Experience

Trellix

• United States
• Computer and Network Security
• 700 & Above Employee

• Chief Marketing Officer

  • Apr 2023 - Present

  San Jose, California, United States Reporting to the CEO. Transforming and integrating two marketing teams to align around marketing effectiveness and ROI, operationalizing and scaling digital-first demand gen, positioning point products as an open and comprehensive security platform, and revamping the website to pivot from brand launch to demand gen. • Delivered record pipe and industry benchmark conversion rates (MQL – BQL – SQL – Pipe - Opportunity) • Launched website with XDR platform message driving 50% lower bounce… Show more Reporting to the CEO. Transforming and integrating two marketing teams to align around marketing effectiveness and ROI, operationalizing and scaling digital-first demand gen, positioning point products as an open and comprehensive security platform, and revamping the website to pivot from brand launch to demand gen. • Delivered record pipe and industry benchmark conversion rates (MQL – BQL – SQL – Pipe - Opportunity) • Launched website with XDR platform message driving 50% lower bounce rates, 333% higher demos • Launched “Mind of CISO” to engage buyer persona, improved XDR Share of Voice from #4 to #1 Show less



Forbes Communications Council

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Member

  • Jan 2022 - Present

  California, United States Sharing insights on modern B2B marketing best practices for high growth SaaS companies, with Forbes Communications Council, an invitation-only organization for successful senior-level marketing executives.



Yellowbrick Data

• United States
• Software Development
• 1 - 100 Employee

• Member Of The Board Of Advisors

  • Oct 2019 - Present



CMO Council

• United States
• Advertising Services
• 1 - 100 Employee

• Member Of The Board Of Advisors

  • Feb 2018 - Present

  San Francisco Bay Area



Druva

• United States
• Software Development
• 700 & Above Employee

• Chief Marketing Officer

  • Jul 2021 - Apr 2023

  San Francisco Bay Area Reported to the CEO. Led the global marketing organization as the full-stack CMO. Responsible for the company’s overall marketing strategy and execution across brand, media, corporate communications, digital-first demand generation, content marketing, product marketing, campaigns, industry marketing, partner marketing, customer advocacy, competitive intelligence, marketing operations and analytics and analyst relations. • Launched Data Resiliency Cloud, $10M Data Resiliency Guarantee… Show more Reported to the CEO. Led the global marketing organization as the full-stack CMO. Responsible for the company’s overall marketing strategy and execution across brand, media, corporate communications, digital-first demand generation, content marketing, product marketing, campaigns, industry marketing, partner marketing, customer advocacy, competitive intelligence, marketing operations and analytics and analyst relations. • Launched Data Resiliency Cloud, $10M Data Resiliency Guarantee out-positioning competitors • Rebooted demand gen with full-funnel metrics, driving above benchmark conversion rates • Operationalized metrics, KPIs and reporting to drive 40:1 marketing ROI across all global campaigns Show less



Informatica

• United States
• Software Development
• 700 & Above Employee

• Acting CMO and SVP Marketing (Played a Pivotal Role in Taking Informatica Public)

  • Oct 2018 - Jul 2021

  Redwood City, California, United States Reported to the CEO. Led the global marketing organization as the acting CMO. Wrote the S1 filing and positioned the company for a second IPO by building a solid foundation of high volume and velocity demand gen and transforming the brand to a #1 iPaaS cloud vendor. Responsible for the company’s overall marketing strategy and execution. • Delivered $1.5B pipeline (4.5x coverage) to accelerate cloud ARR to >$650M • Created differentiated positioning resulting in competitors… Show more Reported to the CEO. Led the global marketing organization as the acting CMO. Wrote the S1 filing and positioned the company for a second IPO by building a solid foundation of high volume and velocity demand gen and transforming the brand to a #1 iPaaS cloud vendor. Responsible for the company’s overall marketing strategy and execution. • Delivered $1.5B pipeline (4.5x coverage) to accelerate cloud ARR to >$650M • Created differentiated positioning resulting in competitors losing money and going private • Drove above benchmark results with >40% growth in net new contacts in G2K • Secured the #1 position as the clear leader across 5 Gartner Magic Quadrants • Launched industry's largest vendor-driven community of Chief Data Officers (CDOs)

