Experience

Community Resource Center

• United States
• Individual and Family Services
• 1 - 100 Employee

• Marketing And Communications Manager

  • Jul 2022 - Aug 2023

  Encinitas, CA, United States



Daily Harvest Express

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director Of Marketing And Development

  • Mar 2013 - Oct 2021

  Carlsbad, CA An e-commerce farmers' market helping sustain local farming and improve access in our community. Grew into a multi-million dollar business in 8 years through grassroots and digital marketing.



Go Green Agriculture

• United States
• Farming
• 1 - 100 Employee

• Marketing Director

  • Nov 2010 - Oct 2011

  Encinitas, CA Reporting to the CEO, I developed marketing strategies for their hydroponically grown organic produce, including brand development, community outreach, and instore promotions Created and trademarked brand name Happy Living ® Lettuce, plus designed product labeling, sales literature and marketing collateral. Produced key initiatives that resulted in partnerships with distributors, retailers, driving growth, increasing sales growth 1000% within in 7 months.



Suneva Medical

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Aug 2009 - Feb 2010

  Developed and executed marketing tactics for launching the injectable wrinkle filler, Artefill ® through development of email, print and product information pieces. Provided communications and marketing support for our physician partners. Supported sales team, managed tradeshows, created toolboxes and collateral. Increased inventory fulfillment efficiencies, reducing shipping costs 30%.



Blue Shield of California

• United States
• Insurance
• 700 & Above Employee

• Marketing Manager Contract

  • Feb 2008 - Mar 2009

  San Francisco Bay Area Partnered with strategy groups to drive lead generation and acquisition for Medicare and Healthy Families (HFP) product lines via the direct sales channels. Leveraged customer insights, product benefits and market conditions to develop creative briefs, targeting and messaging strategies and performance metrics. Responsible for Medicare Open Enrollment direct mail program that performed consistently 200% over plan. Designed banner ads that improved click-rate performance 200% over… Show more Partnered with strategy groups to drive lead generation and acquisition for Medicare and Healthy Families (HFP) product lines via the direct sales channels. Leveraged customer insights, product benefits and market conditions to develop creative briefs, targeting and messaging strategies and performance metrics. Responsible for Medicare Open Enrollment direct mail program that performed consistently 200% over plan. Designed banner ads that improved click-rate performance 200% over previous year. Managed print and radio advertising for HFP Open Enrollment that raised leads and sales 300% over plan. Co-recipient of the Prism Best Multicultural award from Public Relations Society of America (PRSA) for 2009 Healthy Families Program marketing campaign. Analyzed annual marketing performance for HFP and developed their first analysis reports, developing benchmarks and performance metric standards for future reporting. Show less



DaVita Kidney Care

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Manager

  • Nov 2006 - Jan 2008

  Burlingame, California, United States I concurrently managed projects for two business lines - rebranding for VillageHealth Disease Management and launching VillageHealth's Medicare Advantage Plan. Marketing Specialist for VillageHealth Directed rebranding and integration of a recently acquired line of business, from RMS to VillageHealth Disease Management that included revising product positioning, managing design and production across all channels. Collaborated with business unit, creative and vendors to design a… Show more I concurrently managed projects for two business lines - rebranding for VillageHealth Disease Management and launching VillageHealth's Medicare Advantage Plan. Marketing Specialist for VillageHealth Directed rebranding and integration of a recently acquired line of business, from RMS to VillageHealth Disease Management that included revising product positioning, managing design and production across all channels. Collaborated with business unit, creative and vendors to design a new logo, build a customer-centric website, and create new corporate and sales materials. Managed client and corporate communications during rebranding process. Marketing for Medicare Advantage Plan Subject Matter Expert for marketing, product planning and market research for launch; partnering with leadership team and vendors to develop over 300 marketing materials. Led cross-functional team for messaging and channel strategies to drive product acceptance. Created Market Overview and Strategic Marketing Plan for regulatory submission. Designed website to be culturally and language-level appropriate for target market. Conducted market research (multi-city focus groups) to evaluate and prepare product positioning. Show less



Santarus, Inc.

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Operations Administrator

  • Sep 2005 - Jun 2006

  San Diego, CA Managed review, approval and production of marketing, educational and corporate materials and communications for commercial launch of ZEGERID® Capsules in February 2006. Managed medical, regulatory, and legal review of 200+ new marketing tools and resources Trained sales force on use of field sales materials. Improved customer service issues with fulfillment vendor for national sales force. Managed document control processes and fulfillment warehouse.



La Jolla Pharmaceutical Company

• United States
• Biotechnology Research
• 1 - 100 Employee

• Marketing Communications Administrator

  • Jul 2000 - Apr 2005

  Coordinated marketing and educational programs for commercial launch of Riquent®. Organized major trade-shows, advisory panels and medical education symposiums. Managed relationships with providers, payer organizations and advocacy groups. Developed customer relations management (CRM) software application. Designed and conducted provider profiling activities to support strategic planning for launch. Coordinated logistics for US and European Medical Advisory panel… Show more Coordinated marketing and educational programs for commercial launch of Riquent®. Organized major trade-shows, advisory panels and medical education symposiums. Managed relationships with providers, payer organizations and advocacy groups. Developed customer relations management (CRM) software application. Designed and conducted provider profiling activities to support strategic planning for launch. Coordinated logistics for US and European Medical Advisory panel meetings. Managed design and execution of conference exhibits, advertising and promotional materials.

• Call Center Coordinator

  • Jan 2000 - Jan 2002

  San Diego, California, United States Recruited subjects for Phase 3 lupus nephritis clinical trial to test efficacy of therapeutic drug to prevent kidney disease in patients with Lupus. Initiated and managed recruitment of 300+ subjects at 60 investigator sites in 24 months. Trained and managed Call Center representatives. Created advertising, brochures, medical education literature, videos and Internet programs Designed interactive patient screening website, resulting in increased enrollment.