Experience

The Oberoi, Marrakech

• Morocco
• Hospitality
• 100 - 200 Employee

• Digital Marketing Manager

  • Feb 2023 - Present

  As a digital marketing manager, my primary responsibility involves supervising and executing clients' or organizations' digital marketing strategies. I aim at enhancing brand awareness, engagement, and conversions across various digital channels such as email marketing, social media, PPC advertising, content marketing, and other channels. Daily, my tasks include creating and implementing digital marketing campaigns that correspond with the brand's marketing goals and target audience. It demands producing compelling and innovative content, monitoring budgets and deadlines, and analyzing campaign performance. I also manage and keep tabs on various digital marketing channels, determining strategies to optimize each channel for satisfactory outcomes, overseeing performance, and making necessary adjustments. Besides these duties, I routinely monitor and analyze digital marketing metrics such as rates of website traffic, engagement, and conversion to rate the efficiency of the digital marketing strategy to make critical decisions. I work closely with cross-functional teams such as analytics, creative, and product teams towards ensuring the digital marketing strategy complements overall business objectives. Ultimately as a digital marketing manager, my frontline job is vital in achieving the success of the brand's digital marketing strategy by reaching desired marketing goals ultimately resulting in business growth.



Hgfx

• Kenya

• Freelance Graphic Designer

  • Mar 2016 - Present

  As a freelance graphic designer, I specialize in creating visual identities and compelling design solutions for clients in various industries. With a keen eye for detail and a passion for creativity, I work closely with my clients to understand their needs and deliver designs that stand out and make an impact. My areas of expertise are: Branding and visual identity: I help clients define and develop their brand identity, including logo design, colour schemes and typography. Print and Digital Design: I create a wide range of designs for both print and digital platforms, including brochures, business cards and social media graphics. Illustrations and infographics: I specialize in creating custom illustrations and infographics that effectively communicate complex information clearly and engagingly. Throughout my career, I have worked with clients of all sizes, from startups to established brands. I listen carefully to my client's needs and take pride in providing creative solutions that exceed their expectations. If you're looking for a freelance graphic designer to bring your brand to life, get in touch.



ICON Hotels Group Africa

• Nairobi, Kenya

• Digital Marketing Executive

  • Jun 2022 - Jan 2023

  As a digital marketing executive, I was responsible for implementing and executing the digital marketing strategy for my organization or clients. My goal was to drive brand awareness, engagement, and conversions across a variety of digital channels, including email marketing, social media, SEO, PPC advertising, content marketing, and more. My day-to-day responsibilities included: Creating and executing digital marketing campaigns: I developed and implemented digital marketing campaigns that aligned with the brand's overall marketing goals and target audience. This involved managing budgets and timelines, creating and optimizing campaign assets, and monitoring campaign performance. Managing digital marketing channels: I managed and monitored various digital marketing channels, including email marketing, social media, SEO, PPC advertising, content marketing, and more. This involved creating strategies to optimize each channel, monitoring performance, and adjusting the strategy as needed. Analyzing data and metrics: I regularly tracked and analyzed digital marketing metrics, such as website traffic, engagement, and conversion rates, to evaluate the effectiveness of the digital marketing strategy and make data-driven decisions. Collaborating with cross-functional teams: I worked closely with cross-functional teams, such as creative, analytics, affiliates, influencers, sales, and product teams, to ensure the digital marketing strategy was aligned with the overall marketing and business objectives. Overall, my role as a digital marketing executive was critical to driving the success of the brand's digital marketing efforts, achieving marketing goals, and ultimately driving business growth.



Kericho County Referral Hospital

• Kenya

• Human Resources Intern

  • May 2017 - Jul 2017

  As an HR intern, I worked closely with the HR team to support various HR functions and initiatives. My primary goal was to gain hands-on experience in the HR field and contribute to the overall success of the organization. My day-to-day responsibilities included: Assisting with recruitment: I helped with various aspects of the recruitment process, such as posting job openings, reviewing resumes, scheduling interviews, and conducting initial candidate screenings. Onboarding and training: I assisted with new employee onboarding and training, including setting up new employee files, coordinating orientation sessions, and tracking employee training and development activities. Benefits administration: I helped with various aspects of benefits administration, such as processing benefits enrollments, updating employee information in the HR system, and answering employee questions about their benefits. HR compliance: I assisted with maintaining HR compliance, such as ensuring that employee files were up to date and that the organization was following all applicable labour laws and regulations. Throughout my internship, I was eager to learn and grow in the HR field and make a meaningful contribution to the organization's HR initiatives.



Shedel Academy

• Kericho County, Kenya

• Teacher (B.O.G)

  • Mar 2016 - Aug 2016

  As a teacher, my role was to educate and inspire students to reach their full potential. I was responsible for creating a safe and supportive learning environment and developing and delivering effective lesson plans that aligned with educational standards and engaged students. My day-to-day responsibilities included: Planning and delivering lessons: I developed and delivered lesson plans that aligned with educational standards and engaged students through a variety of teaching methods and techniques. Evaluating student performance: I assessed student performance through a variety of methods, such as exams, quizzes, homework assignments, and class participation, and provided feedback to students and their parents or guardians. Creating a positive learning environment: I fostered a positive and inclusive classroom environment by establishing clear expectations for behaviour, encouraging open communication, and promoting respect and diversity. Collaborating with colleagues: I worked closely with other teachers, administrators, and support staff to ensure that the educational program was effective and aligned with the overall goals of the school. Throughout my teaching career, I was committed to ongoing professional development and staying up to date with the latest educational practices and technologies. My ultimate goal was to inspire and empower students to become lifelong learners and responsible citizens.



Mwamba Schools

• Kenya

• Teacher (B.O.G)

  • Feb 2014 - Jan 2015

  As a teacher, I was responsible for creating a positive and engaging learning environment for my students. My primary goal was to help my students develop a love of learning and achieve academic success. My day-to-day responsibilities included: Developing lesson plans: I created lesson plans that aligned with the curriculum and were tailored to the needs of my students. This involved selecting appropriate learning materials, designing activities that engaged students, and evaluating student progress. Delivering instruction: I gave instruction clearly and engagingly, using a variety of teaching strategies to meet the needs of different learners. I encouraged active participation and provided feedback to help students improve their understanding and skills. Assessing student progress: I assessed student progress through a variety of methods, such as quizzes, tests, and assignments. I used this feedback to evaluate student learning and adjust my teaching strategies as needed. Providing support and guidance: I provided support and guidance to students as they navigated their academic journey. This included offering extra help outside of class, providing guidance on study strategies, and helping students develop their academic goals. Overall, my role as a teacher was critical to the academic success and personal growth of my students. I was passionate about creating a positive and inclusive learning environment and helping my students develop the skills and knowledge they needed to succeed.