Director of Product, Core Consumer Experience; Head of Product Design, Quality Assurance

• Jul 2023 - Present

Driving top- and bottom-line growth

Group Product Manager, Core Consumer Experience

• Mar 2022 - Jun 2023

Reporting to the Co-founder and Chief Product Officer, I lead a global team of 22 (consisting of Product Managers, Product Designers, and Quality Assurance Engineers) to ideate, design, develop and launch next-gen digital commerce and subscription experiences ("lead-to-cash") for leading enterprises within the TMT space across 3 product lines: 1. Digital Wireless 2. Fiber 3. Devloper Platforms Combined, these products generate $xxM Annual Recurring Revenue (ARR) for the… Show more Reporting to the Co-founder and Chief Product Officer, I lead a global team of 22 (consisting of Product Managers, Product Designers, and Quality Assurance Engineers) to ideate, design, develop and launch next-gen digital commerce and subscription experiences ("lead-to-cash") for leading enterprises within the TMT space across 3 product lines: 1. Digital Wireless 2. Fiber 3. Devloper Platforms Combined, these products generate $xxM Annual Recurring Revenue (ARR) for the company with consistent 50% revenue growth YoY

Senior Product Manager, Growth

• Jul 2020 - Mar 2022

I led a 22-member global, multi-disciplinary team to launch and scale a virtual care platform "mWell PH" in the SE Asian market, partnering with KKR- and GIC-backed 3300-bed provider group -lead user research, user testing, -influence internal & external stakeholders to get buy-in on product strategy, product roadmap and prioritized initiatives -lead all analytics & experimentation effort To date, mWell PH has 1 million registered users, with a 4.6 rating in Apple Store 4.2… Show more I led a 22-member global, multi-disciplinary team to launch and scale a virtual care platform "mWell PH" in the SE Asian market, partnering with KKR- and GIC-backed 3300-bed provider group -lead user research, user testing, -influence internal & external stakeholders to get buy-in on product strategy, product roadmap and prioritized initiatives -lead all analytics & experimentation effort To date, mWell PH has 1 million registered users, with a 4.6 rating in Apple Store 4.2 rating in Google Play. It has also won the prestigious 2023 Global Mobile Awards (GLOMO) Best Mobile Innovation for Digital Life Award, Digital Everything Category, in the Mobile World Congress, Barcelona Spain

Product Manager, Growth

• Feb 2019 - Jul 2020

Founded by early Product & Growth teams from Facebook, chaired by Chamath Palihapitiya, Facebook's 1st VP of Growth and CEO of Social Capital, and backed by GV, Social Capital and SV Angel. LotusFlare brings digital-native and cloud-native software stack and expertise in Growth to help mobile operators (wireless carriers) around the world reimagine their digital experiences At LotusFlare, I work on growth for consumer-facing digital products (acquisition, activation, retention… Show more Founded by early Product & Growth teams from Facebook, chaired by Chamath Palihapitiya, Facebook's 1st VP of Growth and CEO of Social Capital, and backed by GV, Social Capital and SV Angel. LotusFlare brings digital-native and cloud-native software stack and expertise in Growth to help mobile operators (wireless carriers) around the world reimagine their digital experiences At LotusFlare, I work on growth for consumer-facing digital products (acquisition, activation, retention, engagement and monetization) by synthesizing insights across qualitative and quantitative data, developing hypotheses and running experiments. Further, I've worked on growth infrastructure tools with a focus on experimentation and feature validation. Product Areas + Retention and onboarding optimization for a Live TV streaming product + Product discovery and validation for a 0-to-1 consumer product + Growth infrastructure (experimentation, feature validation, analytics platform) Skills and Competencies ✓UX Research & Customer Discovery ✓Jobs-to-be-done (JTBD) ✓Rapid prototyping and user testing ✓Growth Data Analyses (Cohort Analyses, Growth Accounting, Power User Curve, Activation Metrics Analyses, Retention & Engagement Analyses, Resurrection Analyses) ✓Search Engine Marketing (SEM) and Conversion Rate Optimization (CRO) ✓Agile product delivery using Kanban/SCRUM methodology, adept at making trade-off decisions to balance timeline, requirements and resources ✓iOS/Web development ✓Experimentation

