Experience

City Cruises UK

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Commercial & Marketing Manager

  • May 2021 - Present

  Supporting the creation and roll-out of the £20m+ company business plan across the UK, with overall responsibility for the development and performance of the £3m+ commercial strategy in York, ensuring high quality commercial activities with maximum quality, service and profitability for the organisation. Producing weekly performance reports against budget, taking responsibility for analysing and reviewing trading performance, and ensuring channel performance is in line with… Show more Supporting the creation and roll-out of the £20m+ company business plan across the UK, with overall responsibility for the development and performance of the £3m+ commercial strategy in York, ensuring high quality commercial activities with maximum quality, service and profitability for the organisation. Producing weekly performance reports against budget, taking responsibility for analysing and reviewing trading performance, and ensuring channel performance is in line with the agreed targets. Championing operational, recruitment and customer experience improvements, using a combination of strategic communications, creativity, problem-solving, data-driven and practical approaches. Developing and delivering effective, financially focused, insight-led and data-driven marketing strategies to increase brand awareness and drive business growth, achieving business goals and a strong ROI. Tracking the profitability of products and managing the yield of individual sales channels to ensure revenue is maximised by forecasting supply and demand across the portfolio, anticipating aggravating factors such as school holidays, weather conditions and secondary consumer spend. Leading and motivating a five-strong Sales & Marketing Team, managing the process introduction, development and day-to-day management of a fully integrated Booking, CRM and POS system. Key Achievements New commercial strategies, developing relationships with partners and creative marketing campaigns led to record Revenue and EBITDA in 2022, increasing the previous year’s performance by 21.7% - this period saw the business welcome more than 220,000 passengers annually for the first time in its history. Converting a record £30k private charter (as the filming location for a Netflix thriller), managing lengthy contractual agreements and negotiations to ensure health and safety as well as mitigate financial risk. Show less Supporting the creation and roll-out of the £20m+ company business plan across the UK, with overall responsibility for the development and performance of the £3m+ commercial strategy in York, ensuring high quality commercial activities with maximum quality, service and profitability for the organisation. Producing weekly performance reports against budget, taking responsibility for analysing and reviewing trading performance, and ensuring channel performance is in line with… Show more Supporting the creation and roll-out of the £20m+ company business plan across the UK, with overall responsibility for the development and performance of the £3m+ commercial strategy in York, ensuring high quality commercial activities with maximum quality, service and profitability for the organisation. Producing weekly performance reports against budget, taking responsibility for analysing and reviewing trading performance, and ensuring channel performance is in line with the agreed targets. Championing operational, recruitment and customer experience improvements, using a combination of strategic communications, creativity, problem-solving, data-driven and practical approaches. Developing and delivering effective, financially focused, insight-led and data-driven marketing strategies to increase brand awareness and drive business growth, achieving business goals and a strong ROI. Tracking the profitability of products and managing the yield of individual sales channels to ensure revenue is maximised by forecasting supply and demand across the portfolio, anticipating aggravating factors such as school holidays, weather conditions and secondary consumer spend. Leading and motivating a five-strong Sales & Marketing Team, managing the process introduction, development and day-to-day management of a fully integrated Booking, CRM and POS system. Key Achievements New commercial strategies, developing relationships with partners and creative marketing campaigns led to record Revenue and EBITDA in 2022, increasing the previous year’s performance by 21.7% - this period saw the business welcome more than 220,000 passengers annually for the first time in its history. Converting a record £30k private charter (as the filming location for a Netflix thriller), managing lengthy contractual agreements and negotiations to ensure health and safety as well as mitigate financial risk. Show less