• Vice President of Marketing - Brand Strategy, Digital, Demand Generation, Product Marketing

  • Jan 2015 - Sep 2018

  Redwood City, California, United States Reported to the President of Products and Marketing. Responsible for the marketing strategy and execution for the entire portfolio across brand, campaigns, content, digital engagement, demand generation, branding, analyst relations, product marketing, competitive intelligence, partner and industry marketing, customer advocacy, ABM, and marketing operations. • Drove clear industry leadership across all five Gartner data management market categories • Led the creation of a centralized… Show more Reported to the President of Products and Marketing. Responsible for the marketing strategy and execution for the entire portfolio across brand, campaigns, content, digital engagement, demand generation, branding, analyst relations, product marketing, competitive intelligence, partner and industry marketing, customer advocacy, ABM, and marketing operations. • Drove clear industry leadership across all five Gartner data management market categories • Led the creation of a centralized “content hub” for all customer, sales and partner content • Delivered an award-winning marketing data lake implementation for marketing analytics • Launched a brand campaign for the industry's first "Intelligent Data Management" platform • Shifted demand generation strategy to "digital-first," leveraging latest MarTech tools

• Senior Director of Marketing - Digital, Demand Generation, Product Marketing

  • May 2012 - Dec 2014

  Redwood City, California, United States Reported to the Executive Vice President and Chief Marketing Officer. Responsible for the marketing strategy and execution across the biggest lines of business spanning demand generation campaigns, content marketing, product marketing, competitive intelligence, analyst relations, and partner marketing. • Drove the strategy to overtake competitors and secure #1 spot in Gartner iPaaS Magic Quadrant • Grew the contact database by 40% with targeted content and activities for “architect”… Show more Reported to the Executive Vice President and Chief Marketing Officer. Responsible for the marketing strategy and execution across the biggest lines of business spanning demand generation campaigns, content marketing, product marketing, competitive intelligence, analyst relations, and partner marketing. • Drove the strategy to overtake competitors and secure #1 spot in Gartner iPaaS Magic Quadrant • Grew the contact database by 40% with targeted content and activities for “architect” persona • Defined the strategy and delivered a central “content in a box” for all content across audiences • Created the company's first exhaustive buyer's journey framework with mappings to campaigns • Delivered "table stakes vs. above the bar" competitive enablement resulting in 15% higher win rates

• Director of Marketing - Product Marketing

  • Jul 2007 - May 2012

  Redwood City, California, United States Reported to the Sr. Vice President and General Manager. Responsible for the marketing strategy and execution for all new products spanning content marketing, product marketing, competitive intelligence, analyst relations, and partner marketing. • Created and defined a new data management market category – “Data Virtualization” • Led the marketing strategy to become the clear leader in the Forrester Data Virtualization Wave • Launched an innovative new product with market leading… Show more Reported to the Sr. Vice President and General Manager. Responsible for the marketing strategy and execution for all new products spanning content marketing, product marketing, competitive intelligence, analyst relations, and partner marketing. • Created and defined a new data management market category – “Data Virtualization” • Led the marketing strategy to become the clear leader in the Forrester Data Virtualization Wave • Launched an innovative new product with market leading mindshare in a competitive market



The CMO Club

• United States
• Advertising Services
• 1 - 100 Employee

• Member

  • Jan 2018 - Jan 2019



TigerLogic Corporation

• United States
• Software Development
• 1 - 100 Employee

• Director of Product Marketing

  • Jul 2004 - Jul 2007

  San Jose, California, United States Reported to the General Manager. Responsible for overall marketing strategy for both legacy and new products, with a special focus on launching new products in the market and new market category creation. • Transformed an XML database legacy into a pioneer in Service-oriented Architecture (SOA) • Worked with Gartner to create and define a new market category – “SOA Registry” • Developed positioning, messaging and content for changing the game vs. relational databases