Fellow (ODH1)

• Apr 2021 - Jul 2023

Joining a group of dreamers and builders to build a world-changing health tech business Joining a group of dreamers and builders to build a world-changing health tech business

Product Manager, Web and Content Discovery

• Dec 2018 - Feb 2019

▪ Conceptualized and implemented MVP (Minimum Viable Product) by synthesizing qualitative and quantitative data sets including user interviews, market research, usability studies, web analytics data and product usage data ▪ Defined core metrics and conversion path for the MVP and medium- and long-term product strategy and roadmap ▪ Analyzed Google Analytics data and built Tableau dashboards to improve visibility for product usage ▪ Conceptualized and implemented MVP (Minimum Viable Product) by synthesizing qualitative and quantitative data sets including user interviews, market research, usability studies, web analytics data and product usage data ▪ Defined core metrics and conversion path for the MVP and medium- and long-term product strategy and roadmap ▪ Analyzed Google Analytics data and built Tableau dashboards to improve visibility for product usage

Product Manager, Home Buying Experience

• Jun 2018 - Sep 2018

realtor.com, a News Corp company, is the 2nd largest real estate marketplace in U.S. with 65M+ monthly active users ▪ Identified new opportunities through interviews, surveys, market research and competitive analysis to conceive product feature to source listings from home sellers: developed product investment case, product roadmap, performance metrics; estimated to increase listings by 65,000 and revenue by $8M/year ▪ Collaborated with internal stakeholders to implement “fake door… Show more realtor.com, a News Corp company, is the 2nd largest real estate marketplace in U.S. with 65M+ monthly active users ▪ Identified new opportunities through interviews, surveys, market research and competitive analysis to conceive product feature to source listings from home sellers: developed product investment case, product roadmap, performance metrics; estimated to increase listings by 65,000 and revenue by $8M/year ▪ Collaborated with internal stakeholders to implement “fake door testing” to collect customer feedback of product feature and saw adoption rate of 40%; Iterated on the test to increase adoption to 60% ▪ Crafted user stories and developed prototypes for usability testing to refine user interface and experience ▪ Prioritized three solutions by managing trade-offs between benefit, cost, strategic value, gaining buy-in from stakeholders including software development, user experience & design, marketing sales and legal Show less realtor.com, a News Corp company, is the 2nd largest real estate marketplace in U.S. with 65M+ monthly active users ▪ Identified new opportunities through interviews, surveys, market research and competitive analysis to conceive product feature to source listings from home sellers: developed product investment case, product roadmap, performance metrics; estimated to increase listings by 65,000 and revenue by $8M/year ▪ Collaborated with internal stakeholders to implement “fake door… Show more realtor.com, a News Corp company, is the 2nd largest real estate marketplace in U.S. with 65M+ monthly active users ▪ Identified new opportunities through interviews, surveys, market research and competitive analysis to conceive product feature to source listings from home sellers: developed product investment case, product roadmap, performance metrics; estimated to increase listings by 65,000 and revenue by $8M/year ▪ Collaborated with internal stakeholders to implement “fake door testing” to collect customer feedback of product feature and saw adoption rate of 40%; Iterated on the test to increase adoption to 60% ▪ Crafted user stories and developed prototypes for usability testing to refine user interface and experience ▪ Prioritized three solutions by managing trade-offs between benefit, cost, strategic value, gaining buy-in from stakeholders including software development, user experience & design, marketing sales and legal Show less