York City Football Club

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Commercial Manager

  • Apr 2019 - May 2021

  Creating, implementing and developing the marketing and commercial strategy, my core responsibility was enhancing the club’s profile and exceeding target growth. Leading a team of employees and volunteers, commercial turnover increased by 30%, match attendance by 10% and contributing to the ethos and efforts in creating a positive environment, the club finished in first position in the 2019/20 football season. Engaging fans (B2C) and businesses (B2B) through a structured customer journey… Show more Creating, implementing and developing the marketing and commercial strategy, my core responsibility was enhancing the club’s profile and exceeding target growth. Leading a team of employees and volunteers, commercial turnover increased by 30%, match attendance by 10% and contributing to the ethos and efforts in creating a positive environment, the club finished in first position in the 2019/20 football season. Engaging fans (B2C) and businesses (B2B) through a structured customer journey and creative, data-driven marketing campaigns both digitally (SEO, PPC, Social Media and E-Mail) and offline (Relationship-Led PR, Leaflets, Sponsorship and Targeted Partnerships) to draw attention and drive customer acquisition/retention. Leading initiatives/developments surrounding the brand new York Community Stadium, I regularly managed the tendering, appointment and collaboration with suppliers, agencies and stakeholders. Leveraging our customer-centric communications, I drove the acquisition of commercial partners and sponsors, negotiating sponsorship/advertising agreements with international (O2, Under Armour, World Snooker), national (LNER, Nuffield Health) and regional (York St. John, Make It York) organisations. Delivering digital transformation at the club – being especially mindful of the elderly customer base – through a new online ticketing/hospitality function and new club shop (which improved season-on-season shirt sales by over 60%), I researched, engaged and listened to customers/stakeholders in all UX aspects. Identifying, developing and (following board approval of a proposed business case) implementing all joint ventures and strategic partnerships, I had responsibility of managing budgets and assigning/exceeding KPIs. Show less Creating, implementing and developing the marketing and commercial strategy, my core responsibility was enhancing the club’s profile and exceeding target growth. Leading a team of employees and volunteers, commercial turnover increased by 30%, match attendance by 10% and contributing to the ethos and efforts in creating a positive environment, the club finished in first position in the 2019/20 football season. Engaging fans (B2C) and businesses (B2B) through a structured customer journey… Show more Creating, implementing and developing the marketing and commercial strategy, my core responsibility was enhancing the club’s profile and exceeding target growth. Leading a team of employees and volunteers, commercial turnover increased by 30%, match attendance by 10% and contributing to the ethos and efforts in creating a positive environment, the club finished in first position in the 2019/20 football season. Engaging fans (B2C) and businesses (B2B) through a structured customer journey and creative, data-driven marketing campaigns both digitally (SEO, PPC, Social Media and E-Mail) and offline (Relationship-Led PR, Leaflets, Sponsorship and Targeted Partnerships) to draw attention and drive customer acquisition/retention. Leading initiatives/developments surrounding the brand new York Community Stadium, I regularly managed the tendering, appointment and collaboration with suppliers, agencies and stakeholders. Leveraging our customer-centric communications, I drove the acquisition of commercial partners and sponsors, negotiating sponsorship/advertising agreements with international (O2, Under Armour, World Snooker), national (LNER, Nuffield Health) and regional (York St. John, Make It York) organisations. Delivering digital transformation at the club – being especially mindful of the elderly customer base – through a new online ticketing/hospitality function and new club shop (which improved season-on-season shirt sales by over 60%), I researched, engaged and listened to customers/stakeholders in all UX aspects. Identifying, developing and (following board approval of a proposed business case) implementing all joint ventures and strategic partnerships, I had responsibility of managing budgets and assigning/exceeding KPIs. Show less



Langleys Solicitors LLP

• United Kingdom
• Law Practice
• 1 - 100 Employee

• Business Development & Marketing Exec.

  • Dec 2017 - Apr 2019

  I successfully implemented the firm's marketing and business development strategy, driving business opportunities across all practice areas. My role involved attracting new clients through targeted prospect lists and marcom campaigns, as well as generating work from existing clients through customer-centric relationship plans. In addition, I supported the firm's digitalisation and data science implementation by taking on the role of 'CRM Champion' and deriving business intelligence for informed… Show more I successfully implemented the firm's marketing and business development strategy, driving business opportunities across all practice areas. My role involved attracting new clients through targeted prospect lists and marcom campaigns, as well as generating work from existing clients through customer-centric relationship plans. In addition, I supported the firm's digitalisation and data science implementation by taking on the role of 'CRM Champion' and deriving business intelligence for informed decision-making. I led the firm's tendering/pitching strategy, project managing strong, compelling, and compliant tender responses that resulted in winning the legal work of a $2.2bn company. Additionally, I co-headed the firm's GDPR compliance project to ensure the marketing activities of the business were legal. Turnover increased by 7% throughout my tenure from £20.1m to £21.4m, while also achieving notable improvements in KPIs such as enquiry numbers, client retention, and average client turnover. Show less I successfully implemented the firm's marketing and business development strategy, driving business opportunities across all practice areas. My role involved attracting new clients through targeted prospect lists and marcom campaigns, as well as generating work from existing clients through customer-centric relationship plans. In addition, I supported the firm's digitalisation and data science implementation by taking on the role of 'CRM Champion' and deriving business intelligence for informed… Show more I successfully implemented the firm's marketing and business development strategy, driving business opportunities across all practice areas. My role involved attracting new clients through targeted prospect lists and marcom campaigns, as well as generating work from existing clients through customer-centric relationship plans. In addition, I supported the firm's digitalisation and data science implementation by taking on the role of 'CRM Champion' and deriving business intelligence for informed decision-making. I led the firm's tendering/pitching strategy, project managing strong, compelling, and compliant tender responses that resulted in winning the legal work of a $2.2bn company. Additionally, I co-headed the firm's GDPR compliance project to ensure the marketing activities of the business were legal. Turnover increased by 7% throughout my tenure from £20.1m to £21.4m, while also achieving notable improvements in KPIs such as enquiry numbers, client retention, and average client turnover. Show less



