Experience

The Story House

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Creative Director

  • Apr 2023 - Present

• Creative Director

  • Jan 2020 - Present



TiVo

• United States
• Technology, Information and Media
• 300 - 400 Employee

• Creative Director

  • Mar 2018 - Jan 2020

  — Managing a team of 4 designers and 2 writers, I am responsible for all global marketing initiatives for both the B2B and B2C businesses across social, digital, print and experiential.— Spearhead marketing campaigns for over 10 different products for 5 different business units - each with its own target market— Led 3 global company rebrands, developing new brand narratives and looks, based on competitive landscape analysis and user research, helping the company reposition itself to stay ahead of market challenges in the entertainment technology space— Led 3 major product launches for the B2C business. Created a unique brand and tone for each which included directing two large-scale photo shoots, packaging design, social media and digital ad campaigns and website design. — Revitalized design team through mentorship, weekly “Show & Tell” meetings, encouraging project ownership, creative experimentation and a better understanding of stakeholder needs Show less

• Senior Manager, Art Director

  • Jul 2015 - Mar 2018

  — Received a promotion following superior performance leading two company-wide rebrands. — Worked directly with the VP of Brand to help establish brand and product strategy, design language, personality and tone, based on business needs.



AMCI Global

• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Freelance Associate Creative Director

  • Nov 2014 - Jun 2015

  — Responsible for the concept, presentation and execution of both physical and digital marketing activations for 5 automotive brands — Worked directly with the Executive Creative Director in a very fast-paced environment and led a team of 5 including 2 writers, 1 designer, 1 animator and 1 illustrator — Designed and launched Lincoln’s Re:Style Your Drive app — Sold through and executed a website redesign for AMCI Global — Responsible for the concept, presentation and execution of both physical and digital marketing activations for 5 automotive brands — Worked directly with the Executive Creative Director in a very fast-paced environment and led a team of 5 including 2 writers, 1 designer, 1 animator and 1 illustrator — Designed and launched Lincoln’s Re:Style Your Drive app — Sold through and executed a website redesign for AMCI Global



BRC Imagination Arts

• United States
• Entertainment Providers
• 1 - 100 Employee

• Interactive Art Director

  • Aug 2011 - Oct 2014

  — Hired to lead a new Interactive Design department to help BRC create more interactive and personalized experiences for museums, brand centers, theme parks and urban districts — Concepted and pitched ideas for physical and interactive experiences for a wide range of clients including Coca-Cola, Nickelodeon, The Jim Henson Company, Volkswagen, Ford and many others — Part of a small, core team that won a $7 million project with the World of Coca-Cola and a competition to build a Museum of Urbanism in Hangzhou, China with architects Herzog and de Meuron — Led the cultural master-planning for the revitalization of the East Village in San Diego and Miami’s South Beach Show less



Bruce Mau Design

• Canada
• Design Services
• 1 - 100 Employee

• Designer

  • May 2010 - Sep 2010

  — Concepted and created an animated marketing video for the environmental non-profit, Canopy — Assisted in the rebrand of the Big Blue Bus, executing a variety of collateral, from bus maps to street signage — Designed a concept social networking website for EPCOT and concept website for Oprah Winfrey’s Harpo Radio — Concepted and created an animated marketing video for the environmental non-profit, Canopy — Assisted in the rebrand of the Big Blue Bus, executing a variety of collateral, from bus maps to street signage — Designed a concept social networking website for EPCOT and concept website for Oprah Winfrey’s Harpo Radio



Momentum Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Art Director

  • May 2007 - Oct 2008

  — Responsible for the concept and execution of all experiential activations for both Verizon and Verizon Wireless — Concepted and executed sponsored events including the Verizon Lounge for the official Grammy’s After-Party, the Press Lounge for CES and a USA Luge Experience in Jackson Hole, Wyoming — Concepted and executed product launch activations for Verizon Fios as well as the Juke, the Blackberry Storm, and the EnV mobile phones — Responsible for the concept and execution of all experiential activations for both Verizon and Verizon Wireless — Concepted and executed sponsored events including the Verizon Lounge for the official Grammy’s After-Party, the Press Lounge for CES and a USA Luge Experience in Jackson Hole, Wyoming — Concepted and executed product launch activations for Verizon Fios as well as the Juke, the Blackberry Storm, and the EnV mobile phones



Saatchi & Saatchi Healthcare

• Art Director

  • May 2005 - May 2007

  — Responsible for the concept, design and execution of ad campaigns, brand identities, print collateral, packaging and trade show signage for a variety of pharmaceutical brands — Launched a new brand, BiDil, the first heart failure treatment specifically for African Americans — Responsible for the concept, design and execution of ad campaigns, brand identities, print collateral, packaging and trade show signage for a variety of pharmaceutical brands — Launched a new brand, BiDil, the first heart failure treatment specifically for African Americans



Publicis Dialog, Manhattan Marketing Ensemble, Conquest Business Media, Beanie Cabs

• Freelance Art Director

  • Jan 2004 - May 2005

  Conceived and designed ads, point-of-sale displays and trade show graphics for Kraft, Smirnoff, Palmer’s Cocoa Butter, Johnnie Walker, Nathan’s Famous Hot Dogs, Kahlua, Malibu Rum, and The Manufacturer and North American Industry magazine. Conceived and designed ads, point-of-sale displays and trade show graphics for Kraft, Smirnoff, Palmer’s Cocoa Butter, Johnnie Walker, Nathan’s Famous Hot Dogs, Kahlua, Malibu Rum, and The Manufacturer and North American Industry magazine.