Arhan Isin, MCIM, MMICS

Director Turkey at Interconnection Consulting
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Contact Information
us****@****om
(386) 825-5501
Location
Turkey, TR
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency
  • Turkish Native or bilingual proficiency

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Credentials

  • Chartered Marketer
    Chartered Institute of Marketing (UK)

Experience

    • Austria
    • Events Services
    • 1 - 100 Employee
    • Director Turkey
      • Jun 2021 - Present

      • Foundation of Antalya,Turkey office for market expansion• Recruitment, orientation and performance management of human resources• Planning, budgeting and forecasting of operational and financial aspects of the business• KPI setting, marketing and communications of business activities in the local market • Foundation of Antalya,Turkey office for market expansion• Recruitment, orientation and performance management of human resources• Planning, budgeting and forecasting of operational and financial aspects of the business• KPI setting, marketing and communications of business activities in the local market

    • Business Consulting and Services
    • Executive Director
      • Jan 2017 - Present

      • Start-up business planning, corporate identity, customer experience, marketing and communications strategies building and implementation of ophthalmology clinics chain • Start-up business planning, corporate identity, customer experience, marketing and communications strategies building and implementation of ophthalmology clinics chain

    • Türkiye
    • Travel Arrangements
    • 1 - 100 Employee
    • Vice President, Marketing & Customer Experience
      • Oct 2013 - Nov 2016

      Base: Turkey Markets: Sweden, Norway, Denmark, Finland Operation: Turkey, Greece, Cyprus, Tunisia, Egypt, Spain• Business performance baseline research for marketing, sales and customer service operations • Consolidation of fragmented marketing budgets in five countries worth €4,5m• Review of marketing channels and materials and transformation of corporate communications• Customer segmentation analysis for Nordic market and customer satisfaction KPI’s introduction in line with the segmentation findings• A custom corporate CRM module is produced to secure international customer data with encrypted technologies, data mining processes started to identify growth and new product development opportunities. • Customer journeys and business processes mapping and optimization scheme rollout resulting in increased call-centre efficiency, (waiting and resolution times reduced, FCR and sale figures increased), reduced complaints and re-clamations in market countries, NPS score improved by 3 points over two years• Media team formed with high level of skills and technological tools in order to capture the best possible audio visual product presentations where the results have been witnessed over 6 months in social media and youtube sales conversions.• Delivered two customer experience and sales trainings to call centre and destination reps in order to increase the awareness of the corporate goals, service KPI’s and increase the skills to up-selling or cross-selling opportunities

    • Business Consulting and Services
    • Executive Director
      • May 2010 - Oct 2013

      • Research & development of contemporary approaches for customer experience management, customer segmentation and service quality assessment. The following tools have been added to the offerings portfolio under Micent IP: o EMOSSTM - Customer identification and segmentation system o 3DMSTM - 3D Mystery shopping & benchmarking o Customer journeys/Business processes mapping & optimization toolkit o Customer experience/customer service management HR training modules• Marketing and Corporate Communications, EU/UK/TURKEY• Customer Experience Management, EU/UK/TURKEY• Training and Coaching, EU/UK/SOUTH CAUCASUS/TURKEY

    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Customer Services and E-Marketing Manager
      • May 1998 - May 2010

      • Customer experience strategy and service excellence programmes management• ICS Awards & coaching programme management• International events management • Mystery shopping/customer journeys mapping & optimization projects• Evaluation of all customer operations and business performance in Ankara, Istanbul and Izmir service centers through balanced Scorecards• E-marketing and Communications management • Networking and business development • Customer Service Trainings Delivery in EU, UK and Turkey

    • United States
    • International Trade and Development
    • 700 & Above Employee
    • Worldbank GDLN Network Coordinator
      • 2003 - 2010

      • Programme management for distance learning programmes on behalf of the Global Learning and Development Unit of the Worldbank. • Programme management for distance learning programmes on behalf of the Global Learning and Development Unit of the Worldbank.

    • Assistant General Manager
      • Oct 1994 - Nov 1997

      • Business Development and management plan for a 4 star Holiday resort environment. • Management, coordination and performance evaluation of Front Office, F&B, Guest Relations, Health & Sports Club, Sales & Marketing, Customer Services and Operations teams as well as activities • Business Development and management plan for a 4 star Holiday resort environment. • Management, coordination and performance evaluation of Front Office, F&B, Guest Relations, Health & Sports Club, Sales & Marketing, Customer Services and Operations teams as well as activities

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Production and Promotions Manager
      • Apr 1993 - Aug 1994

      • Event organizations• Marketing portfolio design• Production of marketing teasers, jingles and commercials • Event organizations• Marketing portfolio design• Production of marketing teasers, jingles and commercials

    • Customer Services and Marketing Representative
      • Feb 1991 - Mar 1993

      • Sales and Marketing activities undertaken for air travel and incoming tours operations• Front Line Customer Service delivery • Sales and Marketing activities undertaken for air travel and incoming tours operations• Front Line Customer Service delivery

    • Customer Services Representative
      • Jan 1990 - Jan 1991

      • Front line customer care services delivery • Front line customer care services delivery

    • Trainee
      • Aug 1989 - Jan 1990

      • Hospitality Management Internship programme at the front office. • Hospitality Management Internship programme at the front office.

Education

  • CIM | The Chartered Institute of Marketing
    Professional Diploma, Marketing
    2008 - 2009
  • Anadolu University
    Bachelors, Economy
    1996 - 2001
  • Hacettepe University
    Associate, Hospitality Management
    1987 - 1990
  • Ankara College
    Diploma
    -

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