Experience

Perrigo Nederland

• Netherlands
• Wholesale Drugs and Sundries
• 1 - 100 Employee

• Head of Commercial Strategy and Implementation

  • Jun 2023 - Present

• Commercial Strategy Manager Personal Care

  • Feb 2018 - Jun 2023

  • Driving the business with a strong commercial strategy on pricing, promotion, distribution, revenue and assortment management.• Building and implementing strategic plans per brand and retailer (f.e. A.S. Watson, Etos, Albert Heijn, bol.com) • Generating insights, trends and analyses and advising in- and externally. • A pivotal role between the marketing, account management and supply departments and our management. • Growth of Biodermal in all categories on multiple commercial aspects.• Successfully launched a new category: Biodermal Body.• Optimized the way of working in the commercial strategy department and adjacent departments. Show less



World

• South America | Oceania | Asia

• World trip

  • Feb 2017 - Oct 2017

  A world trip with my partner. This reward to ourselves after working full-time at Mondelēz (FMCG) and Sundio Group (Tourism) for 10 years generated new energy to fulfill my professional and personal goals. If you are interested in our journey and experiences: www.travelnewroads.nl A world trip with my partner. This reward to ourselves after working full-time at Mondelēz (FMCG) and Sundio Group (Tourism) for 10 years generated new energy to fulfill my professional and personal goals. If you are interested in our journey and experiences: www.travelnewroads.nl



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Category Manager Sweet Biscuits and Savoury Snacks

  • Dec 2014 - Jan 2017

  Mondelēz International is one of the world’s largest FMCG companies, known from global brands like Oreo, Milka, Prince, LU, TUC, Philadelphia. In The Netherlands Mondelēz is the number 1 or 2 player in the categories it is active in: Biscuits (Sweet Biscuits, Nutritionals, Savoury Snacks and Breadreplacers), Chocolate, Gum and Cream Cheese. As Category Manager Sweet Biscuits & Savoury Snacks I was responsible for 2 categories and 7 brands: Oreo, Prince, Milka Biscuits, LU, Time Out, TUC, LU Minicrackers- Created strategic category/brand plans and integrated these with the retailer strategies- Optimized sales via in-depth category analysis and business recommendations, tailor made category advices, retailer programs, multi channel shopper activation and digital projects- Strengthened portfolio with NPDs and re-launches and improved promo efficiency- Renewed Sweet Biscuits and Savoury Snacks vision - Realized best place in shelve at top clients- Close collaboration with marketing and sales- Managed Jr. Category Manager & Trainee Show less

• Business Planning Manager Biscuit

  • Oct 2013 - Dec 2014

  As Business Planning Manager Biscuit I was responsible for the daily and long term business steering process by driving development of the Biscuit category and brands ( Oreo, Prince, Milka Biscuits, LU, Time Out, TUC, LU Minicrackers, LIGA, belVita)- Integrated this new role into the organization - Central role in business planning process and multi-disciplinary cooperation with Marketing, Sales, Finance, Logistics and Management- Defined and highlighted risks and opportunities

• Account Manager

  • Apr 2012 - Sep 2013

  As Account Manager Superunie I was responsible for the daily business with 4 Superunie members for all categories Mondelēz is active in, the yearly negotiations, specific category projects and the listing of NPD’s.- Maintained and optimized partnerships for all 8 categories- Prepared and executed yearly negotiations- Realized listing of innovations (45 innovations in 2013)- Maintained and extended availability and optimal shelve position of Mondelēz assortment- Executed promotion plan & instore activation (trough customer headquarter and via field team)- Full responsibility of revenue, budget and forecast Show less

• Jr. Account Manager Bijeen (Jumbo/C1000)

  • Dec 2010 - Apr 2012

  As Jr. Account Manager Bijeen I was responsible for the promotion strategy of all promotions at C1000 and supporting the Customer Team Leader Bijeen with analyzing the customer performance of all Mondelēz categories. - Responsible for unfolding promotion strategy of all promotions at C1000. E.g. most successful World Cup promotion with TUC - In charge of promotion budget- Analyzed customer performance for all Mondelēz categories - Monitored volume estimations and promotional budgets- Developed one way of working for Bijeen team (4fte)- Co-responsibility of reaching volume and revenue targets Show less



Sunweb Group

• Netherlands
• Leisure, Travel & Tourism
• 400 - 500 Employee

• Retail Marketing & Sales

  • Jul 2007 - Nov 2010

  Sundio Group International GmbH is one of the leading travel groups in Europe with brands like Sunweb Vakanties, Sudtours, GOGO, Husk, Eliza was Here and many more. During my career at the Sundio Group I've fullfilled several positions within Marketing & Sales. - Responsibility of sales and communication Sudtours - Developed and optimized on- and offline activation programs - Responsibility of brand positioning, product development and budget - Initiated, developed and implemented strategic partnerships with tourism boards, travel agencies and hotel chains Show less



Fatboy the original

• Netherlands
• Wholesale Furniture and Home Furnishings
• 1 - 100 Employee

• Verkoop binnendienst

  • Sep 2004 - Aug 2005