Experience

Green Circle Leisure LTD

• United Kingdom
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Group Marketing Manager

  • Mar 2023 - Present



RLM Marketing

• Owner

  • Nov 2017 - Present

  Marketing consultancy, with clients including Bentley Motors and Curly Blow Liverpool. Projects included managing the roll out and maintenance of a digital asset management system, development of brand guidelines, content creation and social community management and providing UX recommendations for app and web. Marketing consultancy, with clients including Bentley Motors and Curly Blow Liverpool. Projects included managing the roll out and maintenance of a digital asset management system, development of brand guidelines, content creation and social community management and providing UX recommendations for app and web.



Happy Drinks Co.

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Jul 2022 - Feb 2023



American Golf

• United Kingdom
• Retail
• 300 - 400 Employee

• Marketing Manager - Golf Leisure

  • Sep 2021 - Jun 2022

  • Developing and delivering marketing strategy across a portfolio of brands • Leading brand development projects from conception to delivery • Using guest and market insight to create and deliver relevant and compelling customer propositions • Implementing social media and content strategy • Influencer management • Managing internal and agency relationships • Communicating marketing activities/events to internal departments and act as marketing point of liaison for business wide projects • Managing all marketing expenditure in line with agreed budget and forecasts • Line management accountability



Mitchells and Butlers

• Assistant Marketing Manager - Stonehouse

  • Sep 2019 - Sep 2021

  • Managing web, app and social platforms ensuring an excellent UX Journey • Developing effective CRM and CLM Journeys to keep guests engaged with the brand and deliver sales • Planning and delivering key national marketing campaigns for key dates, sporting occasions and brand development • Improving brand awareness through development of key physical and digital channels • Working with pricing managers to ensure products have a strong GP whilst being accessible to guest base • Developing campaigns for key dates and identifying reasons to visit, to drive revenue and build an engaged guest base • Reviewing and improving guest loyalty schemes to encourage more frequent visits • Managing all promotions and ensuring uptake across affiliate partners to drive incremental sales



Mitchells and Butlers

• Birmingham, West Midlands, United Kingdom

• Marketing Graduate

  • Oct 2018 - Sep 2019

  1 Year graduate scheme comprising of 3 rotations within the Marketing Innovation Team, All Bar One Brand Marketing Team and Castle Brand Marketing Team. Responsible for developing the strategy, brand persona and content for the Dining Out Card and gifting scheme across web and social. Creating integrated marketing plans to support the roll out of campaigns and deliver growth of channels. Designed, development and maintained regular progress reports. Developed redesign of ABO experiences offering to drive bookings and increase overall brand revenue. Innovated overall offering to ensure brand remained competitive and reactive. Managing supplier relations to deliver 21 'summer takeover' activations across the UK. Managing Deliveroo roll out and brand development across 24 venues and developing brand offering for Major Sporting events.



Bentley Motors

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Digital Asset Manager

  • Jan 2018 - Oct 2018



Bentley Motors

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Digital Marketing Placement

  • Aug 2016 - Aug 2017

  - Designing and building website structures and pages including UX considerations and a user centric, mobile first approach - Investigating analytics to develop clear KPIs and make continuous recommendations on iterative website usability improvements - Analysing customer engagements with the brand on social media to understand brand perceptions and successfully leverage our platforms - Developing and championing brand identity on our social media channels - Testing all digital platforms across all breakpoints, devices and browsers - Delivering content and social media SEO best practice recommendations



TGI Fridays

• United States
• Restaurants
• 700 & Above Employee

• Server Assistant

  • Apr 2014 - Jul 2016

  • Working closely and maintaining effective communication with several teams. • Excellent problem solving skills and anticipating client’s needs. • Supervised training of new team members. • Interacting with customers to provide excellent service and retention. • Calm manner in high pressure environment. • Consistently accurate with data entry and payment processing. • Working closely and maintaining effective communication with several teams. • Excellent problem solving skills and anticipating client’s needs. • Supervised training of new team members. • Interacting with customers to provide excellent service and retention. • Calm manner in high pressure environment. • Consistently accurate with data entry and payment processing.



Chester Race Company Ltd

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Betting Operator

  • Jun 2015 - Sep 2015

  Taking bets. Cash handling. Calculating odds. Customer service. Taking bets. Cash handling. Calculating odds. Customer service.