Iopsis Software

• Software Development
• 1 - 100 Employee

• Sr. Director of Product Marketing

  • Jun 2001 - Jul 2004

  San Mateo, California, United States Reported to the CEO. Responsible for overall marketing strategy for a family of new and innovative products, with a special focus on launching new products in the market and new market category creation. • Positioned Iopsis Software as a visionary in mobile computing and service-oriented architecture (SOA) • Drove the market strategy to bring to market and launch 3 new innovative products • Evangelized Iopsis’ unique value proposition with storytelling at key industry… Show more Reported to the CEO. Responsible for overall marketing strategy for a family of new and innovative products, with a special focus on launching new products in the market and new market category creation. • Positioned Iopsis Software as a visionary in mobile computing and service-oriented architecture (SOA) • Drove the market strategy to bring to market and launch 3 new innovative products • Evangelized Iopsis’ unique value proposition with storytelling at key industry conferences Show less



Vantive

• Product Management and Product Marketing Manager

  • Apr 1999 - May 2001

  Santa Clara, California, United States Reported to the General Manager. Responsible for product and marketing strategy, new product introduction strategy, positioning, messaging, competitive intelligence and marketing collateral for all Customer Relationship Management (CRM) applications and solutions. • Played a key role in innovation strategy behind the merger of Vantive and PeopleSoft • Developed the positioning for a unique web-based CRM solution in the age of client-server • Created differentiated messaging vs… Show more Reported to the General Manager. Responsible for product and marketing strategy, new product introduction strategy, positioning, messaging, competitive intelligence and marketing collateral for all Customer Relationship Management (CRM) applications and solutions. • Played a key role in innovation strategy behind the merger of Vantive and PeopleSoft • Developed the positioning for a unique web-based CRM solution in the age of client-server • Created differentiated messaging vs. competitive traditional and legacy CRM solutions Show less



Baan

• Software Development
• 1 - 100 Employee

• Solutions Evangelist

  • Apr 1997 - Mar 1999

  Santa Clara, California, United States Reported to the Sr. Director of Solutions and Pre Sales. Responsible for evangelism of Baan’s Enterprise Resource Planning (ERP) and financial applications suite for North America, with a focus on showcasing the latest innovations to customers and prospects. • Led solution demos for customers looking to extend or start enterprise application projects • Built a “Solution Center of Excellence” to demonstrate the “art of the possible” to customers • Partnered with marketing on solution… Show more Reported to the Sr. Director of Solutions and Pre Sales. Responsible for evangelism of Baan’s Enterprise Resource Planning (ERP) and financial applications suite for North America, with a focus on showcasing the latest innovations to customers and prospects. • Led solution demos for customers looking to extend or start enterprise application projects • Built a “Solution Center of Excellence” to demonstrate the “art of the possible” to customers • Partnered with marketing on solution workshops to accelerate targeted opportunities Show less



Ross Systems

• Software Development
• 1 - 100 Employee

• Applications Analyst

  • Jan 1995 - Mar 1997

  Redwood City, California, United States Reported to the Sr. Manager of Customer Support. Responsible for helping customers solve their mission-critical challenges with Ross Systems’ suite of enterprise financial applications covering general ledger, fixed assets, accounts payable, and accounts receivables. • Won the customer support “rookie of the year” for handling the most customer escalations • Delivered support analytics and insights to support marketing, products and sales • Worked with marketing to deliver customer… Show more Reported to the Sr. Manager of Customer Support. Responsible for helping customers solve their mission-critical challenges with Ross Systems’ suite of enterprise financial applications covering general ledger, fixed assets, accounts payable, and accounts receivables. • Won the customer support “rookie of the year” for handling the most customer escalations • Delivered support analytics and insights to support marketing, products and sales • Worked with marketing to deliver customer success stories for strategic customers Show less