Docente di Branding Strategico

• Feb 2022 - Present

Company Owner (CEO)

• Sep 2013 - Present

International new ventures about Italian Food. Brand Strategy consultancy. From Corporate Branding to Place Branding (Roma, Parma, ...), and more. International new ventures about Italian Food. Brand Strategy consultancy. From Corporate Branding to Place Branding (Roma, Parma, ...), and more.

Company Owner (CEO)

• 2008 - 2012

One of the first in Europe to offer to final customers a friendly-user CMS to build websites online. From 0 to 7.000 customers! One of the first in Europe to offer to final customers a friendly-user CMS to build websites online. From 0 to 7.000 customers!

Company Owner (CEO)

• 2001 - 2008

Ideation of the brand Eataly; development of the Total Brand Experience model: working for some of the best Italian food companies, such as De Cecco, Eataly, Frescobaldi, and Illy. These are the milestones of a very beautiful and rewarding entrepreneurial experience. Ideation of the brand Eataly; development of the Total Brand Experience model: working for some of the best Italian food companies, such as De Cecco, Eataly, Frescobaldi, and Illy. These are the milestones of a very beautiful and rewarding entrepreneurial experience.

Consumer Products and Retail Expert

• 1999 - 2001

The reorganization of the Italian Practice for Consumer Products & Retail industry was the task that took me there. The sudden buy-out by Capgemini changed our plans! The reorganization of the Italian Practice for Consumer Products & Retail industry was the task that took me there. The sudden buy-out by Capgemini changed our plans!

Chairman (CEO)

• 1995 - 1998

Creating the “consumerist brand” was the fascinating goal of this entrepreneurial project. My primary direct duties were creating the new brand; presenting this disruptive business concept to the top managers of the Italian consumer manufacturers and retailers, and discussing the relative strategic issues. Creating the “consumerist brand” was the fascinating goal of this entrepreneurial project. My primary direct duties were creating the new brand; presenting this disruptive business concept to the top managers of the Italian consumer manufacturers and retailers, and discussing the relative strategic issues.

Direttore Generale (CEO)

• 1989 - 1994

I started as an assistant to the Chairman and I progressively got the responsibility of all the Staff Departments (Strategic Planning, Control, Finance, Personnel, Logistics, Information Services) with the mission to upgrade the structures and procedures of a family company to the managerial standard of a modern group. When I was 34, I was eventually appointed President, getting the full P&L responsibility of the Company and managing 7 Vice Presidents plus three staff Managers. The main accomplishments of our activity were: • Efficiency recovery of manufacturing and sales operations; • Brand repositioning; • Plan for a strategic alliance within the Italian pasta industry; • Ideation of an innovative brand suitable to enter a new price segment; • Launch of a partnership project for company development in the USA. These accomplishments found a sound reward for the outstanding financial performance of the company, in spite of the deep crisis which, at that time, involved the Italian Pasta Industry. Very beautiful experience within a champion of the Italian Food

Executive Assistant to CEO

• 1988 - 1989

Assisting the Chairman on different financial issues, I mainly worked on the strategic plan. In spite of a dull and bureaucratic environment, the experience was very intriguing and challenging due to the atypical complexity of the context which I had to deal with. Assisting the Chairman on different financial issues, I mainly worked on the strategic plan. In spite of a dull and bureaucratic environment, the experience was very intriguing and challenging due to the atypical complexity of the context which I had to deal with.

Management Consultant

• 1987 - 1988

I worked on projects such as company reorganization, enterprise evaluation, industrial accounting, financial equilibrium analysis, and dealing directly with customers at board level. A truly enriching job because of the interdisciplinary approach to management issues and exposure to entrepreneurial behavior. I worked on projects such as company reorganization, enterprise evaluation, industrial accounting, financial equilibrium analysis, and dealing directly with customers at board level. A truly enriching job because of the interdisciplinary approach to management issues and exposure to entrepreneurial behavior.

Financial Planner

• 1984 - 1987

This post, within the EUROPEAN MOS MEMORY DIVISION, was the attainment of a special managerial development program held by the US CORPORATE. Wonderful experience, fundamental for my whole career! In fact, In TI I didn’t only gather advanced techniques but, much more than this, I had the chance “to learn how to work” in an environment that greatly rewards initiative, innovation, flexibility, and effectiveness. This post, within the EUROPEAN MOS MEMORY DIVISION, was the attainment of a special managerial development program held by the US CORPORATE. Wonderful experience, fundamental for my whole career! In fact, In TI I didn’t only gather advanced techniques but, much more than this, I had the chance “to learn how to work” in an environment that greatly rewards initiative, innovation, flexibility, and effectiveness.