Schaefer Edwards
Media Relations Specialist at Rice University- Claim this Profile
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Bio
Experience
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Rice University
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United States
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Higher Education
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700 & Above Employee
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Media Relations Specialist
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May 2022 - Present
Cover a wide variety of beats as a member of the News & Media Relations team within Public Affairs, including the School of Humanities, Rice Public Art, the Center for Civic Leadership, the Office of Graduate and Postdoctoral Studies, the Office of International Students and Scholars and student life. Write and edit press releases, feature stories for Rice News and Rice Magazine articles for coverage areas. Proactively pitch stories to local and national media and coordinate media opportunities for Rice faculty, students and staff in response to inbound inquiries from journalists and news organizations. Show less
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Internal Communications Writer
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Oct 2021 - May 2022
Handled various internal communications needs as part of Rice’s Office of Public Affairs. Wrote, edited and collaborated with university stakeholders on internal messages about topical, sensitive topics. Reported and wrote feature news stories for Rice News, contributed articles to Rice Magazine and assisted the Public Affairs marketing team with copywriting as needed.
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Houston Press
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Staff Writer
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Jun 2020 - Oct 2021
Was the sole full-time staff writer for the Houston Press, Houston’s leading alternative news source with 2.5 million monthly page views. Reported and wrote over 340 news stories covering daily breaking news, the coronavirus pandemic, state and local politics, public policy, natural disasters, human interest and enterprise stories. Was the sole full-time staff writer for the Houston Press, Houston’s leading alternative news source with 2.5 million monthly page views. Reported and wrote over 340 news stories covering daily breaking news, the coronavirus pandemic, state and local politics, public policy, natural disasters, human interest and enterprise stories.
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UNC Hussman School of Journalism and Media
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United States
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Higher Education
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1 - 100 Employee
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Graduate Assistant - Master's in Media & Communication
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Aug 2018 - Jun 2020
Established and maintained relationships with business clients for motion graphics animation course student projects. Performed project management and teaching assistant duties for all of Prof. Terence Oliver’s courses (motion graphics, infographics and magazine design). Established and maintained relationships with business clients for motion graphics animation course student projects. Performed project management and teaching assistant duties for all of Prof. Terence Oliver’s courses (motion graphics, infographics and magazine design).
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Houstonia Magazine
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United States
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Media and Telecommunications
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1 - 100 Employee
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Editorial Intern
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May 2019 - Aug 2019
Reported news stories and wrote articles for Houstonia Magazine, both in print and online. Fact-checked feature stories for the monthly print magazine. Participated in editorial pitch meetings and brainstorm sessions. Reported news stories and wrote articles for Houstonia Magazine, both in print and online. Fact-checked feature stories for the monthly print magazine. Participated in editorial pitch meetings and brainstorm sessions.
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Uber
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United States
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Internet Marketplace Platforms
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700 & Above Employee
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Content Manager
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May 2017 - Aug 2018
Planned and executed multi-channel marketing content campaigns within the seven states of Uber’s South sub-region (TX, LA, OK, CO, UT, MO, KS), in collaboration with regional and national operations and marketing teams. Wrote and copy-edited engaging content that met brand, frequency, and style guidelines, reaching over one million riders and hundreds of thousands of driver-partners. Edited inbound project requests to ensure a consistent brand voice. Used internal CMS software to craft and deliver marketing content campaigns. Show less
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Marketing Manager
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Jul 2015 - May 2017
Grew Uber’s brand awareness in Houston through innovative marketing campaigns. Engaged the Houston rider-base with experiential on-demand activations, email-based referral campaigns, and in- app messaging. Wrote and copy-edited official Uber communications (blogs, social media, email campaigns, in-app messaging, etc.) Strengthened Uber’s position in the community by establishing strategic B2B partnerships and engaging community stakeholders. Performed post-promotion analysis on user acquisition cost to guide strategic planning of future marketing efforts. Show less
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Saint Arnold Brewing Company
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United States
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Food and Beverage Services
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1 - 100 Employee
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Marketing & Events Team
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Aug 2013 - Jul 2015
Planned, managed and executed brewery sponsored events (festivals, community events, non-profit functions), interfacing with the public daily. Gave private and public tours of the brewery to patrons, serving as the brewery’s spokesperson. Executed outer-market events across the state and in Louisiana, traveling as the brewery’s sole representative. Ran special brewery events and helped manage tours and lunches at the brewery. Planned, managed and executed brewery sponsored events (festivals, community events, non-profit functions), interfacing with the public daily. Gave private and public tours of the brewery to patrons, serving as the brewery’s spokesperson. Executed outer-market events across the state and in Louisiana, traveling as the brewery’s sole representative. Ran special brewery events and helped manage tours and lunches at the brewery.
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Rice University
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United States
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Higher Education
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700 & Above Employee
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Rice Memorial Center Building Manager
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Jan 2010 - May 2013
Worked at the Information Desk in the Rice student center assisting patrons of the building. Managed student center events and audio/visual equipment set up, managed campus lost and found, and sold tickets to cultural events provided through Rice Program Council.
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Orientation Week Coordinator
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Feb 2012 - Sep 2012
Coordinated the weeklong university orientation for the 100 new students of Lovett College (one of Rice's dormitories). Interviewed, selected, and lead a team of 40+ student advisors from a pool of 170+ applicants. Created educational materials for new students and families, and collaborated with campus organizations and professional staff to devise/implement events. Managed confidential roommate information forms and paired new student roommates.
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Political Science Research Assistant
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Jun 2010 - Jul 2010
Worked for the Rice/University of Texas at Dallas joint-study, Behavioral Risk Orientations of Public Officials and Citizens Toward Natural Disasters. Assisted in the day-to-day operations of the study, including experiment proctoring, subject recruitment, and codebook data entry.
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Rice University's Baker Institute for Public Policy
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United States
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Think Tanks
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1 - 100 Employee
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Research Assistant
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Jun 2011 - Jul 2011
Researched ethanol subsidies, natural gas extraction, and urban growth/heavy truck stocks of Organization for Economic Cooperation and Development countries in relation to China's growing energy demands for the Institute’s Energy Forum. Copy-edited official Energy Forum reports and contributed to blog posts. Researched ethanol subsidies, natural gas extraction, and urban growth/heavy truck stocks of Organization for Economic Cooperation and Development countries in relation to China's growing energy demands for the Institute’s Energy Forum. Copy-edited official Energy Forum reports and contributed to blog posts.
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The University of Texas at Austin
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United States
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Higher Education
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700 & Above Employee
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GeoFORCE Texas Summer Counselor
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Jul 2010 - Jul 2010
Served as a counselor for 20+ high school students in Oregon and Washington State for a ten-day summer program. Assisted in daily test administration, instruction of geoscience curriculum, and trip logistics. Served as a counselor for 20+ high school students in Oregon and Washington State for a ten-day summer program. Assisted in daily test administration, instruction of geoscience curriculum, and trip logistics.
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Uvalde Leader-News
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United States
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Newspaper Publishing
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1 - 100 Employee
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Staff Writer
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Jan 2009 - Aug 2009
Wrote feature articles for Uvalde, Texas’ bi-weekly city newspaper. Proofread articles, interviewed subjects, took photographs, and brainstormed story ideas during weekly meetings. Wrote feature articles for Uvalde, Texas’ bi-weekly city newspaper. Proofread articles, interviewed subjects, took photographs, and brainstormed story ideas during weekly meetings.
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Education
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UNC School of Media and Journalism
Master's degree, Media & Communication - Journalism Concentration -
Rice University
Bachelor of Arts, Political Science -
Uvalde High School