Product Marketing Manager MBA Intern

• Jun 2017 - Aug 2017

CUSTOMER RESEARCH - Conducted customer discovery interviews with 25 sales and 10 customers to gather insights on customer needs and purchase preferences to identify points of differentiation - Consulted industry databases such as eMarketers, Forrester, Gartner COMPETITIVE ANALYSIS -Conducted competitive research on 10 major competitors (8 of which are private companies) by using creative research techniques, directly influencing product strategy GO-TO-MARKET STRATEGY -… Show more CUSTOMER RESEARCH - Conducted customer discovery interviews with 25 sales and 10 customers to gather insights on customer needs and purchase preferences to identify points of differentiation - Consulted industry databases such as eMarketers, Forrester, Gartner COMPETITIVE ANALYSIS -Conducted competitive research on 10 major competitors (8 of which are private companies) by using creative research techniques, directly influencing product strategy GO-TO-MARKET STRATEGY - Segmented and identified priority customers through both rigorous quantitative analysis and synthesizing qualitative insights from customer and competitive research - Developed positioning and messaging to articulate points of differentiation and value to customers - Led the development of marketing collateral include pitch deck, case studies, battle card, and product handbook - Authored a blogpost on "best practices for head-to-head test" (a test used to evaluate retargeting vendors that is similar to A/B test). The blogpost has over 8000 views and is ranked first on Google DATA ANALYSIS - Manipulated large datasets using SQL to analyze past revenue and cost to serve to prioritize customers Show less CUSTOMER RESEARCH - Conducted customer discovery interviews with 25 sales and 10 customers to gather insights on customer needs and purchase preferences to identify points of differentiation - Consulted industry databases such as eMarketers, Forrester, Gartner COMPETITIVE ANALYSIS -Conducted competitive research on 10 major competitors (8 of which are private companies) by using creative research techniques, directly influencing product strategy GO-TO-MARKET STRATEGY -… Show more CUSTOMER RESEARCH - Conducted customer discovery interviews with 25 sales and 10 customers to gather insights on customer needs and purchase preferences to identify points of differentiation - Consulted industry databases such as eMarketers, Forrester, Gartner COMPETITIVE ANALYSIS -Conducted competitive research on 10 major competitors (8 of which are private companies) by using creative research techniques, directly influencing product strategy GO-TO-MARKET STRATEGY - Segmented and identified priority customers through both rigorous quantitative analysis and synthesizing qualitative insights from customer and competitive research - Developed positioning and messaging to articulate points of differentiation and value to customers - Led the development of marketing collateral include pitch deck, case studies, battle card, and product handbook - Authored a blogpost on "best practices for head-to-head test" (a test used to evaluate retargeting vendors that is similar to A/B test). The blogpost has over 8000 views and is ranked first on Google DATA ANALYSIS - Manipulated large datasets using SQL to analyze past revenue and cost to serve to prioritize customers Show less

Strategy MBA Intern - Digital Health Go-To-Market

• Mar 2017 - Jun 2017

Developed Go-To-Market Strategy for Medtronic's emerging digital health products for Type-2 diabetes prevention and chronic disease self-management -Sourced and conducted interviews with 10 key decision makers from potential customer organizations -Developed segmentation and targeting strategy by developing a custom evaluation framework -Recommended marketing tactics, including digital marketing tactics by research state-of-the-art Account Based Marketing (ABM)… Show more Developed Go-To-Market Strategy for Medtronic's emerging digital health products for Type-2 diabetes prevention and chronic disease self-management -Sourced and conducted interviews with 10 key decision makers from potential customer organizations -Developed segmentation and targeting strategy by developing a custom evaluation framework -Recommended marketing tactics, including digital marketing tactics by research state-of-the-art Account Based Marketing (ABM) technologies -Achieved full buy-in from senior level leadership Show less Developed Go-To-Market Strategy for Medtronic's emerging digital health products for Type-2 diabetes prevention and chronic disease self-management -Sourced and conducted interviews with 10 key decision makers from potential customer organizations -Developed segmentation and targeting strategy by developing a custom evaluation framework -Recommended marketing tactics, including digital marketing tactics by research state-of-the-art Account Based Marketing (ABM)… Show more Developed Go-To-Market Strategy for Medtronic's emerging digital health products for Type-2 diabetes prevention and chronic disease self-management -Sourced and conducted interviews with 10 key decision makers from potential customer organizations -Developed segmentation and targeting strategy by developing a custom evaluation framework -Recommended marketing tactics, including digital marketing tactics by research state-of-the-art Account Based Marketing (ABM) technologies -Achieved full buy-in from senior level leadership Show less

