Experience

Harmelin Media

• United States
• Advertising Services
• 200 - 300 Employee

• Media Manager

  • Jan 2022 - Present

  Bala-Cynwyd, Pennsylvania, United States

• Senior Media Strategist

  • Dec 2019 - Jan 2022

  Bala Cynwyd, Pennsylvania



CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Senior Media Planner

  • Oct 2018 - Dec 2019

  Philadelphia, Pennsylvania



MayoSeitz Media

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Media Strategist

  • Jan 2018 - May 2018

  Blue Bell, PA • Leveraged applicable demographic data, consumer profiles and media research tools to develop media strategies to reach client target audiences in competitive markets • Built and maintained relationships with media representatives to optimize use of budget to achieve client marketing goals and objectives • Monitor campaign delivery from start to finish of each flight and campaign, ensuring that the campaign runs properly and negotiating makegoods for all discrepancies • Proactively… Show more • Leveraged applicable demographic data, consumer profiles and media research tools to develop media strategies to reach client target audiences in competitive markets • Built and maintained relationships with media representatives to optimize use of budget to achieve client marketing goals and objectives • Monitor campaign delivery from start to finish of each flight and campaign, ensuring that the campaign runs properly and negotiating makegoods for all discrepancies • Proactively track market trends, seek out new opportunities and ensure plans/buys are on track using historical analysis of past plans and buys • Managed and delegated client workload within my team, while training assistant media planners in planning, buying, research, presentation, negotiation and stewardship

• Media Specialist

  • May 2014 - Jan 2018

  Blue Bell, PA • Cultivate and present media recommendations based on client parameters and objectives • Act as a day-to-day steward by managing deadlines, client budgets and project billing • Proficient in all facets of media planning, buying and negotiating including cable and broadcast TV, radio, digital radio, print, outdoor and digital display advertising to provide clients with robust media plans and buys • Utilize syndicated planning tools such as IMS Everywhere, BUDDY, Scarborough, GFK MRI… Show more • Cultivate and present media recommendations based on client parameters and objectives • Act as a day-to-day steward by managing deadlines, client budgets and project billing • Proficient in all facets of media planning, buying and negotiating including cable and broadcast TV, radio, digital radio, print, outdoor and digital display advertising to provide clients with robust media plans and buys • Utilize syndicated planning tools such as IMS Everywhere, BUDDY, Scarborough, GFK MRI, SBMS, SQUAD, comScore and Kantar to run reports and aid in the development of insights • Provide online reporting and implementation for several clients

• Assistant Communications Planner/Buyer

  • Jul 2012 - May 2014

  Blue Bell, PA • Maintained an active role in all phases of media campaigns inclusive of research, planning, implementation, and reporting • Main point of contact for billing inquiries from both the client and media vendors across all accounts • Create and maintain records of plans, budgets, I.O.’s, contracts and schedules • Researched, analyzed and negotiated Point-of-Views for various clients • Negotiated radio rates and provided buy schedules and summaries to the lead planner



Remedium Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Intern

  • Mar 2012 - Jul 2012

  Drexel Hill, PA • Created, organized, graphed and analyzed data of ad spending versus total sales for a major client • Participated in media planning, media buying and creative meetings for clients • Preliminary qualitative research training in STRATA • Researched, prospected, and made cold calls for new clients • Assisted in editing and analyzing data surveyed for potential clients



Waterbucket Media

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • May 2011 - Dec 2011

  Easton, PA • Managed the sales/marketing accounts of two professional lacrosse teams, the Hershey Haymakers and the Wilkes-Barre/Scranton Shamrocks • Prospected, created leads, made cold calls, created proposals, processed payments, and manufactured sales • Created flyers, excel spreadsheets, seating charts, wrote email blast, fax sheets, and cover letters • Managed interns by creating their schedules, teaching them marketing and sales techniques and increasing their overall knowledge of the… Show more • Managed the sales/marketing accounts of two professional lacrosse teams, the Hershey Haymakers and the Wilkes-Barre/Scranton Shamrocks • Prospected, created leads, made cold calls, created proposals, processed payments, and manufactured sales • Created flyers, excel spreadsheets, seating charts, wrote email blast, fax sheets, and cover letters • Managed interns by creating their schedules, teaching them marketing and sales techniques and increasing their overall knowledge of the industry • Coordinated marketing strategies that included sales plans, execution plans, and client management Show less



Millennium Moving Company

• General Laborer

  • Jun 2003 - May 2011

  •Worked well with team members to efficiently complete jobs within expected time frames •Communicated effectively with customers to generate referrals; from initial contact to the collection of payment •Assisted in training new employees



Grumbacher Sports and Fitness Center

• Student Building Supervisor

  • Sep 2007 - May 2009

  York, PA •Managed the building while effectively handling any problems that arose while completing hourly security checks of the building •Helped in the fitness center with check- in as well as maintained a safe and friendly environment •Assisted with pre and post game preparations for all sporting events