nurture programs, account based marketing, content marketing, and digital marketing to increase pipeline and revenue. Own the MarTech regional requirements, CRM, marketing automation, event and reporting framework to deliver and optimize ROI and KPIs and act as strategic adviser to optimize marketing ROI for Channel and Sales and support theme-based, multi-channel, integrated campaigns, balancing ABM and demand generation. Show less

Principal Marketing Campaign Leader

• Jan 2018 - Jan 2019

Plan, develop and deliver global campaigns that drive demand and generate account opportunities for AWS solutions with sales and partners. Produce campaigns, persona targeting, digital tactics, and reporting. Partner with key groups such as product marketing, partner marketing, digital marketing, communications, business development, and Executives to develop campaign message and buyers journey. Plan, develop and deliver global campaigns that drive demand and generate account opportunities for AWS solutions with sales and partners. Produce campaigns, persona targeting, digital tactics, and reporting. Partner with key groups such as product marketing, partner marketing, digital marketing, communications, business development, and Executives to develop campaign message and buyers journey.

Global Integrated Campaigns Director

• Jul 2016 - Dec 2017

Collaborated with an effective team, with clear purpose, roles and responsibilities, and measurements of success. Create and iterate a global detailed go to market and integrated campaign plan and strategy for networking, mobility, security and reliable app delivery products and the channels to promote products and in-app solutions. Lead and create multi-touch campaigns and execute and create integrated marketing campaigns to effect both inbound and outbound marketing tactics while… Show more Collaborated with an effective team, with clear purpose, roles and responsibilities, and measurements of success. Create and iterate a global detailed go to market and integrated campaign plan and strategy for networking, mobility, security and reliable app delivery products and the channels to promote products and in-app solutions. Lead and create multi-touch campaigns and execute and create integrated marketing campaigns to effect both inbound and outbound marketing tactics while adhering to budget and being measured by marketing & sales KPI’s. Provide regular forecasting, integrated campaign reporting for channel sales, by measuring and analyzing the impact of these activities on sales pipeline, revenue and sales cycle length using Salesforce, Marketo, BI. Piloted first ABM campaign. Show less Collaborated with an effective team, with clear purpose, roles and responsibilities, and measurements of success. Create and iterate a global detailed go to market and integrated campaign plan and strategy for networking, mobility, security and reliable app delivery products and the channels to promote products and in-app solutions. Lead and create multi-touch campaigns and execute and create integrated marketing campaigns to effect both inbound and outbound marketing tactics while… Show more Collaborated with an effective team, with clear purpose, roles and responsibilities, and measurements of success. Create and iterate a global detailed go to market and integrated campaign plan and strategy for networking, mobility, security and reliable app delivery products and the channels to promote products and in-app solutions. Lead and create multi-touch campaigns and execute and create integrated marketing campaigns to effect both inbound and outbound marketing tactics while adhering to budget and being measured by marketing & sales KPI’s. Provide regular forecasting, integrated campaign reporting for channel sales, by measuring and analyzing the impact of these activities on sales pipeline, revenue and sales cycle length using Salesforce, Marketo, BI. Piloted first ABM campaign. Show less

Demand Generation and Campaigns

• Sep 2009 - Jun 2016

Multiple contractor and employment roles with top brands doing Demand Generation, ABM and Digital Marketing for Meru Networks (acquired by Fortinet), Clear Story Data (acquired by Alteryx), Oracle and GoGrid (acquired DataPipes by Rackspace). This all started in 2010, when I became a Business Ambassador to the San Jose Chamber of Commerce to help local businesses navigate Google business listings, Google Ads, e-commerce, LinkedIn ads, marketing automation and nurture, website SEO, and… Show more Multiple contractor and employment roles with top brands doing Demand Generation, ABM and Digital Marketing for Meru Networks (acquired by Fortinet), Clear Story Data (acquired by Alteryx), Oracle and GoGrid (acquired DataPipes by Rackspace). This all started in 2010, when I became a Business Ambassador to the San Jose Chamber of Commerce to help local businesses navigate Google business listings, Google Ads, e-commerce, LinkedIn ads, marketing automation and nurture, website SEO, and marketing automation to grow their businesses. This period was a career pivot into marketing from my prior product management work experience. To share my expertise, I authored an SEO, campaigns and SEM book and published on Amazon and developed a website for demand gen and ABM marketers, see publications below. Show less Multiple contractor and employment roles with top brands doing Demand Generation, ABM and Digital Marketing for Meru Networks (acquired by Fortinet), Clear Story Data (acquired by Alteryx), Oracle and GoGrid (acquired DataPipes by Rackspace). This all started in 2010, when I became a Business Ambassador to the San Jose Chamber of Commerce to help local businesses navigate Google business listings, Google Ads, e-commerce, LinkedIn ads, marketing automation and nurture, website SEO, and… Show more Multiple contractor and employment roles with top brands doing Demand Generation, ABM and Digital Marketing for Meru Networks (acquired by Fortinet), Clear Story Data (acquired by Alteryx), Oracle and GoGrid (acquired DataPipes by Rackspace). This all started in 2010, when I became a Business Ambassador to the San Jose Chamber of Commerce to help local businesses navigate Google business listings, Google Ads, e-commerce, LinkedIn ads, marketing automation and nurture, website SEO, and marketing automation to grow their businesses. This period was a career pivot into marketing from my prior product management work experience. To share my expertise, I authored an SEO, campaigns and SEM book and published on Amazon and developed a website for demand gen and ABM marketers, see publications below. Show less

Senior Product Line Manager

• Jun 2004 - Aug 2009

Progressive promotions to Senior Product Line Manager responsible for WLAN Enterprise B2B business. Progressive promotions to Senior Product Line Manager responsible for WLAN Enterprise B2B business.