Technical Consultant

• Jun 2013 - Jul 2016

COMPANY Ontracks Consulting (acquired by Cohesive, a Bentley Systems company in March 2021), is an operational improvement and technology consulting firm. It advises companies in asset-intensive industries (oil&gas, manufacturing, utilities, retail, public sector) on maintenance and asset management best practices through the implementation of industry-leading EAM software from IBM. It consistently appeared on PROFIT500 list - the ranking of fastest-growing Canadian companies based on… Show more COMPANY Ontracks Consulting (acquired by Cohesive, a Bentley Systems company in March 2021), is an operational improvement and technology consulting firm. It advises companies in asset-intensive industries (oil&gas, manufacturing, utilities, retail, public sector) on maintenance and asset management best practices through the implementation of industry-leading EAM software from IBM. It consistently appeared on PROFIT500 list - the ranking of fastest-growing Canadian companies based on 5-year revenue growth, equivalent to INC5000 in the U.S. EXPERIENCE CLIENT ENGAGEMENT/PRODUCT DEVELOPMENT -Conducted workshops to gather requirements from customers -Helped customers to define, track and optimize critical KPIs -Developed and refined business use cases as well as technical specifications -Led and coordinated usability testing to identify bugs and opportunities of improvement -Managed client relationships at Director/VP level PROJECT MANAGEMENT -Managed timeline, resources and status update -Scoped project by identifying customer need MARKETING & BUSINESS DEVELOPMENT -Hosted webinars on software best practices -Contributed to RFP Show less COMPANY Ontracks Consulting (acquired by Cohesive, a Bentley Systems company in March 2021), is an operational improvement and technology consulting firm. It advises companies in asset-intensive industries (oil&gas, manufacturing, utilities, retail, public sector) on maintenance and asset management best practices through the implementation of industry-leading EAM software from IBM. It consistently appeared on PROFIT500 list - the ranking of fastest-growing Canadian companies based on… Show more COMPANY Ontracks Consulting (acquired by Cohesive, a Bentley Systems company in March 2021), is an operational improvement and technology consulting firm. It advises companies in asset-intensive industries (oil&gas, manufacturing, utilities, retail, public sector) on maintenance and asset management best practices through the implementation of industry-leading EAM software from IBM. It consistently appeared on PROFIT500 list - the ranking of fastest-growing Canadian companies based on 5-year revenue growth, equivalent to INC5000 in the U.S. EXPERIENCE CLIENT ENGAGEMENT/PRODUCT DEVELOPMENT -Conducted workshops to gather requirements from customers -Helped customers to define, track and optimize critical KPIs -Developed and refined business use cases as well as technical specifications -Led and coordinated usability testing to identify bugs and opportunities of improvement -Managed client relationships at Director/VP level PROJECT MANAGEMENT -Managed timeline, resources and status update -Scoped project by identifying customer need MARKETING & BUSINESS DEVELOPMENT -Hosted webinars on software best practices -Contributed to RFP Show less

Technical Consultant

• Jun 2013 - Jul 2016

Business System Analyst

• Nov 2012 - Apr 2013

Business System Analyst

• Apr 2012 - Aug 2012

Marketing Database Analyst (Professional Experience Year Internship)

• Aug 2010 - Jul 2011

Research Student

• May 2009 - Aug 2009

Sales Coordinator

• Jun 2008 - Aug 2008