Clarriots Care

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Business Support Manager

  • Feb 2016 - Dec 2017

  I was promoted to another role, where my primary responsibility was to drive the development of Clarriots Care Franchise businesses throughout the UK and maximise their expansion and growth. This involved project managing the setup and launch of all franchise businesses, supporting franchisees with sales, marketing, operations, and business development, and developing policies and procedures in relation to service development and strategy. I closely monitored, reported on, and reviewed the… Show more I was promoted to another role, where my primary responsibility was to drive the development of Clarriots Care Franchise businesses throughout the UK and maximise their expansion and growth. This involved project managing the setup and launch of all franchise businesses, supporting franchisees with sales, marketing, operations, and business development, and developing policies and procedures in relation to service development and strategy. I closely monitored, reported on, and reviewed the performance of franchise businesses, making site visits for business reviews, on-site training, and performance analysis. Additionally, I produced a rolling 5-year franchise development plan. In addition to my professional experience, I completed various courses, including a Diploma in Team Leading, as well as courses in financial performance analysis, monitoring and motivating businesses, and marketing and recruitment for growth.

• Marketing Assistant

  • Aug 2015 - Feb 2016

  I was responsible for executing the company's internal and external marketing plan, ensuring the brand was communicated effectively across all channels. This involved devising and executing various marketing campaigns, managing Google Analytics, Google AdWords, and implementing SEO strategies. Additionally, I was responsible for proofreading, copywriting, and developing marketing collateral, as well as creating and managing press releases and social media campaigns. I also oversaw web… Show more I was responsible for executing the company's internal and external marketing plan, ensuring the brand was communicated effectively across all channels. This involved devising and executing various marketing campaigns, managing Google Analytics, Google AdWords, and implementing SEO strategies. Additionally, I was responsible for proofreading, copywriting, and developing marketing collateral, as well as creating and managing press releases and social media campaigns. I also oversaw web development and content management while coordinating recruitment strategy and supporting business development efforts.



Travanto Ferienwohnungen GmbH

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Intern

  • Dec 2014 - Jun 2015

  As the sole English speaker, I was tasked with a diverse range of responsibilities that allowed me to gain a comprehensive understanding of the travel industry on an international scale. My role encompassed website content management, customer database management, and responding to English-speaking enquiries, while also involving website analytics monitoring and usability improvement. Additionally, I conducted market research and competitor analysis, supported SEO strategies, and contributed to… Show more As the sole English speaker, I was tasked with a diverse range of responsibilities that allowed me to gain a comprehensive understanding of the travel industry on an international scale. My role encompassed website content management, customer database management, and responding to English-speaking enquiries, while also involving website analytics monitoring and usability improvement. Additionally, I conducted market research and competitor analysis, supported SEO strategies, and contributed to customer acquisition efforts. I also had the opportunity to enhance my writing skills by creating editorials, blog posts, and newsletters. Show less As the sole English speaker, I was tasked with a diverse range of responsibilities that allowed me to gain a comprehensive understanding of the travel industry on an international scale. My role encompassed website content management, customer database management, and responding to English-speaking enquiries, while also involving website analytics monitoring and usability improvement. Additionally, I conducted market research and competitor analysis, supported SEO strategies, and contributed to… Show more As the sole English speaker, I was tasked with a diverse range of responsibilities that allowed me to gain a comprehensive understanding of the travel industry on an international scale. My role encompassed website content management, customer database management, and responding to English-speaking enquiries, while also involving website analytics monitoring and usability improvement. Additionally, I conducted market research and competitor analysis, supported SEO strategies, and contributed to customer acquisition efforts. I also had the opportunity to enhance my writing skills by creating editorials, blog posts, and newsletters. Show less



educom

• Germany
• Professional Training and Coaching
• 1 - 100 Employee

• Business English & Communication Trainer

  • Oct 2014 - Jun 2015

  I worked independently to implement and lead Business English and communication courses to Educom's high standards in a dynamic, results-based environment. I worked independently to implement and lead Business English and communication courses to Educom's high standards in a dynamic, results-based environment.



Halsbury Travel Group

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Group Leader & Interpreter

  • Apr 2011 - Jun 2014

  I led multiple trips - often independently - to various cities across Europe, accompanying large groups of students on sports tours, ski trips and work experience trips. I led multiple trips - often independently - to various cities across Europe, accompanying large groups of students on sports tours, ski trips and work experience trips.



Gusti Leder GmbH

• Germany
• Retail Apparel and Fashion
• 1 - 100 Employee

• Translator & Interpreter

  • Feb 2013 - Jun 2013

  Responsible for the translation, proofreading and editing of written materials from German into English, ensuring the translations retained the context and style of the original. Responsible for the translation, proofreading and editing of written materials from German into English, ensuring the translations retained the context and style of the original.



British Council

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Foreign Language Assistant

  • Aug 2012 - Jun 2013

  Through classroom teaching and extra-curricular activities, I provided an understanding of contemporary British culture, as well as planning, preparing and delivering engaging lessons. Through classroom teaching and extra-curricular activities, I provided an understanding of contemporary British culture, as well as planning, preparing and delivering engaging lessons.