Chief Operating Officer (COO)

• Nov 2021 - Present

Chief Communications Officer (CCO)

• Dec 2020 - Nov 2021

U-Diagnostics Lab (UD) is an innovative medical laboratory, specialized in the field of clinical chemistry and hematology, medical microbiology, medical immunology, and pathological diagnostics. In collaboration with partner laboratories, UD responds to the laboratory services needs from general practitioners, health and safety service companies, health centers, government agencies, and private companies.Its sister company HealthCheckCenters (HCC) provides broad-spectrum distribution of these medical diagnostics to the end consumer and is currently the leading provider in COVID-19 analysis with 90+ test locations throughout the Netherlands. It is HCC’s aim to turn this consumer-facing arm of the company into an even more efficient and straightforward service organization that leads the conversation on responsible, affordable and reliable health checks to provide greater insight into one's overall health. Show less

Chief Operating Officer

• Jan 2017 - Aug 2019

ESA Latin America is a Destination Management Company (DMC) and Professional Congress Organizer (PCO) that manages and operates global business events and high-end incentive travel throughout Latin America. Second in command to CEO. Led a team of 9 Country Managing Directors. In charge of operational excellence, P&L ownership and divisional country budget management, strategy development and execution, sales performance, and vendor management. • Designed and supported accountability models for the Operational and Business Development Teams to continuously monitor and manage performance, increasing revenue by 59% over a 2-year period. • Designed and implemented Sales and Financial Forecasting models to provide the Executive Leadership Team with real-time and historical business intelligence, which allowed expansion to 2 new territories and 15 additional fulltime team members. • Assessed operational processes on a company-wide level and elaborated SOP’s and Operational Manuals to assure operational excellence. Achieved customer satisfaction score of 9.4/10. • Overhauled operations in Chile (revenue up 11%), Colombia (revenue up 46%) and Panama (revenue up 95%), and opened offices in Costa Rica and Mexico. • Achieved lowest overall staff turnover level in company history. • Developed model and steered the upgrade of the service catalog and online content library for greater proposal consistency, stronger vendor management, and increased employee productivity. Show less

Director, Resort Sales and Marketing

• Apr 2015 - Jan 2017

Bern Hotels & Resorts is the largest and most important hospitality group in Panama. Its portfolio includes seven hotels and resorts under Starwood/Marriott and IHG brands and one standalone boutique property. Destination Management services are offered through its tour operator Gamboa Tours and Panamazing DMC. Reported to the Vice President. Directly responsible for the sales and marketing strategy and implementation of the group’s resort operation (777 rooms), as well as management of the tour operator and DMC. Also managed the International Sales Team, Tour & Travel Sales Team, E-Commerce & Digital Marketing Team, producing results for the entire Bern Hotels & Resorts portfolio (15 direct reports). • Designed and implemented sales dashboards to monitor, stimulate, and manage the performance of the team. Increased booking pace by 24% and lead conversion by 15%. • Implemented pricing strategies and rate structures to optimize revenue. • Developed and launched Panamazing DMC. Directly responsible for recruiting and training the team, and actively involved in the day-to-day operation to ensure operational excellence and financial independence from its first year of operation (revenue up 58% in its second year of operation). • Member of the Site Global Annual Conference Committee hosted by The Westin Playa Bonita. Show less

Managing Director Terramar DMC Panama (Set-up & Opening)

• Sep 2009 - Apr 2015

Terramar is a full-service event, destination, conference, and meeting services company with operations in Mexico, Panama, and the US. Reported to the Owner. Promoted to the role after having held the positions of Director of Sales & Business Development in Mexico for 2.5 years. Initially appointed to design a more structured and efficient sales organization for the new ownership and drive transformation. Upon completion invited to start up and manage operations in Panama with full P&L ownership, power of attorney, strategy development and execution, sales & marketing performance, and operational excellence, heading a team of 25 people. • Led the selection and implementation of CRM tool SalesForce. • Designed and implemented Revenue & Cashflow Forecasts to give the Executive Leadership Team better insight and to monitor and manage performance. • Led the establishment and start-up of operations in Panama in 2012, successfully heading the team through its first year of operation and achieving its financial independence from the Mexico office in 2013. Tripled revenue in 2014 with an additional 60% growth in 2015. • Accomplished preferred partnerships with internationally acclaimed hotel properties as in-house DMC and transportation partner, and overall recognition as one of the key players in the Panama Group & Incentive market. Show less

General Manager, Premier Resorts de Mexico

• Jun 2003 - Sep 2009

Cabo Del Sol is the ultimate destination resort community, home to prestigious hotels, private mansions, a premier collection of luxury condominiums and villas, and world-class signature golf courses. Reported to the CEO. Re-incorporated the hospitality industry after extended maternity leave, as Director of Sales for Cabo del Sol. Primarily responsible for real estate lead generation through Premier Resorts de Mexico’s rental program, Cabo del Sol golf and events. Promoted to General Manager of Premier Resorts de Mexico in 2006, heading a team of 45 people. In charge of a portfolio of 83 residences handling the Homeowners Association, property management, rental program, and hotel operations. Show less

Director of Sales and Marketing

• Jan 2000 - Oct 2002

Fiesta Americana Grand Los Cabos is one of the flagship properties of Grupo Posadas, the largest and most important hotel operator in Mexico (150 hotels, 24,000 hotel rooms). Reported to the General Manager. Property of 250 rooms in Cabo del Sol. Achieved financial goals despite challenging market situation after 9/11 and hurricane Juliette in its second year of operation.

Director of International Group Sales

• Mar 1998 - Jan 2000

Fiesta Americana Grand Coral Beach is one of the most iconic and prestigious hotels in Cancun, also part of Grupo Posadas.Reported to the DOSM. Property of 602 rooms. Promoted to Fiesta Americana Grand Los Cabos.

Senior Sales Manager, Group & Convention Services Manager

• Jan 1996 - Mar 1998